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Breeze Assistant

Your AI Business Companion

Get task-specific help and expertise with your AI companion that understands your customers, deals, and processes, and works alongside you in HubSpot.

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Work smarter with AI that knows your business.

Breeze Assistant is your AI companion that knows your CRM data and business context. It's intelligent, integrated, and always available, even on the go.

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Work smarter with AI that knows your business.

Breeze Assistant is your AI companion that knows your CRM data and business context. It's intelligent, integrated, and always available, even on the go.

Thousands of businesses trust Breeze to power customer conversations that convert.

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AI meets productivity, insights, and growth.

Get an AI assistant that understands your business inside out and provides customized expertise for your team.

Prepare for meetings and create content.

Use your actual CRM data and business context to get ready for meetings and create on-brand content.

Access company-specific expertise.

Get instant access to specialized business assistants that know your processes and can provide expert guidance.

No more AI tool juggling.

From everyday tasks to specialized workflows, get intelligent help without leaving HubSpot or switching between different AI platforms.

See How Breeze Assistant Works

Set up in minutes. Get powerful results.
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  • AI that knows your business and powers better results

    Use 100% of your customer data — from deal history to email conversations — to provide unique insights that power the results that you care about most.

  • Deep research and complex analysis

    Conduct comprehensive business research and analyze complex questions with detailed and relevant insights.

  • Custom and pre-built assistants that work for you

    Use Breeze studio to create custom assistants that leverage your company knowledge, plus access pre-made marketing, sales, and service assistants to get started quickly.

  • Work seamlessly across your ecosystem

    Access emails, calendar events, shared documents, and team conversations across Google Workspace, Microsoft 365, and Slack, alongside CRM data for complete context.

  • Remembers preferences across conversations

    Build on previous conversations with AI that remembers your preferences, context, brand voice, and working style over time.

  • No training, code, or setup required

    Start getting AI assistance immediately with zero configuration or code. Breeze Assistant understands your business context from day one.

How real teams are using Breeze Assistant.

Hear how Breeze helps teams work smarter and more efficiently.

“Without Breeze Assistant, we'd have to hire another headcount... We used it heavily to create the meta descriptions for over 900 web pages. It saved us a ton of time!"

CANDACE BAZEMORE

Director of Digital Strategy and Transformation

Morehouse College

How to get started with Breeze Assistant and custom AI assistants.

Knowledge base

Generate personalized outreach emails with Breeze Assistant

Generate personalized emails with Breeze Assistant — everything auto-populates so you can send instantly.

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Customer stories

Breeze Customer Stories

Discover how companies are using Breeze to streamline operations and drive growth.

Explore Breeze customer stories
Breeze marketplace

Discover Breeze Agents and Custom Assistants

Find Breeze Agents and custom assistants for your business in the Breeze marketplace.

Visit Breeze marketplace
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AI you can trust

HubSpot’s AI features are powered by leading large language models. With trust and safety built in, you can use Breeze with confidence.

Frequently asked questions

Breeze is HubSpot's AI that powers the entire customer platform. It includes Breeze studio, your centralized workspace for managing and tailoring all your AI agents, Breeze Assistant, and custom assistants to help with tasks, Breeze Agents to automate work, data enrichment, and a collection of additional features throughout HubSpot's products. This makes Breeze a complete AI solution for customer-facing teams.

In the Breeze marketplace, you can discover, browse, and build and/or install your agents and custom assistants.

Breeze studio is where you manage and customize your HubSpot-built agents and custom assistants to work for your specific business needs.

Breeze Assistant and custom assistants follow HubSpot's strict data security and privacy standards. Your business data is protected with enterprise-grade security, and you have control over how your data is used. Breeze leverages your CRM data, meeting context, and integrated workspace information (like Google Workspace, Microsoft 365, and Slack) to provide relevant assistance while maintaining complete data privacy and security.

Breeze Assistant is included with HubSpot subscriptions at no additional cost.

Breeze Assistant is your general AI companion that provides everyday help using your CRM data and business context — from preparing for meetings to creating content. 

Custom assistants are specialized experts you create (or choose from pre-made options across sales, marketing, and service) that leverage your specific company knowledge, processes, and workflows. They work together within the same interface to give you both general assistance and domain-specific expertise.

Work smarter with Breeze Assistant.

Ready to get AI that truly understands your business context? Start using Breeze Assistant today — included in HubSpot subscriptions with no additional cost.

Get started free