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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Faiim.org&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Faiim.org&hubs_content-cta=nav-resources-community) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](https://www.hubspot.com) - [Deutsch](https://www.hubspot.com) - [English](https://www.hubspot.com) - [Español](https://www.hubspot.com) - [Português](https://www.hubspot.com) - [Français](https://www.hubspot.com) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - AIIM.org  # AIIM Increases Customers by 87% With Inbound Marketing Software & Technology 1-50 employees  - 87% increase in customers - 4.8x increase in leads - 74% conversion rate on primary content offer Use Cases - Increase Leads - Increase Conversion Rates - Inbound Marketing Products - [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise) ### Story Overview AIIM had previously relied on disparate systems to coordinate its marketing efforts, but found it difficult to use non-integrated solutions. Here's how AIIM used HubSpot's all-in-one platform to increased membership and engagement. ### About Company AIIM (Association for Information and Image Management) is the global community of information professionals. Its mission is to help organizations survive and thrive in the era of Information Chaos. AIIM is an information technology professional community providing educational resources and services to help guide companies to adapt to the ever-changing information technology landscape. The organization had previously relied on disparate systems to coordinate its marketing efforts, but found using non-integrated solutions cumbersome, difficult, and ineffective. AIIM turned to HubSpot for its all-in-one platform that delivered results through increased membership and engagement. ### Disparate Systems Makes Marketing Difficult Technology changes at such a frenetic pace, it can seem impossible to keep up. Fortunately, the [Association of Information and Image Management](https://aiim.org) (AIIM) can help. The Maryland-based organization provides member organizations with market research, expert insights, a supportive community, and skills development programs aimed at helping them navigate the tumultuous waters of the technology sea. However, the marketing team had its own difficulties in spreading AIIM’s message. For years they relied on manual processes to power marketing efforts, leading to unsatisfying marketing impact. Using disparate systems like Magnet Mail and Marketo that were difficult to use led to inconsistent revenue streams and membership growth models. “The tools we had been using weren’t integrated and were too difficult to use effectively with a limited staff,” says [Peggy Winton](https://www.linkedin.com/in/peggywinton), Vice President and CMO at AIIM. “Marketo’s inbound capabilities were quite limited and were more focused on outbound, email automation, and tracking. Even leveraging those capabilities was cumbersome; the user interface was not as intuitive as HubSpot’s.” ### Powerful Software, Personal Connections Peggy evaluated several solutions, but was drawn to HubSpot because of the software’s expansive capabilities and the personalized interactions she had with the sales team. HubSpot’s nonprofit sales team guided Peggy through each step of her evaluation, demonstrating that the company is invested in following the very methodologies it offers to customers, an influential piece to her decision. More importantly, unlike AIIM’s previous Marketo platform that was primarily outbound marketing-oriented, HubSpot supports AIIM’s inbound marketing strategies and membership goals. Partnering with HubSpot reduces AIIM’s reliance on email marketing to drive leads and supports higher conversion rates on content offers for educational products like webinars and ebooks. “Talking to HubSpot signified a wholesale change in our marketing philosophy,” Peggy says. “Not only did we need a more user-friendly and integrated platform for our own team members, but we wanted a solution that would make it easier for our target audiences to find important or interesting information and take action.” Today, Peggy’s team uses HubSpot apps such as [analytics](https://www.hubspot.com/products/analytics), [forms](https://www.hubspot.com/products/forms) with progressive profiling, [workflows](https://www.hubspot.com/products/marketing-automation), and [smart content](https://www.hubspot.com/products/how-personalization-works) to help create profiles of potential members, gain deep insight on the content resonating with audiences and deliver more of the right messages, to the right people, at the right time. With HubSpot, AIIM can tailor its sales and marketing processes to include sequential calls to action, live follow up from a salesperson, and delayed email deliveries for a more strategic approach to promoting its training products. “HubSpot enables us to generate reports and get a better view of our customers’ journey,” Peggy says. “Now we can see which content — outbound and inbound — is converting well and automatically adapt our sales cycle accordingly to do more of what works.” ### Making Marketing Fun — and Productive Since adopting HubSpot, AIIM’s ability to attract technology professionals and convert them to leads has improved dramatically. In 2014 they grew the number of these potential members by __4.8x__. Even better, as a result of improved marketing efficiencies and messaging, AIIM __increased customers 87%__ last year. Peggy also says that the success of AIIM’s top-performing assets has motivated the organization to make adding more HubSpot apps and methodologies to its marketing mix a priority. The organization’s e-book, [*Digital Transformation - Embrace the Chaos. A Comprehensive Preview of The AIIM Conference 2015*](https://info.aiim.org/embrace-the-chaos), converts at nearly __74%__ of visitors, well above industry standards, leading Peggy and the team looking ahead to AIIM’s potential successes with HubSpot.   “HubSpot has helped us regain control of our marketing strategies and put the fun back into the process,” Peggy says. “We’ve already met some of our biggest objectives and now that everyone’s pulling in the same direction, it’s really exciting to think about what else we can achieve.” Table of Contents Table of Contents - [Disparate Systems Makes Marketing Difficult](https://www.hubspot.com#disparate-systems-makes-marketing-difficult) - [Powerful Software, Personal Connections](https://www.hubspot.com#powerful-software-personal-connections) - [Making Marketing Fun — and Productive](https://www.hubspot.com#making-marketing-fun-and-productive) Previous Next -  > HubSpot is the perfect all-in-one solution that automates many of our processes for us and makes us more efficient in our marketing efforts. Peggy Winton Vice President and CMO AIIM - > With HubSpot, we are now able to generate reports and get a holistic view of our customer journey. Peggy Winton AIIM  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Lean Discovery Group Increases Value of Deals Closed 1,784% With the Help of HubSpot Starter Customer Platform - Software & Technology - 1-50 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/lean-discovery-group) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - United States * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### How Turno Turned Mountains of Customer Data into Guest Experiences That Deliver, with HubSpot’s Connector for Claude - Software & Technology - United States * * * [Read more](https://www.hubspot.com/case-studies/how-turno-turned-mountains-of-customer-data-into-guest-experiences-that-actually-deliver-with-hubspots-connector-for-claude) -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - 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United States - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/liquidity-services) -  ### Wheel The World Achieves a 65% Increase in Bookings by Leveraging HubSpot's Google Ads Integration - 1-50 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/wheel-the-world-finds) -  ### Lean Discovery Group Increases Value of Deals Closed 1,784% With the Help of HubSpot Starter Customer Platform - Software & Technology - 1-50 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/lean-discovery-group) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - United States * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### How Turno Turned Mountains of Customer Data into Guest Experiences That Deliver, with HubSpot’s Connector for Claude - Software & Technology - United States * * * [Read more](https://www.hubspot.com/case-studies/how-turno-turned-mountains-of-customer-data-into-guest-experiences-that-actually-deliver-with-hubspots-connector-for-claude) - 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 ### Liquidity Services Cuts Costs 50% by Consolidating on HubSpot - United States - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/liquidity-services) -  ### Wheel The World Achieves a 65% Increase in Bookings by Leveraging HubSpot's Google Ads Integration - 1-50 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/wheel-the-world-finds) -  ### Lean Discovery Group Increases Value of Deals Closed 1,784% With the Help of HubSpot Starter Customer Platform - Software & Technology - 1-50 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/lean-discovery-group) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - Software & Technology - United States * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### How Turno Turned Mountains of Customer Data into Guest Experiences That Deliver, with HubSpot’s Connector for Claude - Software & Technology - United States * * * [Read more](https://www.hubspot.com/case-studies/how-turno-turned-mountains-of-customer-data-into-guest-experiences-that-actually-deliver-with-hubspots-connector-for-claude) -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - Software & Technology - United States * * * [Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent) -  ### How Pingman Tools Turns Trial Users into Loyal Customers with HubSpot's Prospecting Agent - Software & Technology - United States * * * [Read more](https://www.hubspot.com/case-studies/pingman) -  ### How RevenueWell Books 40% More Meetings for Dental Practices with Prospecting Agent - Software & Technology - United States * * * [Read more](https://www.hubspot.com/case-studies/revenuewell) -  ### How Sticos Gave Accountants Instant Support and Clients Faster Results with HubSpot's Customer Agent - Software & Technology - United States * * * [Read more](https://www.hubspot.com/case-studies/sticos) -  ### Marketing Smarter: Fullstack Leveraged HubSpot’s Meta Integration to Unlock Ad Efficiency - 1-50 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/fullstack-agency) -  ### Liquidity Services Cuts Costs 50% by Consolidating on HubSpot - United States - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/liquidity-services) -  ### Wheel The World Achieves a 65% Increase in Bookings by Leveraging HubSpot's Google Ads Integration - 1-50 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/wheel-the-world-finds) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features All Products and Features](https://www.hubspot.com/products) - [HubSpot AEO HubSpot AEO](https://www.hubspot.com/products/aeo) - [Free Meeting Scheduler App Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) - [Agent Hub Agent Hub](https://www.hubspot.com/products/artificial-intelligence) - 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