Better AI Starts With 
Knowing Your Business

Breeze is HubSpot's built-in AI platform designed to help marketing, sales, and customer service teams grow faster without adding headcount. Unlike standalone AI tools, Breeze runs directly inside HubSpot and draws on your CRM data, customer conversations, and deal history to deliver answers and actions specific to your business. Breeze includes AI agents that work autonomously, an AI assistant for everyday tasks, and over 100 embedded AI features across the HubSpot platform. Customers using Breeze have seen results including 70% of customer conversations resolved automatically and 4x more leads created on average.

Breeze Agents are AI teammates that work autonomously to handle high-volume, time-intensive tasks across your customer-facing teams. Prospecting agent monitors accounts for buying signals and launches personalized outreach, delivering 2x higher response rates on average. Customer agent resolves common support inquiries automatically across channels, 24 hours a day, resolving up to 70% of conversations without human intervention. Data agent answers questions about your customers by analyzing CRM data, conversations, documents, and the web in real time. All agents operate within HubSpot's secure infrastructure and hand off to your team when human judgment is needed.

Breeze is purpose-built for customer-facing teams and operates inside HubSpot, where your customer data already lives. Standalone AI tools like ChatGPT or Microsoft Copilot work in isolation from your CRM, which means every prompt requires manual context, and outputs require manual action. Breeze eliminates that gap by grounding every answer, draft, and recommendation in your actual contact records, deal data, and conversation history. That unified context is what allows Breeze Agents to take action autonomously rather than simply generate text for a human to act on. The result is AI that executes work, not just AI that suggests it.

Breeze runs on HubSpot's enterprise-grade security infrastructure, which enforces least-privilege access controls, end-to-end encryption, and continuous monitoring. HubSpot validates its security posture through regular penetration testing, vulnerability scans, and independent audits including SOC 2 Type 2 certification. Third-party AI providers used by Breeze are contractually prohibited from training their models on your data, and you control which data they can access at all times. HubSpot publishes model cards for its AI features so your security and legal teams can review exactly how each feature works, what data it uses, and what safeguards are in place. Full documentation is available at HubSpot's Trust Center.

Breeze is included across all HubSpot plans, with access expanding in each edition. The free edition includes Breeze Assistant and over 100 embedded AI features at no additional cost. The Starter edition adds prospecting agent and data agent, along with 500 HubSpot Credits. The Professional edition unlocks AEO and customer agent, with 3,000 HubSpot Credits included. The Enterprise edition includes all Breeze Agents, sensitive data controls, and 5,000 HubSpot Credits.

HubSpot Credits power select Breeze features on an outcomes basis, meaning you are only charged when meaningful work is completed, not when the feature is simply used.

AEO and customer agent are available starting in the Professional edition of HubSpot, which also includes 3,000 HubSpot Credits. Prospecting agent and data agent are available in the Starter edition and above. All Breeze Agents, including custom agents and sensitive data handling, are available in the Enterprise edition. Breeze Assistant and embedded AI features are available in every edition of HubSpot, including Free. For teams evaluating which plan fits their needs, HubSpot's pricing page provides a full breakdown of what is included at each tier and how HubSpot Credits are applied across features.