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Browse ebooks, tools, guides, templates, webinars and more - all designed to help you grow your business. Filter by topic or format to find exactly what you need.
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Expert Playbooks

Brandon Smithwrick
Brandon Smithwrick

Content Strategy

This Forbes 30 Under 30 entrepreneur and former Head of Content at Kickstarter has shared his strategies and tips with the masses. Published in Hypebeast, AdAge, Complex, Highsnobiety, and AdWeek.

How to Turn Your LinkedIn into a Content Sales Machine
Gabrielle Judge
Gabrielle Judge

Productivity & Automation

Founder of Ms. Anti Work and TEDx speaker focused on helping people break burnout-inducing work habits. Published in The New York Times, BBC, The Wall Street Journal, 60 Minutes, and HubSpot.

The Grind Is Broken: What Workers Really Think About Jobs in 2025
Valerie Chapman
Valerie Chapman

Marketing & Branding

Founder & CEO of Ruth, a career platform focused on closing the gender wage gap with tools that help women build personal brands, negotiate salaries, and navigate careers with confidence.

How Gen Z is Changing the Way Brands Use AI [Data + Guide]

Free SEO Resources

Explore 31 SEO resources

Showing 1 - 12 of 31

  • Guide

    Artificial Intelligence, SEO

    Guide

    MATG AI Search Stack [SEO vs AEO]Stop Running Two Strategies When One Will Dominate Both Channels
    Access Now

  • Partner Contribution

    PDF

    Content Creation, SEO, Website Design

    Partner Contribution

    PDF

    From SEO to AEOWin visibility, authority, and revenue across search & AI.
    Access for Free

  • Webinar

    Artificial Intelligence, Lead Generation, Marketing, SEO

    Webinar

    Winning AI Visibility: An AEO Masterclass for showing up on ChatGPT, Gemini and PerplexitySearch is undergoing its biggest shift in two decades. Buyers are no longer just Googling - they’re asking ChatGPT, Gemini, and Perplexity for answers and recommendations that directly influence their decisions. HubSpot analysed hundreds of millions of answer engine responses to find out what actually drives visibility in AI Search. Some findings will surprise you - like why backlinks have almost zero correlation with AI citations, and why blogs still matter (they account for 62% of what AI engines cite!). Join this session to learn new, research-backed strategies you can start acting on.
    Register Now

  • Webinar

    Artificial Intelligence, Marketing, SEO

    Webinar

    Winning Visibility in the Age of AI AnswersShow up in AI answers before your competitors do. Join HubSpot for a live, demo-driven session on Answer Engine Optimization (AEO). See how to track your brand’s visibility in ChatGPT, Perplexity, and Gemini—and learn the exact steps to improve your performance in AI answers.
    Register Now

  • Webinar

    Artificial Intelligence, Marketing, SEO

    Webinar

    Getting Found in AI Search: How to Improve Your AEO VisibilityBuyers are turning to AI tools instead of traditional search—are you showing up? Learn what drives AI results and how to apply AEO to improve how your content gets found.
    Register Now

  • Tool

    Branding, Artificial Intelligence, SEO

    Tool

    AEO GraderUncover your brand visibility in generative AI search tools like ChatGPT, Perplexity, and Gemini.
    Grade Your Brand

  • Tool

    Blogging, Content Creation, Agencies, SEO

    Tool

    Blog Ideas Generator Fill in the fields with terms that you’d like to write about, and we’ll come up with a week’s worth of relevant blog post titles in a matter of seconds.
    Access for Free

  • Guide

    PDF

    Marketing Automation, SEO

    Guide

    PDF

    Early-Signs Guide to AI Engine Optimization (AEO) This comprehensive playbook reveals how HubSpot’s navigating the AI revolution and shares proven strategies to optimize your content for AI-powered discovery.
    Access for Free

  • Course

    Business, Education, SEO

    Course

    SEO Training Course: Building Sustainable Traffic for Business GrowthThis introductory training will teach you how to build a Search Engine Optimization (SEO) strategy for your business, how to build links to your website, how to use blogging for SEO, and much more.
    Access for Free

  • Webinar

    SEO, Artificial Intelligence, Content Creation

    Webinar

    How to Show Up in ChatGPT: HubSpot's Winning AEO PlaybookIn this session, we’ll explore HubSpot’s Loop Marketing Framework, built to help marketers adapt to this new reality.
    Get Started

  • Course

    Google Sheets

    SEO, Artificial Intelligence

    Course

    Google Sheets

    AI SEO MasterclassUnlock the power of artificial intelligence to revolutionize your SEO strategy. This collection of expert resources equips you with the knowledge and tools to leverage AI for unparalleled search engine success.
    Access for Free

  • Kit

    PDF

    SEO

    Kit

    PDF

    How to Run an SEO AuditSEO Template, Audit Checklist and 9-Step Guide
    Access for Free
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