HubSpot ROI Calculator.

We collect data as customers interact with us via our websites or use HubSpot’s subscription services, which powers this joint Marketing and Sales Hub ROI Calculator. What we collect, how we use the information we collect, how we share that information, and how customers can manage their information are all described in our Privacy Policy. 

The data utilized in this sales and marketing ROI tool falls into two categories: 

1. Personal Data (as defined in our Customer Data Processing Agreement); and 
2. usage data.

We collect Personal Data from customers when they submit web forms or interact with our websites, for example subscribing to a HubSpot blog, signing up for a webinar, or requesting customer support. We also collect Personal Data when customers sign-up for a HubSpot account, create or modify user information, set preferences, or provide any other related information to access or utilize our Subscription Service. 

Usage data includes metrics and information regarding customers’ use and interaction with the Subscription Service such as what product features they use the most, when an object (like a deal) is created and closed, and how often certain features (like workflows) are triggered in their account. 

To ensure we maintain the privacy of our customers’ data, we use anonymization to remove or modify personally identifiable information, so that data cannot be associated with any one individual. We employ three standard anonymization techniques to customer outcomes data: attribute suppression, generalization and aggregation.

The data in this calculator is based on aggregated data from HubSpot customers globally who owned both Marketing Hub and Sales Hub (Professional or Enterprise) for at least 12 months between January 2023 and March 2026.

To ensure data privacy and accuracy, we do not share aggregated data from customer cohorts with sample sizes that do not reach our established threshold of 50. In these cases, we default to the industry average for that metric. If the industry cohort also falls below the threshold, we use the global average.

We measure improvement by comparing each customer's performance at month 12 to month 7 after purchasing. Rather than averaging individual results, we add up values across all customers in a segment and calculate the difference.

For metrics that are ratios—like deal close rate—we calculate the rate from the raw numbers rather than averaging rates directly.

The basis for each Marketing Hub + Sales Hub metric:

• Deals closed — total deals marked as closed-won in HubSpot CRM
• Deal close rate — total closed-won deals divided by total deals created
• Revenue — total revenue from closed-won deals, using median deal value as a proxy

To be included in a metric's benchmark, a customer portal must meet minimum activity thresholds where applicable: at least one closed-won deal in month 12 for win rate calculations, and an average deal size of $300 or more for deal size metrics. To ensure the accuracy of these benchmarks, we also apply the following controls before analyzing the data:

• Outlier capping — we cap unusually high values at the 95th percentile for each portal, so a small number of extreme results don't skew the benchmarks
• Change limits — to avoid distortion from customers who dramatically changed their HubSpot usage, we limit how much a volume metric can change in either direction: values cannot more than triple from the baseline (3× growth limit) and cannot fall below one-third of the baseline (3× decline limit). Rate metrics are limited to no more than a 50% decline.
• Medians for skewed data — where data is unevenly distributed, we use median values rather than averages

If cookies are enabled, the ROI calculator locally stores your selected:

• Industry
• Currency
• Region

These items are cleared whenever you clear your cookies, and are scoped to the current browser being used (e.g., you can’t pick up in Safari where you left off in Chrome).  These properties are not being used to identify you in any way. We only use these fields to provide you results based on data that best aligns to you (i.e., your industry or region) and presented in your currency. Everything else you enter into the calculator is saved in-memory while you are interacting with the app. Any data not listed above is cleared as soon as you close your tab/browser window. For more information on how we use cookies, please refer to our Cookie Policy. 

The data used in this calculator is based on aggregated data from many thousands of HubSpot customers globally.

Please keep in mind that results for individual businesses, including your own as well as HubSpot’s, may differ based on their own markets, customer base, industry, geography, stage, and/or other factors. Therefore, we cannot guarantee you will see the exact results you obtain from the ROI Calculator if you purchase Marketing Hub or Sales Hub.

Looking for a more targeted estimate on HubSpot AI features? Check out our Agent Hub ROI Calculator.