Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - Close Search - [Log in](https://app.hubspot.com/login) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Advance B2B  # Advance B2B Embraces Inbound to Increase Leads by 267% Marketing & Advertising 1-25 employees  - 267% increase in leads - 90% of clients on retainer - 226% increase in website traffic Use Cases - Increase Leads - Increase Traffic Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Content Hub](https://www.hubspot.com/products/content) - [Service Hub](https://www.hubspot.com/products/service) ### Story Overview Advance B2B settle on HubSpot because of all of the various solutions it offered in one tool. After signing up as a HubSpot Solutions Partner and leveraging the platform, Advance B2B saw a 267% increase in leads. ### About Company Founded in 2014, Advance B2B is an full service inbound marketing agency based in Helsinki, Finland. It offers inbound marketing services, account-based marketing programmes and marketing technology consultancy to its customers. ### A Company Hooked on Inbound From Day One Finnish entrepreneurs Mikko Seppä and Paavo Laaksonen founded [Advance B2B](http://www.advanceb2b.com/) as an agency that would harness the power of inbound marketing. They both had considerable sales experience at software as a service (SaaS) companies, and they had witnessed how much the buying process had changed during the 2010s. “We transformed Snoobi, the company we used to work for, from a business that was using more traditional marketing to one that had a steady, predictable inbound lead flow,” explains Mikko Seppä, ‎now VP of international operations at Advance B2B. “We created a wide range of content: webinars, ebooks, blogs – we even had our comic series. By the time we left, 70% of Snoobi’s total new sales was coming from inbound marketing leads.” That success didn’t go unnoticed. The pair were inundated with questions from interested parties, asking how they had successfully ditched cold calling and increased their web traffic. “We had a feeling that this model would be something we could scale for other companies, and that’s how Advance B2B was born.” The founders had previously used individual tools for different marketing functions, including Hootsuite, Qualaroo, Unbounce, and Visual Website Optimizer, but they had been frustrated by their lack of integration. “We ended up spending far too much time gathering even basic intelligence on how our marketing campaigns were performing. When we had a chance to start from zero, we decided to go with an all-in-one solution that would save us time and give us better insights about our buyers,” says Mikko. The next step was to find the right platform. Mikko had previously used Marketo but had seen its time-to-value ratio lacking. They also evaluated Eloqua, but in the end, it was the HubSpot software that emerged as the best fit. “I started a HubSpot trial to see how easy it would be to create a complete buyer’s journey within the software. In just two hours, I had the whole conversion process in place; a few blog posts with CTAs, Forms, and Landing Pages, as well as personalised website pages based on the visitor’s context. If I could achieve that in a couple of hours, I knew that it would be a game-changer to us.” The two founders decided that the HubSpot software had the most exciting product roadmap; they also realised that they could use it to help their clients achieve success. The logical next step was the [HubSpot Partner Program](https://www.hubspot.com/agency-partner-program), and Advance B2B signed on the dotted line in January 2015. ### Saving Time and Increasing Leads Mikko got started by using the HubSpot software to optimise Advance B2B’s website. He developed customer [personas](https://knowledge.hubspot.com/contacts-user-guide-v2/how-to-create-personas) – an essential first step for a company seeking high-end clients who would agree to retainer contracts. Next, he optimised Advance B2B’s impressive content library of ebooks, guides and presentations, setting up each piece up on a [Landing Page](https://www.hubspot.com/products/landing-pages) accompanied by a [CTA](https://www.hubspot.com/products/calls-to-action) and a [Form](https://www.hubspot.com/products/forms). “We do quite a lot of selling to CEOs, and they haven’t necessarily heard about inbound marketing. We created a great deal of educational content about inbound and HubSpot – that attracts qualified prospects through the marketing funnel and ensures that they are primed for contact.” Advance B2B also began to invest in its [Blog](https://www.hubspot.com/products/blog) and gained traction for each new post with the HubSpot Marketing Platform’s [SEO](https://www.hubspot.com/products/seo) features and the [Social Inbox](https://www.hubspot.com/products/social-inbox). It put [Campaigns](https://www.hubspot.com/products/campaigns) and [Workflows](https://www.hubspot.com/products/marketing-automation) in place and began to add Smart Content to personalise the visitor experience judiciously[](https://knowledge.hubspot.com/smart-content-user-guide/what-is-smart-content). “The HubSpot software saves us valuable time. We can focus on analysing and improving our marketing using the [Marketing Analytics Dashboard](https://www.hubspot.com/products/analytics), rather than wasting hours trying to squeeze information out of a bunch of different systems. I get a complete understanding of the customer journey. All the touch points are covered, and I can easily track ROI.” With its website optimised for inbound, Advance B2B quickly began to see the fruits of its labours. Leads were coming in thick and fast, and many of them converted into customers. “We’ve used the [HubSpot CRM](https://www.hubspot.com/products/crm) since day one, and it makes it easier to have more intelligent conversations with prospective clients. We’ve closed deals because of all of the wonderful features that the platform has – we are continually evangelising about them,” reveals Mikko. ### Driving Revenue and Retaining Clients Since becoming a HubSpot Partner, Advance B2B has achieved some impressive results. 90% of them are on retainer contracts. “We’ve grown our web traffic by 226%, and we’ve boosted leads by 267%. Today, practically all of our leads come through inbound, and their quality has improved as well,” says Mikko. Advance B2B has achieved a positive return on investment since the first month that it joined the Partner Program, and it doubled its revenue from 2015 to 2016. This high level of success is something that it has been able to replicate for its clients, says Mikko.   “Our clients want us to improve a few main metrics – web traffic leads and of course their revenue levels. One customer was getting 90% of its leads through traditional outbound methods, but after a few months with us, 74% of its leads were coming through inbound. Another client has achieved a 240% rise in its MQLs. Once they see their customer acquisition cost coming down and their profits going up, they are keen to renew their contracts.” Looking ahead to next year, Mikko hopes to continue to grow the business and expand Advance B2B’s international footprint. “I’d like to increase client numbers to 25 and once again double our revenue. Since partnering with HubSpot, we’ve increased our team from two to 13 – I’d like to bring that up to 26 by the end of 2017.” He believes that the HubSpot software will fuel this growth, and would recommend the Partner Program to any other agency that wants to achieve great things with inbound. “The Hubspot Marketing Platform is easy to learn, but it has enterprise-level power and scalability. It makes you more confident about your marketing from the very beginning.” Table of Contents Table of Contents - [A Company Hooked on Inbound From Day One](https://www.hubspot.com#a-company-hooked-on-inbound-from-day-one) - [Saving Time and Increasing Leads](https://www.hubspot.com#saving-time-and-increasing-leads) - [Driving Revenue and Retaining Clients](https://www.hubspot.com#driving-revenue-and-retaining-clients) > “The HubSpot software saves us valuable time. We can focus on analysing and improving our marketing using the Marketing Analytics Dashboard, rather than wasting hours trying to squeeze information out of a bunch of different systems. I get a complete understanding of the customer journey. All the touch points are covered, and I can easily track ROI.” Mikko Seppä Advance B2B  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Marketing Smarter: Fullstack Leveraged HubSpot’s Meta Integration to Unlock Ad Efficiency - Marketing & Advertising - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fullstack-agency) -  ### Media Garcia closes 3X more deals with Commerce Hub - Marketing & Advertising - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub) -  ### Helsinki Partners Optimises its Marketing Initiatives with HubSpot - Marketing & Advertising - Finland - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/helsinki-partners) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - Marketing & Advertising - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 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