Your Always-On, AI Sales BDR

Breeze is HubSpot's AI that powers the entire customer platform. It includes Breeze studio, your centralized workspace for managing and tailoring all your AI agents, Breeze Agents to automate work, and a collection of additional features throughout HubSpot's products. This makes Breeze a complete AI solution for customer-facing teams.

At HubSpot, it’s important for us to be transparent about how our AI systems interact with your data. You can learn more about how Breeze interacts with your data in our model cards.   

Unlike standalone tools, Breeze uses your complete customer history — deals won, support tickets, marketing engagement — to personalize outreach, referencing specific pain points your prospects actually have. It also integrates data across your teams, so if your marketing team uses other HubSpot products, like forms and landing pages, Breeze prospecting agent can leverage engagement data to send contextually relevant emails.

Breeze prospecting agent is included in Professional and Enterprise subscriptions and runs on HubSpot Credits. Some subscriptions include monthly credits; more can be purchased as needed. Visit our pricing page for full details.

Yes, every time you enroll contacts in the agent, you have the option to review the outreach written for those contacts before the emails are sent.

Once you are familiar and comfortable with the agent’s outreach quality, you can enroll contacts using the “fully autonomous” mode, which does not require your review before sending an email.

An effective sales outreach strategy combines several key components: thorough prospect research, ideal customer profile matching, personalized messaging, and automated campaign management. 

Modern prospecting tools like Breeze prospecting agent integrate these components by automatically researching prospects, scoring leads based on fit, and actively incorporating engagement data and buying signals to craft the most effective emails possible. It also maintains consistent messaging across channels and provides comprehensive campaign analytics, all while integrating with existing CRM workflows.

Breeze marketplace is where you discover and install HubSpot-built agents, including your prospecting agent and additional sales agents like company research agent and RFP agent. Breeze studio is where you customize them — tailor your prospecting agent's research criteria, messaging style, engagement rules, and create advanced selling profiles for different products or buyer personas. 

You can do all of this without coding through Breeze studio's intuitive interface. Both marketplace and studio work with all agents and provide unified management from one central location.

Additionally, with prospecting agent, advanced instructions are available at the selling profile level — that means outreach guardrails and customizable outreach prompts help you personalize messaging more effectively.