HubSpot Asia-Pacific
New APAC Research: AI
.png?width=644&height=644&name=Research%20LP%20image%20(1).png)
Go back to the Asia Pacific home page to discover more APAC news
HubSpot Asia-Pacific
HubSpot Asia-Pacific
Just over 60% of marketing and sales professionals in Singapore say their organisation has invested in AI tools. Adoption is slightly higher in Australia, with larger organisations leading the way in adopting AI tools in the workplace.
The uptake is promising, however, with businesses across the region looking to do more with less, there are productivity, efficiency and effectiveness opportunities on the table for organisations to take!
Of marketers in Australia say generative AI tools are helping make their content more personalised.
Marketers in Singapore agree. 73% say generative AI tools are helping make their content more personalised.
Not only are sales professionals in APAC saving time, they're levelling up their prospecting outreach and responses too. With easy access to real-time customer information and industry data, and by handing off those repeatable tasks, sales reps are able to be hyper-personalised in their engagement and focus on building relationships with prospects and customers.
Of Sales Professionals in Australia who are using AI in their prospecting say the response rate is higher.
Of Sales Professionals in Singapore who are using AI in their prospecting say the response rate is higher.
In Australia and Singapore, sales professionals are leveraging AI tools to help write sales content and prospect outreach messages, automate manual tasks like data entry, help with research, and assist with lead generation and lead qualification.
By leveraging generative AI tools in their work, sales professionals say they're able to reduce time spend on admin and manual tasks, freeing them up to spend time meaningfully engaging and building relationships with prospects and customers.
The stats can't be clearer: Generative AI (GAI) enables quality connections over quantity, deepening customer connections at scale with increased conversion rates. It is redefining productivity and driving better, more effective results. At HubSpot, we have curated a list of productivity tools for marketers and sales professionals like yourself, to help streamline day-to-day work, improve output exponentially, and grow your business better.
Go back to the Asia Pacific home page to discover more APAC news