Clearbit by HubSpot

Data enrichment software is used by marketing, operations, and revenue teams to enrich first-party contact and company data in their CRM. You can use data enrichment to update, correct, or even add information to contact records (contact enrichment) or company records (company enrichment).

Data enrichment software empowers users to better understand their customers and prospects, create more accurate segments and reporting, and power more precise workflows across the entire flywheel.

Clearbit uses IP intelligence software to identify the companies that visit your website. Since many qualified visitors with buying intent often browse websites without completing a form or identifying themselves, this is one of the best ways for you to understand which companies are showing buying intent. Based on how they engage with your website, you can also determine which products or solutions they may be interested in.

Clearbit has all the data you need to run your business and deeply understand your customers — that’s 100+ business data attributes to be more precise.

You can check out a full list of company and contact attributes here.

The Clearbit UI is exclusively in English. However, the data set is global. In 2023, Clearbit released and updated the data set, announcing a priority of driving greater global coverage.

This includes global coverage in any language and a 100% increase in global person data coverage (with over 250M new decision-makers added).

For more details on that announcement, you can see the release notes here.