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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - AdriaCamps  # AdriaCamps Gets 66% More Bookings With HubSpot Travel & Leisure 1-25 employees  - 66% increase in bookings - 60% increase in leads - 50K website visitors per month Use Cases - Increase Traffic - Inbound Marketing - Sales and Marketing Alignment Products - [Marketing Hub](https://www.hubspot.com/products/marketing) ### Story Overview Find out how HubSpot's inbound marketing methodology helped AdriaCamps achieve remarkable results, including 50K website visitors in just one month and exceeding its bookings goals. ### About Company AdriaCamps is a Croatian camping agency that offers its website visitors a choice over 60 campsites throughout the region. Customers can search, compare, and select their camping experience, as well as get insider knowledge and travel tips. ### A Camping Startup Pitches in With Inbound Camping agency [AdriaCamps](https://adriacamps.com/en/) was established in 2015 by a team of four enthusiasts with considerable experience in the tourism industry. They believed that the marketplace was ripe for a new entrant — there were plenty of competitors, but they weren’t using the inbound methodology for their marketing. CEO Alen Salamun wanted to fill that gap. “Three years ago, I came across the HubSpot website — in fact, I was an inbound lead myself! I read the blog, downloaded whitepapers and generally educated myself about the method. When the time came to set up AdriaCamps, I knew that this was what would help us stand out from the bigger players.” AdriaCamps needed a way to not only generate visitors to its website, but also to gain insights that it could then use for its lead nurturing campaigns. “I used to work in a hotel and camping business as marketing manager, but when we used email marketing, we just sent the same offer to the whole database. There was no way to segment, and that was key for us when choosing the [HubSpot Marketing Hub](https://www.hubspot.com/products/marketing). It had everything we needed — it was easy to use, but it was powerful enough to allow us to target our marketing tightly.” The decision was made, and AdriaCamps signed on with HubSpot in 2015. ### Creating an Intensely Personalized Customer Experience AdriaCamps wanted to dig deep into the wants and needs of its various types of customers, so defining [personas](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas) was one of the first things it did with the HubSpot software. After a good deal of research, it came up with three: a retired couple, a married couple with two children, and a young couple looking for a fun sun holiday. It also used HubSpot's [SEO tools](https://www.hubspot.com/products/seo) to research the kind of keywords that would help it rank highly with search engines and used that knowledge to create content for its [blog](https://www.hubspot.com/products/blog), [,emails](https://www.hubspot.com/products/email) and [landing pages](https://www.hubspot.com/products/landing-pages). “We added [calls to action (CTAs)](https://www.hubspot.com/products/calls-to-action) and [forms](https://www.hubspot.com/products/forms) on almost every page, which allow us to gather much information on our visitors. We segment leads into where they are in their thought process: the awareness phase, the consideration phase, and, finally, the decision phase. "Once we know that, we can enter them into [workflows](https://www.hubspot.com/products/marketing-automation) and give them content and offers based not only on their persona, but also their position in the marketing funnel,” explains Alen. The AdriaCamps CEO says that one of the best aspects of the HubSpot platform is how it facilitates a closer relationship between the sales and marketing departments. “Our salespeople are having more tailored discussions with potential clients. They’re not just answering call and emails, they have full insight into whom they are talking to. For instance, if a guest is interested in a particular campsite and it is booked out, we can offer them something different that we know will fit their requirements. Without that knowledge, there would be at least a 50% chance that we would lose that booking.” In fact, the sales team is so invested in the HubSpot platform that they now create 70% of AdriaCamps landing pages. Rather than send a lead an offer in the form of a PDF file, they create a personalized page just for them. “When they do that, we can then use the [dashboards](https://www.hubspot.com/products/analytics) in Marketing Hub to get even more data about how the lead interacted with the offer. In fact, the dashboard is something I use at least 20 times a day. It allows us to keep on track, find out what we should do more of and what we should tweak,” says Alen. ### Rocketing Results in Just One Year Since teaming up with HubSpot, AdriaCamps has seen remarkable results – during just the single month of July 2016, for example, it gained more than 50K website visitors, as well as a respectable number of leads and customers. “HubSpot helped us surpass all our budgeted numbers. In the first six months, we had 60% more leads than expected and 66% more bookings. It has allowed us to dive deeper into what our customers want and target them in a much more granular way – I recently sent an email campaign to just eight contacts! We can see that it’s working. Our email open rates are at 45% and our click-through rates are at 20%.” Looking ahead, Alen plans to nurture his growing contact database with even more targeted content and workflows, based on the data collected during the company’s inaugural year. ”I would recommend the HubSpot platform to any other business that wants to get serious about inbound marketing. I already do! When people ask me how we have achieved so much in such a short space of time, I direct them to the HubSpot website.” Table of Contents Table of Contents - [A Camping Startup Pitches in With Inbound](https://www.hubspot.com#a-camping-startup-pitches-in-with-inbound) - [Creating an Intensely Personalized Customer Experience](https://www.hubspot.com#creating-an-intensely-personalized-customer-experience) - [Rocketing Results in Just One Year](https://www.hubspot.com#rocketing-results-in-just-one-year)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Wheel The World Achieves a 65% Increase in Bookings by Leveraging HubSpot's Google Ads Integration - Travel & Leisure - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/wheel-the-world-finds) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/synergym-customer-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fresha-aeo) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Breeze Customer Agent - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### How Sandler Gets Enterprise Sales Teams Found by Modern Buyers Before the First Sales Call with HubSpot's AEO - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sandler-aeo) -  ### Wheel The World Achieves a 65% Increase in Bookings by Leveraging HubSpot's Google Ads Integration - Travel & Leisure - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/wheel-the-world-finds) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/synergym-customer-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fresha-aeo) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Breeze Customer Agent - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### How Sandler Gets Enterprise Sales Teams Found by Modern Buyers Before the First Sales Call with HubSpot's AEO - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sandler-aeo) -  ### Wheel The World Achieves a 65% Increase in Bookings by Leveraging HubSpot's Google Ads Integration - Travel & Leisure - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/wheel-the-world-finds) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/synergym-customer-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fresha-aeo) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Breeze Customer Agent - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### How Sandler Gets Enterprise Sales Teams Found by Modern Buyers Before the First Sales Call with HubSpot's AEO - 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