Save up to 65% on Starter
Customer Platform
Free
Starter
$20/mo/seat
500 HubSpot Credits
Professional
$1,450/mo
Additional Core Seats start at $45/mo
Enterprise
Additional Core Seats start at $75/mo
HubSpot Credits:
Simple
Get started fast and test the latest AI tools with included credits.
See credit balance, track usage, and more—all in a single workspace.
Report on exactly which tools are delivering the most value.
Flexible
Easily plan your spend with credit packs, or enable pay as you go.
Add more packs, adjust your spend cap, or pause features—staying in control without disruption.
Customer Agent
Resolves inquiries with fast, accurate responses — and escalates when needed, so your team can focus on complex cases and building loyalty.
Prospecting Agent
The AI agent that knows when and how to reach out. Prospect smarter, engage faster, and scale pipeline without more reps — all in one workspace.
up to 2x
up to 95%
Data Agent
Scale your data operations with an AI-powered agent that researches, analyzes, and delivers instant answers about your customers.
Marketing Hub | $7/mo | $1,300/mo | $4,700/mo | |
|---|---|---|---|---|
AEO | Get started with 25 prompts, each run daily across 3 engines, for 2,500 answers per month. Purchase the AEO Answers Limit Increase for additional prompts and tracking volume. | Get started with 50 prompts, each run daily across 3 engines, for 5,000 answers per month. Purchase the AEO Answers Limit Increase for additional prompts and tracking volume. | ||
SEO recommendations & optimizations | Basic recommendations, one page at a time. | Advanced recommendations, full site auditing, and topics. | Advanced recommendations, full site auditing, and topics. | |
Ad management | ||||
Simple ad automation | 1 simple workflow per form, with up to 10 actions. | Unlimited simple workflows per form, with unlimited actions. | Unlimited simple workflows per form, with unlimited actions. | |
Ad retargeting | All available ad types 2 audiences | All available ad types 5 audiences | All available ad types 15 audiences | |
Ad conversion events | Up to 50 synced events to ad accounts | Up to 100 synced events to ad accounts | ||
CTAs | Does not include custom targeting by device type, country, referral URL, etc. | Includes custom targeting by device type, country, referral URL, and more. | Includes custom targeting by device type, country, referral URL, and more. | |
Forms | Remove HubSpot branding Additional features | Remove HubSpot branding Additional features | Remove HubSpot branding Additional features | |
Form automation | 10 automated actions. Includes automating emails, creating records, and updating properties in your HubSpot database after a form is submitted. | Unlimited actions. Includes automating emails, creating records, and updating properties in your HubSpot database after a form is submitted. | Unlimited actions. Includes automating emails, creating records, and updating properties in your HubSpot database after a form is submitted. | |
CRM segments | Up to 50 active CRM segments and 1,000 static CRM segments. CRM segmentation criteria limited to form submission data, contact property information, and marketing email activity. | Up to 1,200 active CRM segments and 1,200 static CRM segments. Create random samples from any CRM segment. | Up to 2,000 active CRM segments and 2,000 static CRM segments. Create random samples from any CRM segment, or split segments into random smaller segments (up to 10). | |
Filter insights in segments | ||||
Lookalike Lists | ||||
Segment analytics | ||||
Web visitor segments | ||||
AI Segment Suggestions | ||||
Live chat | Remove HubSpot branding | Remove HubSpot branding | Remove HubSpot branding | |
Conversational bots | Limited features | Additional features | Additional features | |
Facebook Messenger integration | Remove HubSpot branding | Includes advanced Messenger bot branching and advanced reporting | Includes the ability to use code snippets for custom Messenger bot actions | |
Draggable chat widget | ||||
Logged-in visitor identification | ||||
WhatsApp integration | Up to 1,000 messages per month | Up to 1,000 messages per month | ||
Breeze Customer Agent | 50 HubSpot Credits per conversation | 50 HubSpot Credits per conversation | ||
Social media | Up to 50 connected accounts, 10,000 posts per month, and post scheduling up to 3 years in advance. | Up to 300 connected accounts, 10,000 posts per month, and post scheduling up to 3 years in advance. Limit of up to 3 competitor streams connected. | ||
Social media approvals | ||||
Lead scoring | Up to 5 scores. | Includes AI recommendations. Up to 50 scores. | ||
Multi-account management | Connect up to 5 total HubSpot accounts to manage within your organization. | |||
Email marketing | 5x marketing contact tier email send limit per calendar month. Connect and authenticate an email sending domain. Remove HubSpot branding | 10x marketing contact tier email send limit per calendar month Remove HubSpot branding Additional features | 20x marketing contact tier email send limit per calendar month Remove HubSpot branding Additional features | |
Email automation | Up to 10 automated actions | Unlimited actions, plus omni-channel marketing automation | Unlimited actions, plus omni-channel marketing automation | |
Email health reporting | Limited features | Additional features | Additional features | |
Messaging Insights | ||||
A/B testing | ||||
Smart content for marketing email | ||||
Advanced personalization | Includes email marketing content powered by HubDB tables. | |||
Programmable email [Beta] | Includes email marketing content powered by CRM object data. | Includes email marketing content powered by CRM object or HubDB data. | ||
AI email template upload | 100 template uploads per account per month. | 100 template uploads per account per month. | ||
Email approvals | ||||
Marketing email single send API | ||||
Email send time optimization | ||||
Cookie Management Tools | Create up to 100 consent banners with different geotargeting rules, languages, and banner templates. Includes support for GPC signals. Allow visitors to update their consent preferences with the cookie settings button. Remove HubSpot branding. | Create up to 100 consent banners with different geotargeting rules, languages, and banner templates. Includes support for GPC signals. Allow visitors to update their consent preferences with the cookie settings button. Remove HubSpot branding. | Create up to 100 consent banners with different geotargeting rules, languages, and banner templates. Includes support for GPC signals. Allow visitors to update their consent preferences with the cookie settings button. Remove HubSpot branding. | |
Reporting dashboard | 30 dashboards, 50 reports per dashboard | 75 dashboards, 50 reports per dashboard | 100 dashboards, 50 reports per dashboard | |
Website traffic analytics | Standard web analytics dashboard | Customizable website traffic analytics | Customizable website traffic analytics | |
Custom reporting | Up to 100 custom reports and 10 million events per custom reporting query | Up to 500 custom reports and 100 million events per custom reporting query | ||
SEO analytics | ||||
Google Search Console integration | ||||
Multi-touch revenue attribution | Track up to 10,000 logged interactions per contact | |||
Customer journey analytics | Each report can include up to 15 stages (with 1-5 events per stage, up to a max of 15 unique events) and is limited to 60 months of data or 20 million events (whichever comes first). | |||
User management | ||||
Limit access to content and data | ||||
Campaign management | ||||
Campaign reporting | 5,000 campaigns per account | 10,000 campaigns per account | ||
Video creation & editing | ||||
Omni-channel marketing automation | Up to 300 workflows for 10 teams. | Up to 1,000 workflows for 300 teams, with the ability to leverage behavioral events and predictive lead scoring. Also includes workflow health monitoring. | ||
Custom events | Includes codeless creation via the event visualizer. Limited to 500 event definitions and 30 million completions per month. | |||
Event Visualizer |
Sales Hub | $7/mo | $1,300/mo | $4,700/mo | |
|---|---|---|---|---|
1-to-1 email | HubSpot branding removed | HubSpot branding removed | HubSpot branding removed | |
Canned snippets | Up to 5,000 snippets | Up to 5,000 snippets | Up to 5,000 snippets | |
Email templates | 5,000 templates | 5,000 templates | 5,000 templates | |
1:1 video messaging | ||||
Sales email frequency controls | ||||
HubSpot mobile app | ||||
Live chat | Remove HubSpot branding | Remove HubSpot branding | Remove HubSpot branding | |
Conversational bots | Limited features | Additional features | Additional features | |
Facebook Messenger integration | Remove HubSpot branding | Includes advanced Messenger bot branching and advanced reporting | Includes the ability to use code snippets for custom Messenger bot actions | |
Breeze Prospecting Agent | This feature uses HubSpot Credits. | This feature uses HubSpot Credits. | This feature uses HubSpot Credits. | |
Calling | 500 minutes | 3,000 minutes | 12,000 minutes | |
HubSpot-provided phone numbers | 1 phone number. Not supported in all countries. | Up to 3 phone numbers. Not supported in all countries. | Up to 5 phone numbers. Not supported in all countries. | |
Call recording and transcription | 750 hours of transcription per account per month. | 1,500 hours of transcription per account per month. | ||
Coaching Playlists | ||||
Interactive Voice Response | ||||
Sales automation | Trigger tasks and email notifications when deals change stages. | Up to 300 fully customizable workflows. | Up to 1,000 fully customizable workflows, with the ability to trigger sequences. Also includes quote-based workflows and workflow health monitoring. | |
ABM tools and automation | ||||
LinkedIn Sales Navigator and CRM Sync integrations | ||||
Breeze Customer Agent | 50 HubSpot Credits per conversation | 50 HubSpot Credits per conversation | ||
Lead scoring | Up to 5 scores. | Up to 10 scores. | ||
Sequences | 5,000 sequences per account, and up to 500 email sends/user/day. LinkedIn actions require a Sales Navigator subscription. | 5,000 sequences per account, and up to 1,000 email sends/user/day. LinkedIn actions require a Sales Navigator subscription. Includes the ability to trigger sequences via workflows. | ||
Deal pipeline | 2 deal pipelines | 15 deal pipelines | 100 deal pipelines | |
Deal Summaries | ||||
Smart Deal Progression | ||||
Pipeline approvals for Deals | ||||
Deal splits | ||||
Meeting scheduling | 1,000 personal & team meetings links Remove HubSpot branding | 1,000 personal & team meetings links Remove HubSpot branding | 1,000 personal & team meetings links Remove HubSpot branding | |
Meeting Prep | ||||
Lead Form Routing | ||||
Reporting dashboard | 30 dashboards, 50 reports per dashboard | 75 dashboards, 50 reports per dashboard | 100 dashboards, 50 reports per dashboard | |
Sales analytics | ||||
Custom reporting | Up to 100 custom reports and 10 million events per custom reporting query | Up to 500 custom reports and 100 million events per custom reporting query | ||
Deal journey analytics | Each report can include up to 10 stages and 10 unique steps, and is limited to 36 months of data or 20 million events (whichever comes first). | |||
Goals | Limited features | Template goals | Template and custom goals | |
Forecasting | Default and custom forecasting and reporting | Default and custom forecasting and reporting, including forecasting across team hierarchies. | ||
Notetaker | ||||
Conversation intelligence | Includes tracked terms. | |||
AI transcript enrichment | ||||
Playbooks | Create up to 5 playbooks, and capture notes in playbooks | Create up to 5,000 playbooks. Embed properties or capture notes in playbooks. |
Service Hub | $7/mo | $1,300/mo | $4,700/mo | |
|---|---|---|---|---|
Breeze Customer Agent | 50 HubSpot Credits per conversation | 50 HubSpot Credits per conversation | ||
Help Desk Workspace | ||||
Macros | ||||
Help Desk Spaces | 50 spaces | 100 spaces | ||
Custom Channels API | ||||
WhatsApp integration | Up to 1,000 messages per month | Up to 1,000 messages per month | ||
Facebook Messenger integration | Remove HubSpot branding | Includes advanced Messenger bot branching and advanced reporting | Includes the ability to use code snippets for custom Messenger bot actions | |
Skill-based Routing | ||||
SLAs | ||||
Conditional SLAs | ||||
Knowledge base | 1 knowledge base per account with up to 2,000 articles. | 100 knowledge bases per account with up to 10,000 articles. | ||
Knowledge base single sign-on | Up to 2 access groups for private knowledge base (limit shared with customer portal). | Up to 100 access groups for private knowledge base (limit shared with customer portal). | ||
Customer portal | Up to 2 access groups for customer portal (limit shared with knowledge base, and self registration is counted as 1 access group). | Up to 100 access groups for customer portal (limit shared with knowledge base, and self registration is counted as 1 access group). | ||
Reporting dashboard | 30 dashboards, 50 reports per dashboard | 75 dashboards, 50 reports per dashboard | 100 dashboards, 50 reports per dashboard | |
Service analytics | ||||
Insights dashboard | ||||
Customer journey analytics | Each report can include up to 15 stages (with 1-5 events per stage, up to a max of 15 unique events) and is limited to 60 months of data or 20 million events (whichever comes first). | |||
Live chat | Remove HubSpot branding | Remove HubSpot branding | Remove HubSpot branding | |
Conversational bots | Limited features | Additional features | Additional features | |
Logged-in visitor identification | ||||
Capacity Limits | Up to 99 active chats | |||
Calling | 500 minutes | 3,000 minutes | 12,000 minutes | |
Call recording and transcription | 750 hours of transcription per account per month. | 1,500 hours of transcription per account per month. | ||
Coaching Playlists | ||||
Interactive Voice Response | ||||
1-to-1 email | HubSpot branding removed | HubSpot branding removed | HubSpot branding removed | |
1:1 video messaging | ||||
Canned snippets | Up to 5,000 snippets | Up to 5,000 snippets | Up to 5,000 snippets | |
Email templates | 5,000 templates | 5,000 templates | 5,000 templates | |
Ticketing | ||||
Customer success workspace | ||||
Health Scores | 50 scores | 50 scores | ||
Projects | ||||
Customer feedback surveys | 50 NPS surveys, 50 CES surveys, and 100 CSAT surveys | 50 NPS surveys, 50 CES surveys, and 100 CSAT surveys | ||
Feedback Topics | This feature does not use HubSpot Credits at this time. | This feature does not use HubSpot Credits at this time. | ||
Custom surveys | 100 custom surveys. Add unlimited questions, use diverse question types (star ratings, radio select, text fields), and easily share your survey as a link in an email. | 100 custom surveys. Add unlimited questions, use diverse question types (star ratings, radio select, text fields), and easily share your survey as a link in an email. | ||
Post-chat feedback | ||||
Smart Deal Progression | ||||
Notetaker | ||||
Conversation intelligence | Includes tracked terms. | |||
AI transcript enrichment | ||||
Task queues | ||||
Goals | Template goals | Template and custom goals | ||
Playbooks | Create up to 5 playbooks, and capture notes in playbooks | Create up to 5,000 playbooks. Embed properties or capture notes in playbooks. | ||
Meeting scheduling | 1,000 personal & team meetings links Remove HubSpot branding | 1,000 personal & team meetings links Remove HubSpot branding | 1,000 personal & team meetings links Remove HubSpot branding | |
Sequences | 5,000 sequences per account, and up to 500 email sends/user/day. | 5,000 sequences per account, and up to 1,000 email sends/user/day. Includes the ability to trigger sequences via workflows. |
Revenue Hub | $7/mo | $1,300/mo | $4,700/mo | |
|---|---|---|---|---|
Product library | Up to 15 million products | Up to 15 million products | ||
Price Books | ||||
Flat rate pricing | ||||
Products API | ||||
Tax rates | ||||
Tiered pricing | ||||
Quotes | ||||
Quote templates | ||||
Custom coded quote modules | ||||
AI-generated quotes | ||||
Single-page quote editor | ||||
Quote activity tracking | ||||
Password-protected quotes | ||||
Quote workflows | ||||
Quote reporting | ||||
Signable quote attachments | ||||
Standard quote approvals | Up to 10 approvers | Up to 10 approvers | ||
Advanced quote approvals | Up to 10 approvers and up to 5 approval steps. Users with workflow permissions can create and edit approvals, but cannot enable them without a Revenue Seat. | |||
Quote Rules | The rules engine supports four main types of rules to help guide reps and ensure quotes are accurate: (1) Incompatibility rules – prevent products that should never be sold together from being added to the same quote (2) Compatibility rules – ensure products that must be sold together are included (3) Pricing rules (min/max thresholds) – enforce discount limits or pricing boundaries to protect margins (4) Quantity rules (min/max thresholds) – control minimum or maximum quantities and trigger requirements based on volume. | |||
Breeze closing agent | ||||
e-signature | 25 signatures per user per account per month. Purchase the E-signature Limit Increase for more volume. | 50 signatures per user per account per month. Purchase the E-signature Limit Increase for more volume. | ||
Contracts | ||||
Orders | ||||
Invoices | ||||
Automated invoice reminders | ||||
Revenue custom domains — invoices | HubSpot payments account required for invoice checkout functionality. | HubSpot payments account required for invoice checkout functionality. | ||
Credit memos | ||||
AI Invoice Prioritization | ||||
Automated sales tax | ||||
Revenue analytics suite | ||||
Simple revenue reporting | ||||
Custom revenue reporting | ||||
Subscriptions | ||||
Subscription Retries | ||||
Xero integration | ||||
QuickBooks Online Integration | ||||
Billing Portal | ||||
B2B Checkout | ||||
Default checkout fees | ||||
Stored payment methods | ||||
HubSpot payments | ||||
HubSpot capital financing — powered by Stripe | ||||
Stripe payment processing | Available to customers with an integrated Stripe account. | Available to customers with an integrated Stripe account. | ||
Payment links | Available to customers with a connected payments account | Available to customers with a connected payments account | ||
Revenue custom domains — payment links | HubSpot payments account required. | HubSpot payments account required. |
Content Hub | $7/mo | $1,300/mo | $4,700/mo | |
|---|---|---|---|---|
Ad management | ||||
AI assistants | ||||
AI image generator | ||||
CTAs | Does not include custom targeting by device type, country, referral URL, etc. | Includes custom targeting by device type, country, referral URL, and more. | Includes custom targeting by device type, country, referral URL, and more. | |
Forms | Remove HubSpot branding Additional features | Remove HubSpot branding Additional features | Remove HubSpot branding Additional features | |
Landing pages | Up to 30 total landing pages. Includes custom templates. Remove HubSpot branding. | Up to 10K landing pages. Includes custom templates, smart content for personalization, A/B testing, adaptive testing, and SEO recommendations. Remove HubSpot branding. (Note: Dynamic pages don't count against your landing page limit.) | Up to 10K landing pages. Includes custom templates, smart content for personalization, A/B testing, adaptive testing, and SEO recommendations. Remove HubSpot branding. (Note: Dynamic pages don't count against your landing page limit.) | |
Live chat | Remove HubSpot branding | Remove HubSpot branding | Remove HubSpot branding | |
Conversational bots | Additional features | Additional features | Additional features | |
Facebook Messenger integration | Remove HubSpot branding | Includes advanced Messenger bot branching and advanced reporting | Includes the ability to use code snippets for custom Messenger bot actions | |
Logged-in visitor identification | ||||
Draggable chat widget | ||||
Website pages | Up to 30 total website pages. Remove HubSpot branding. | Up to 10K website pages. Includes smart content for personalization, A/B testing, adaptive testing, and SEO recommendations. Remove HubSpot branding. (Note: Dynamic pages do not count against your website page limit.) | Up to 10K website pages. Includes smart content for personalization, A/B testing, adaptive testing, and SEO recommendations. Remove HubSpot branding. (Note: Dynamic pages do not count against your website page limit.) | |
99.95% measured uptime | ||||
Advanced menus | Applies to website pages and blog posts. Does not include landing pages. | Applies to website pages and blog posts. Does not include landing pages. | Applies to website pages and blog posts. Does not include landing pages. | |
Apex hosting and redirects | ||||
Automatically-generated XML sitemap | ||||
Cookie Management Tools | Create up to 100 consent banners with different geotargeting rules, languages, and banner templates. Includes support for GPC signals. Allow visitors to update their consent preferences with the cookie settings button. Remove HubSpot branding. | Create up to 100 consent banners with different geotargeting rules, languages, and banner templates. Includes support for GPC signals. Allow visitors to update their consent preferences with the cookie settings button. Remove HubSpot branding. | Create up to 100 consent banners with different geotargeting rules, languages, and banner templates. Includes support for GPC signals. Allow visitors to update their consent preferences with the cookie settings button. Remove HubSpot branding. | |
Connect a custom domain | ||||
Custom domain security settings | ||||
Design manager | ||||
Drag-and-drop editor | ||||
Local website development | ||||
Mobile optimization | ||||
Premium hosting | ||||
Site export | ||||
Website structure import | ||||
Content staging | ||||
Site tree | ||||
Code alerts | ||||
Multisites | Includes your core domain plus 9 additional root domains. | |||
Content library | Includes content library module. Remove HubSpot branding. | Includes content library module, plus the ability to gate your content library behind a login. Remove HubSpot branding. | Includes content library module, plus the ability to gate your content library behind a login. Remove HubSpot branding. | |
URL mappings | ||||
Smart content for pages | ||||
Content embed | Up to 3 blocks per page. | Up to 3 blocks per page. | ||
A/B testing | ||||
Adaptive testing | Test up to 5 page variations at a time. | Test up to 5 page variations at a time. | ||
AI translation | Automatically translate content. | Automatically translate content. | ||
Breeze Customer Agent | 50 HubSpot Credits per conversation | 50 HubSpot Credits per conversation | ||
Case studies | Up to 10,000 case studies | Up to 10,000 case studies | ||
Content remix | Generate up to 20 pieces of content per day. | Generate up to 50 pieces of content per day. | ||
Podcasts | Up to 5 podcasts and 1K podcast episodes. | Up to 50 podcasts and 5K podcast episodes. | ||
Video creation & editing | ||||
Multi-language content creation | Up to 50 HubSpot-supported languages | Unlimited HubSpot-supported languages | Unlimited HubSpot-supported languages | |
Content Sync | ||||
Reporting dashboard | 30 dashboards, 50 reports per dashboard | 75 dashboards, 50 reports per dashboard | 100 dashboards, 50 reports per dashboard | |
Website traffic analytics | Standard web analytics dashboard | Customizable website traffic analytics | Customizable website traffic analytics | |
Contact create attribution | Track up to 10,000 logged contact interactions | Track up to 10,000 logged contact interactions | ||
SEO analytics | ||||
Google Search Console integration | ||||
SEO recommendations & optimizations | Basic recommendations. | Advanced recommendations, full site auditing, and topics. | Advanced recommendations, full site auditing, and topics. | |
HubDB | ||||
Dynamic pages | ||||
Memberships | Up to 2 access groups. | Up to 100 access groups. | ||
Member blog | Up to 2 access groups. | Up to 100 access groups. | ||
Password-protected pages | ||||
Video hosting & management | Up to 150 videos | Up to 500 videos | ||
Content Approvals | ||||
Serverless functions |
Data Hub | $7/mo | $1,300/mo | $4,700/mo | |
|---|---|---|---|---|
Data studio | This feature uses HubSpot Credits. | This feature uses HubSpot Credits. | ||
Data Warehouse Integrations | ||||
Data sync | ||||
Data Agent | 10 HubSpot Credits per enriched record. | 10 HubSpot Credits per enriched record. | 10 HubSpot Credits per enriched record. | |
Data quality automation | ||||
Data quality overview | Scan account for data quality issues every 2 weeks. | Scan account for data quality issues every 2 weeks. | Scan account for data quality issues every 2 weeks. | |
Data health trends | ||||
Duplicate management | ||||
Bulk duplicate management | ||||
Programmable automation | ||||
Scheduled workflow triggers | ||||
Webhook workflow triggers | Create up to 10 webhook triggers for use in workflows | Create up to 100 webhook triggers for use in workflow |
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Frequently asked questions
What HubSpot products are included with a Customer Platform plan?
How many users can I have with each Customer Platform plan?
How much do additional users cost?
How many HubSpot Credits do I get with my Customer Platform plan?
Customer Platform subscriptions include HubSpot Credits at no additional cost. Included credits are not additive across products. If you've purchased multiple products, you'll receive the highest available included credit allotment based on the highest level of your subscription services.
Customer Platform Starter subscriptions include 500 HubSpot Credits Customer Platform Professional subscriptions include 5,000 HubSpot Credits Customer Platform Enterprise subscriptions include 10,000 HubSpot Credits
You can choose when and how to add HubSpot Credits to your account at $0.010 per credit. Buy HubSpot Credits in packs to easily plan your spend, or enable Pay-as-You-Go to add credits automatically as you use them.
HubSpot Credits reset monthly during your subscription term. Unused credits do not roll over into the following month.