Your AI Agent Growth Team

Breeze Agents are AI-powered digital teammates built to run full workflows — like creating content, qualifying leads, or resolving support inquiries — so your team can stay focused on high-impact work. Each AI agent is specialized for a different part of your go-to-market motion.

Most AI tools either need constant oversight or work like black boxes. Breeze Agents are built and run on their own, but you’ll always stay in control with clear guardrails, approvals, and visibility every step of the way.

Each Breeze Agent is built for a specific function, like writing content, qualifying leads, or resolving support tickets — but they all work throughout your HubSpot CRM, so teams stay aligned and the customer experience stays seamless. 

Breeze Agents handle specialized, end-to-end workflows such as customer support resolution, content creation for multiple channels, prospect research and engagement, social media management, and knowledge base development. Unlike simple tools that assist with individual tasks, our AI agents manage complex processes from start to finish, allowing your team to focus on strategic work while the agents handle time-consuming execution.

Breeze Agents continuously learn and improve through each interaction. They analyze patterns in customer inquiries, content performance, prospect engagement, and other key metrics to refine their approaches and deliver better results. As they process more data and receive feedback from your team, they become increasingly effective at executing workflows in alignment with your strategic objectives and brand voice.

At HubSpot, transparency matters. Breeze Agents use your approved business data to perform tasks so you’re always in control. You can see exactly how they work by reviewing our model cards. 

Breeze Assistant is your AI companion that understands your business and works where you do. It has full access to your CRM data and business context, so you get relevant, actionable help instead of generic AI responses. Available on both mobile and desktop, it helps with meetings, content creation, and business analysis — all integrated within HubSpot.

Custom assistants are specialized experts created for your specific business needs. You can use pre-made assistants across marketing, sales, and service, or create your own from scratch. They work alongside Breeze Assistant in the same interface, so you can easily switch between general help and task-specific expertise.

Breeze Agents work with your existing HubSpot data, so setup is fast — no long ramp-up or heavy training required. Most teams start seeing results in hours, not months. 

Breeze Agents are available in Professional and Enterprise editions of HubSpot’s customer platform. See the pricing page for more information. 

Breeze Agents provide the perfect balance of automation and control through customizable guardrails, approval workflows, and transparent performance metrics. You set strategic parameters and business rules that guide agent operation, receive notifications when human judgment is needed, and can fine-tune agent behavior at any time. This ensures agents execute tasks in alignment with your business goals while giving you complete visibility and control over the process.

Breeze marketplace is where you discover, browse, and install HubSpot-built agents and custom assistants. Think of it as your discovery layer that helps you find the right AI tools for your business.

Together, they give you a unified AI experience: discover what you need in the marketplace, then customize and deploy it in studio — all in one place.

Breeze studio is where you manage and customize Breeze Agents and custom assistants to work for your specific business needs. It's your control center for tailoring AI teammates to match your workflows and processes.