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HubSpot Asia Pacific

HubSpot Asia-Pacific

New APAC Research: AI

The research results are in and they couldn't be clearer. Across the Asia Pacific region, marketing and sales professionals are leveraging generative AI to supercharge their productivity, win back time in their day and drive business growth.
Research APAC AI

Generative AI is supercharging work for marketing and sales professionals in Singapore and Australia. Not only is the use of AI tools saving time and bringing new efficiencies, it's also driving more effective results.

How much time are APAC professionals saving by leveraging AI?

Marketing and sales professionals in the APAC region who are using generative AI are saving nearly three hours a day by reducing and outsourcing repetitive or manual tasks, helping with ideas or to write content, and leveraging AI tools to help them with tasks they're less familiar with.

Are APAC businesses investing in AI tools?

Just over 60% of marketing and sales professionals in Singapore say their organisation has invested in AI tools. Adoption is slightly higher in Australia, with larger organisations leading the way in adopting AI tools in the workplace.

The uptake is promising, however, with businesses across the region looking to do more with less, there are productivity, efficiency and effectiveness opportunities on the table for organisations to take!

Marketers in APAC are overwhelmingly in agreement that AI is a game-changer when it comes to creating personalised content - every marketer's dream!

  • 80%

    Of marketers in Australia say generative AI tools are helping make their content more personalised.

  • 73%

    Marketers in Singapore agree. 73% say generative AI tools are helping make their content more personalised.

    How are APAC marketers using AI to create personalised content?

    Marketers in Singapore and Australia and using AI tools to conduct market research, produce data-driven insights, learn how to do new tasks, or tasks they're less familiar with, and work on creating content, including being able to spend time on personalisation by outsourcing more time-consuming tasks to AI tools.

    What AI tools are a priority for Singapore marketers in their day-to-day?

    What AI tools are a priority for Australian marketers in their day-to-day?

    And it's not just proving a game changer for marketers. Sales professionals in the Asia Pacific region are saving time and increasing their effectiveness by leveraging AI tools too.

    Not only are sales professionals in APAC saving time, they're levelling up their prospecting outreach and responses too. With easy access to real-time customer information and industry data, and by handing off those repeatable tasks, sales reps are able to be hyper-personalised in their engagement and focus on building relationships with prospects and customers.

    Sales professionals across the region who are using generative AI to assist with prospect outreach report that the response rate is higher - how's that for effectiveness!

    • 70%

      Of Sales Professionals in Australia who are using AI in their prospecting say the response rate is higher.

    • 72%

      Of Sales Professionals in Singapore who are using AI in their prospecting say the response rate is higher.

      How are sales professionals in APAC leveraging AI in their prospecting?

      In Australia and Singapore, sales professionals are leveraging AI tools to help write sales content and prospect outreach messages,  automate manual tasks like data entry, help with research, and assist with lead generation and lead qualification.

      By leveraging generative AI tools in their work, sales professionals say they're able to reduce time spend on admin and manual tasks, freeing them up to spend time meaningfully engaging and building relationships with prospects and customers. 

      From boosting creativity and kicking writer's block to the curb, to empowering 1:1 customer research and more effective prospecting, generative AI is redefining productivity for marketing and sales professionals in APAC.

      APAC ai robot

      Access our Productivity Kit for free

      The stats can't be clearer: Generative AI (GAI) enables quality connections over quantity, deepening customer connections at scale with increased conversion rates. It is redefining productivity and driving better, more effective results. At HubSpot, we have curated a list of productivity tools for marketers and sales professionals like yourself, to help streamline day-to-day work, improve output exponentially, and grow your business better.

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      HubSpot Asia Pacific