In a dire economic year, in which the South African national economy rocked and the automotive industry in a serious decline, Suzuki Auto South Africa didn’t just maintain their market share. They exceeded it. In June 2017 Suzuki sales were 21.3% up year on year when the passenger vehicle market declined by 2.3% over the same period.

In a nutshell, inbound marketing was the difference between Suzuki and their competitors.