making it easier to get things done.
giving you powerful analytics like campaign reporting and marketing ROI tracking.
required for key marketing channels like blogging and social media.
making it much harder to measure effectiveness.
HubSpot customers see many benefits from a completely integrated, all-in-one platform, including:
Many Marketo customers have reported the following challenges in product reviews as a result of using a platform is not truly “all-in-one”:
"What makes HubSpot so appealing is its all-in-oneness. The fewer tools that I have to use, the better off I am. It's easier to get people trained. I'm less likely to have to jerry rig things together to make them happen."
HubSpot amplifies the ROI of both traditional and inbound marketing activities by providing:
Marketo's software is centered on email automation, and doesn't provide the tools to support inbound marketing activities. This can lead to some of the following challenges:
We can compare different marketing channels and how performance changes over time, allowing us to see where our marketing dollars are being spent most effectively."
Marketers are able to to slice and dice their reporting, seeing how each marketing activity affects their overall strategy and goals, since all of their tools are in one integrated platform. There is little-to-no manual work needed to pull reports that give clear insights as to what is working and what’s not. For example, HubSpot’s reporting tools provide a campaign dashboard that makes it easy to see how each asset is contributing to the campaign’s overall progress and goals.
HubSpot customers receive the following benefits through all-in-one reporting:
Because Marketo customers often use other marketing tools alongside Marketo, their reporting process can be more complicated. They must be diligent about attaching tracking URLs to every social media message, tracking call-to-action activity in their raw HTML code, etc. Combining different metrics measured by different tools also makes it difficult to ensure the accuracy of data. Beyond that, Marketo's model for revenue attribution may not be consistent with every marketer’s unique business.
Marketo customers have reported the following experiences in customer reviews:
HubSpot's undying motto is to "solve for the customer", from software design of to customer support. HubSpot was built to take the obstacles out of marketing, making it easy to use and widely accessible to marketers of every skill level. HubSpot has made lead generation and marketing automation manageable for thousands of marketers by creating an easy to use multi-channel platform instead of building out every marketing automation feature possible.
Customers cite the following reasons for awarding HubSpot #1 in customer satisfaction:
Marketo was built for advanced marketers, creating a steep learning curve. Customers report inconsistencies in the user interface across tools and that custom coding skills are required to make several changes.
Marketo users cite the following challenges in product reviews:
"We needed something that we could do in house quickly and easily. If we want to change our campaigns, we can do it now – on the fly."