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Marketing Hub®

AI-Powered Marketing Software

Get a demo Get started free

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Instant insight. Lasting growth. Powered by AI.

AI-driven search and rising customer expectations are changing how marketers win attention.

Marketing Hub pairs built-in AI with HubSpot’s Smart CRM to identify high-intent leads. Tailor personalized customer experiences and launch cross-channel campaigns — all from a single, intuitive platform that maximizes your team’s effectiveness with the resources you already have.

Overcome Your Toughest Marketing Challenges with Integrated AI Agents

  • Breeze Customer Agent

    Drive marketing engagement with an AI agent that captures visitor interest 24/7, guides visitors to relevant resources, and converts website traffic into sales-ready leads. 

    Learn more

  • Breeze Social Media Agent (Beta)

    Create high-performing social content by combining your results and industry best practices.

    Learn more
HubSpot simplified user interface showing a user creating an email message and adding a CTA button with the drag-and-drop editor

Stop guessing, start converting.

Tailor every marketing offer with HubSpot’s personalization tools, then easily launch campaigns.

Teams using lead scoring and email marketing have seen 14x more leads and an +86% increase in email clickthrough rates, all from one platform.

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Popular Features

  • Forms

    Visitors avoid long forms. Autofill, score, and sync leads – instantly.

  • Email Marketing

    Emails get ignored. Personalize timing and copy to boost opens and clicks.

  • Social Media Management

    Social algorithms change daily. Predict and schedule posts before trends peak.

Simplified user interface in HubSpot showing breeze email nurturing campaign workflow

Busywork is the enemy of growth — eliminate it with AI.

Marketing Hub's AI handles the complexity so you don't have to.

While 78% of marketers report increased personalization capabilities, your team saves 2.5 hours daily on manual tasks. Spend more time on strategy, less time on execution.

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Popular Features

  • AI for Marketers
    Guesswork drains budget. Spot winning tactics and scale them on autopilot.

  • AI Email Writer
    Blank screens steal hours. Draft on-brand emails that drive clicks in seconds.

  • Lookalike Lists

    Your best customers hide in plain data. Find high-potential prospects within your contact lists. 

Simplified user interface in HubSpot showing metrics a user would see in their reporting dashboard, including traffic sources, blog post views, and the traffic sources of qualified leads

Data scattered? One dashboard, total clarity.

Marketing Hub’s predictive AI maps every touchpoint, flags winning campaigns, forecasts ROI, then instantly automates next steps.

Teams using marketing reporting see 8x more deals, while attribution reporting drives 11x more inbound leads — so you can double down on what drives revenue.

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Popular Features

Marketing Software That Grows With You

Start with free tools and pay as you grow, or hit the ground running with one of our premium editions.

Free

No credit card required

$0/month

Popular features

  • Email marketing
  • Forms
  • Live chat
  • Ad management
  • Mobile optimization

Starter

Starts at

$15/month 20/month

per seat*

Popular features

  • Everything in Free
  • Multiple currencies
  • Email health insights
  • Calls-to-action
  • No HubSpot branding

Professional

Starts at

$890/month

(3 seats included)

Popular features

  • Everything in Starter
  • Smart content
  • Customer agent
  • SEO
  • Social media

Enterprise

Starts at

$3,600/month

(5 seats included)

Popular features

  • Everything in Professional
  • Adaptive testing
  • Multi-touch revenue attribution
  • Customer journey analytics
Get a demo of premium editions Get started with free tools

*Discount available for new customers only. Offer has no set end date and can be discontinued at any time. For more detailed information on product packaging and the limits that apply, please see our pricing page. Price shown in USD and subject to applicable tax.

It’s already easy to use. But we’re still here for you.

We’re here to help your whole team stay ahead of the curve as you grow.

  • Education
    Grow your skills with free HubSpot Academy courses and certifications.

  • 24/7 Customer Support
    Get help by calling, chatting with, or emailing our customer support team.

  • Apps
    Integrate with over 1,800 third-party apps and tools.

Have a question for our sales team? Give us a call and we'll walk you through it.
+1 888-482-7768

After 12 months, Marketing Hub customers see:

How Companies Grow Faster with AI-Powered Marketing Hub

Sandler Logo

Sandler Cuts Sales Cycles in Half and Quadruples SQLs with HubSpot's AI

The Challenge
Facing intense competition and AI-savvy buyers, Sandler had to deliver hyper-personalized experiences at scale without sacrificing its hallmark human touch.

The Solution
Sandler used HubSpot’s AI to create tailored content, trigger real-time personalization, and unify data for faster, trust-building engagement.

"As marketers, we’re always looking for ways to be more efficient, more personalized, and more scalable. Breeze  has really been our ticket to do that." - Emily Davidson, Director of Enterprise Marketing

Read the full case study

Howard University

Howard University School of Business Ditches Spreadsheets to Maximize Corporate Sponsorships

The Challenge
Howard University’s school of business needed a better way to manage corporate partnerships.

The Solution
With Marketing Hub and Smart CRM, Howard University centralized every sponsor touchpoint to re-engage dormant relationships and attract new corporate partners.

“Workflows and templates save us so much time. It’s also easy to clone existing emails, change a few things, and then set up new workflows.” - LaToya Turner, Program Coordinator

Read the full case study

 

Airstream

Airstream Generates 78% More Leads

The Challenge
As Airstream grew, they needed a simple way to generate more leads at scale and distribute them amongst their network of dealers.

The Solution
Airstream and Element Three generated 78% more leads than a previous campaign by implementing a journey-based advertising strategy using Facebook Lead Ads within HubSpot. More importantly, they generated leads at scale — decreasing cost per lead by roughly 44%.

“We’d recommend Marketing Hub to most businesses in B2B or B2C that are looking to ramp up their lead generation efforts.” - Tim Morse, Digital Marketing Manager at Element Three, digital agency for AirStream

Read full case study

G2 badge: Leader, Summer 2023
G2 badge: Momentum Leader, Summer 2023
G2 badge: Best Usability, Enterprise, Summer 2023
G2 badge: Best Results, Mid-Market, Summer 2023
G2 badge: Leader, Small Business, Summer 2023

Voted #1 in 571 Reports

Read case studies

Win the AI-driven market — capture high-intent leads with Marketing Hub.

Get a demo
Get started free

Frequently Asked Questions

AI search is fundamentally rewriting how users discover content. Chat-based search engines like Perplexity and ChatGPT now answer simple questions before users click any links, intercepting up to 25% of traditional search traffic. Even in traditional Google search, AI overviews occupy an increasing amount of the first page, resulting in fewer clickthroughs.

This creates a new reality for marketers: fewer website visits overall, but those who do visit have significantly higher purchase intent.

AI search has effectively captured part of your top-of-funnel traffic, but it's delivering more qualified clicks. This change means generic content is losing its impact. Your marketing strategy’s success now depends on meeting these more qualified website visitors with relevant, data-driven personalization they can't ignore.

Run the AI Search Grader on your site for free.

HubSpot offers several powerful tools to help you adapt to and succeed in the new AI search landscape:

  • AI Search Grader: Identify content that’s most vulnerable to being easily replicated by AI, and prioritize optimization and personalization accordingly.
  • Content Agent: Generate blog ideas based on your top-performing posts, focusing on high-intent queries that signal purchase intent rather than generic content that AI can easily replicate.
  • Breeze Copilot: Make it easy for AI systems to crawl, understand, and surface your content by quickly generating clear meta descriptions and formatting content with tables, FAQ sections, and bulleted lists.
  • Lookalike Lists: Discover new high-potential customers in your database using existing fit and intent data to expand how you build your audience at the top of the funnel.

Popular features in HubSpot’s marketing software include the ability to:

HubSpot's marketing automation software is called Marketing Hub. You can get started for free with Marketing Hub's free tools, or if you’re looking for more advanced features to help automate and scale your marketing operations, HubSpot also offers premium Marketing Hub features and customer support in its Starter, Professional, and Enterprise editions.

Getting started with marketing automation software is almost instantaneous. Provide your marketing team with logins and access to the appropriate tools, and they’ll be able to get up and running in no time. Functionality like email marketing and analytics will be ready to go as soon as they log in.

For more advanced implementation, like ad tracking or SEO, it may take slightly longer to get started. In that case, you’ll need to integrate your associated advertising platforms, get your team access, and then they’ll be ready to go.

Yes. Marketing Hub has a powerful bi-directional sync with Salesforce, which means that any changes made in one system are automatically synced to the other. You can choose which records sync from HubSpot to Salesforce and when, and automatically send important lead intelligence like email opens, form submissions, website activity, and more to your sales team so they have all the context they need to close more deals. You can also send lead scores from HubSpot to Salesforce — to help your sales team prioritize their outreach and save valuable time.

If you’re using tools other than Salesforce, you’ll find more than 1,800 apps in our app marketplace — making it easy to connect HubSpot to your favorite tools in just a few clicks.

Your HubSpot account includes flexible, customizable dashboards that allow you to see campaign performance data in one place and easily share reports with stakeholders. Additionally, using multi-touch revenue attribution and customer journey analytics, you can prove your business impact, optimize your campaigns, and make budget decisions with greater certainty than before.

With HubSpot, you have access to powerful dashboards that enable you to view all your data in one place and easily share reports.

We're built differently. Marketing Hub provides connected tools and experiences, all as part of HubSpot's customer platform. Marketing Hub isn’t like a lot of software. You don't have to manage various point solutions to bring your systems and data together. The best part? Marketing Hub is powerful and easy-to-use: It’s customizable without being complicated, and empowering instead of overpowering. No matter how intricate your tactics, organization, or data, Marketing Hub makes it possible to power deep customer connections with ease.

Marketing Hub, Sales Hub, Service Hub, Content Hub, and Operations Hub are each part of our complete customer platform to help you grow better. When you use two or more hubs together, your data is automatically connected on the platform, enabling you to easily (and powerfully) track your entire customer journey from first website visit, to closed deal, to happy customer.

Powerful alone, even better together.

Each product in the platform is connected to the same underlying CRM database. Although our products are powerful on their own, the real magic happens when you use them together.

  • Sales Hub

    Easy-to-adopt sales software that leverages AI to build pipelines and close deals.

    Learn about Sales Hub

  • Service Hub

    Customer service software powered by AI to scale support and drive retention.

    Learn about Service Hub

  • Content Hub icon

    Content Hub

    All-in-one, AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey.

    Learn about Content Hub

  • OperationsHub_2023_Icon_Gradient_RGB_24px

    Operations Hub

    Operations software that leverages AI to help you activate and manage your data.

    Learn about Operations Hub

  • Commerce Hub

    B2B commerce software designed to help you collect payments and automate billing.

    Learn about Commerce Hub