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Breeze Data Agent (Beta)

Your AI Customer Expert

Scale your data operations with an AI-powered agent that researches, analyzes, and delivers instant answers about your customers.

You ask. The agent handles the rest.

Breeze data agent does data work for you‌ — ‌researching and answering custom questions about your customers using your CRM, calls, emails, documents, and the web.

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You ask. The agent handles the rest.

Breeze data agent does data work for you‌ — ‌researching and answering custom questions about your customers using your CRM, calls, emails, documents, and the web.

Thousands of businesses trust Breeze to power customer conversations that convert.

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See real results with HubSpot’s data agent.

  • 81%

    of users say HubSpot improved the quality of their data

  • 80%

    of users say HubSpot improved their ability to pull insights from their data

  • 78%

    of users say HubSpot improved their ability to make data-driven decisions

AI that researches, analyzes, and answers custom questions.

It's how modern teams uncover insights faster, make smarter decisions, and grow without added headcount or complexity.

Answer custom questions automatically.

Get insights for unique business questions using CRM data, conversations, and web sources.

Connects scattered data instantly.

Turn fragmented customer information into unified intelligence that flows across HubSpot.

Scale without technical complexity.

Handle enterprise-level data needs without hiring specialists or complex integrations.

See how data agent works.

Set up in minutes. Get powerful results.
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  • Extract conversation insights

    Turn unstructured call recordings, email threads, and documents into clear customer data.

  • Creates data automatically

    Pulls information from scattered sources to create complete customer intelligence in seconds.

  • Works across the HubSpot platform

    Get insights in Smart CRM, workflows, and data studio without switching tools.

  • Set up quickly

    Start getting answers immediately with simple prompts — no coding or integrations needed.

  • Scales with simple pricing

    Handle enterprise-level research across thousands of records with easy credit-based pricing.

  • Monitor results and improve

    Track resolution rates, sentiment, leads qualified, and meetings booked across all agents to spot knowledge gaps and continuously boost satisfaction.

How to get started with Breeze.

Knowledge base

Learn More About Data Agent

Learn more about how data agent works and how it can provide value to your business.

Read the article
Customer stories

Read Breeze Customer Success Stories

Discover how other businesses are using Breeze to help them achieve and exceed their goals.

Read Breeze customer stories
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Discover More AI Agents in Breeze Marketplace

Browse AI agents for marketing, sales, and service, and customize them for your business needs in Breeze studio (Beta).

Go to Breeze Marketplace
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AI you can trust

HubSpot’s AI features are powered by leading large language models. With trust and safety built in, you can use Breeze with confidence.

Frequently asked questions

Breeze is HubSpot's AI that powers the entire customer platform. It includes Breeze Assistant to help with tasks, Breeze Agents to automate work, and a collection of additional features throughout HubSpot's products. This makes Breeze a complete AI solution for customer-facing teams.

Data agent is available to all HubSpot customers Starter and above, with some features requiring higher tiers. Data agent runs on HubSpot Credits. Some subscriptions include monthly credits; more can be purchased as needed. Visit our pricing page for full details.

Breeze data agent is available in all HubSpot-supported languages.

Standard enrichment fills basic fields, like job titles and industries. Data agent answers your unique business questions like "Does this company need a sales team?" or "Are they in a buying cycle?" using all your data sources.

With a standalone AI tool, like ChatGPT, you manually enter one prompt or question at a time in an environment that’s totally separate from your CRM. Data agent automatically researches all your customers at scale, and does so by using your existing HubSpot CRM data. It then instantly delivers insights directly into your CRM, workflows, and data studio.

Any custom business question about your customers — from "What products does this company offer?" to "Has their CEO made recent media appearances?" It analyzes your CRM, conversations, documents, and web sources to find answers.

Here’s a list of potential questions you could ask data agent:

  • What products and services does a company offer?
  • Does their product or service require a sales team?
  • Does this company have a European headquarters?
  • Has my sales team spoken to this person about XYZ yet?
  • Has their CEO made any recent media appearances?
  • Who are the happy customers listed in their case studies?

Ready to use Breeze data agent?

Start using Breeze data agent to research, analyze, and deliver instant answers about your customers

Get a demo