Business Units

Say goodbye to muddy swimlanes. With business units, you can confidently manage contacts, assets, and settings across multiple brands within HubSpot.

Better Brand Management for Scaling Businesses

Business Units allows you to manage multiple brands from one HubSpot account.
 
Run cross-sell and upsell campaigns to reach every segment of your audience, track contact interactions and communication preferences with each brand, and report on performance across your business, zooming in on each brand’s results.
 
Engage each segment of your distinct audiences with relevant, branded campaigns, without the messy admin headache.
“Business Units in HubSpot mean we can keep marketing teams and assets distinct and make our everyday work much more straightforward. We have branding and integrations enabled with Business Units which gives us great clarity, as each brand utilizes different logos and colors. We mark contacts and companies by Business Unit as well as forms which lets us know easily which of our brands a contact interacts with”

Why Business Units?

  1. crmBUs_en

    Simplify Campaign Management

    Running branded campaigns doesn’t have to involve hours of list building. With Business Units, you can delineate contacts by brand, or expand your target audience to run cross-sell and up-sell campaigns across your whole customer base. Easily separate assets, conversions, and reports with out-of-the-box CRM properties for Business Units.

  2. brandkits-usethis_en-1

    Always Effortlessly On Brand

    Give your design team a break from sending and re-sending the same hex codes and logo files. With brand kits, you can organize design assets like logos and colors by business unit, making it easy to carry your individual brand identity across all campaign assets. 

  3. SubsLocalized_en

    Easily Manage Subscriptions Across Business Units

    Sometimes, brands will need to ensure their subscription types, preference pages, and statuses are independent from each other to facilitate customer contact preferences. With Business Units, you truly can manage and communicate across multiple brands - all inside the same portal! You can also safely and easily view and manage subscription preferences by business unit, helping you keep your communications relevant and your customer experience exceptional.

  4. AssetsBUs_en

    Declutter your Marketing Assets

    Business units make it easy to get and stay organized, so you no longer need to rely on complex naming conventions or properties to make sense of your assets and campaigns. Categorize and filter web pages, landing pages, emails, forms, and blogs by business unit, so you always have the right asset on deck for each brand.

Feature Breakdown

Still not sure if Business Units is the right option for your organization? Use this chart to choose the best solution to manage and organize your brands.

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 One HubSpot w/ Business Units One HubSpot w/ Domains Multiple Accounts/Portals
Q: Do you need to host content on multiple domains?




Q: Do you need to send emails from each domain?


X


Q: Are the brands you work on under the same ownership?



X

Q: Do your prospects or customers overlap across brands?



X

Q: Do you cross-sell or upsell contacts across your brands?


X

X

Q: Do you share marketing campaigns, assets, or templates across brands?


X

X

Q: Do your brands have shared products or services?


X

X

Q: Do you regularly compare campaign performance across your brands?



X

Q: Do the same marketers work across your brands?


X

X

Q: Do the same web developers work across your brands?



X

Q: Are you working across multiple international markets (e.g. EMEA, LATAM)?



X

Q: Do you manage more than 10 brands under the same umbrella?

X

X


Q: Do your brands want to host their data in different global regions?

X

X


Q: Do you have multiple independently owned companies/franchises?

X

X


Q: Do you want to receive separate bills?

X

X


Q: Do your brands have separate CRMs?

X

X


Q: Are there legal boundaries between your brands that shouldn’t be breached?

X

X


Learn more about how to set up Business units, explore additional options for managing multiple brands with HubSpot, or learn more about Marketing Hub Enterprise below.

Get Started with Business Units

Check out our knowledge base article to learn about the full power of business units and how to start implementing it in your HubSpot portal.

Get started

3 Ways to Manage Multiple Brands in HubSpot

Download our 1-pager to explore the different options for scaling teams who manage multiple brands within HubSpot.

Download

Learn what else is possible with Marketing Hub Enterprise

Marketing Hub Enterprise makes organizational scale, reporting, and account-based marketing delightfully easy.

Learn more