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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - AskCody  # Implementing HubSpot Account-Based Marketing for a SMB Software & Technology 1-25 employees  - 12% total ABM generated revenue Use Cases - Full CRM Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Service Hub](https://www.hubspot.com/products/service) - [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise) - [Content Hub](https://www.hubspot.com/products/content) - [Data Hub](https://www.hubspot.com/products/operations) ### Story Overview After using HubSpot for a few years, they decided it was time to do even more by executing an account-based marketing (ABM) strategy to build hyper targeted campaigns. ### About Company AskCody is a meeting management and resource scheduling platform that drives meeting efficiency through advanced room booking, meeting services, visitor management, and workplace insights analytics. ### Unifying efforts through a single platform As a small business with a staff of about 30 people between their offices in the U.S. and Denmark, the team found in HubSpot a platform that allows everyone to work efficiently together. When Lars, Marketing Director, joined forces with the team at [AskCody](https://www.askcody.com/), they had recently implemented HubSpot as a CRM tool. They had already been successfully using its CMS as well as other marketing automation features, and Lars was tasked with scaling the current activities and maximizing the marketing efforts. Although inbound marketing had been generating great results for the company, their target audience is composed of large organizations and enterprises which posed the challenge of reaching specific industries with very particular needs. “We have a very focused segment with a valid value proposition, and we have a lot of competitors that can go out and sell 10, 20, 100 times to more customers than we can. Inbound is nice, but there’s a limit on what inbound and traditional outbound can actually do,” Lars adds. This is when Lars and the team started looking into account-based marketing strategy. The goal was to target large businesses via multiple decision-makers throughout the sales cycle with hyper-targeted content. This strategy involves prospecting, scoring, nurturing, and selling to multiple high-value accounts. To begin the execution of the strategy, Lars started evaluating several ABM platforms but struggled to find a solution as traditional ABM platforms were proving to be old-fashioned, using a closed system that wouldn’t allow them to integrate well with HubSpot. “The offerings out there were way too expensive, fragmented, complex, and I had no control over what was happening in their black boxes,” he adds. Coincidently, during that same time, one of HubSpot’s product managers invited them to try out the new [ABM Software.](https://www.hubspot.com/products/abm-software) By using HubSpot for their ABM efforts, all the activities could be executed, tested and tracked under the same system with which they were already familiar with. When compared with others, using a feature within HubSpot had a lot of added value so they decided this would be the best choice for them. ### Hyper targeting marketing for enterprise sales As soon as AskCody started testing the new tool, they decided to run an initial campaign for a specific segment using the [HubSpot ABM Software](https://www.hubspot.com/products/abm-software) features. The first ABM campaign was divided into two sub-campaigns with some time in between to allow for a higher degree of personalization. For the pilot, the team selected a number of US law firms, as this was a top industry for them. The targeted efforts included sending optimized ads, creating targeted email sequences, setting up default properties to tag accounts and buying roles, plus creating a landing page only focused on the vertical. During this test campaign, the company set aggressive goals for salespeople while making team collaboration easier than ever. The Target Accounts feature allows everyone on the team to have a bird’s eye view of the progress. “You just select the target accounts, and then have your salespeople fill it with new people, either from [LinkedIn Sales Navigator](https://knowledge.hubspot.com/integrations/how-to-connect-hubspot-and-linkedin-sales-navigator) or from ZoomInfo. We had as much information as possible, all inside of HubSpot.” In the two months the ABM test campaign ran it generated 12% of total revenue. Although the global Covid-19 pandemic heavily impacted their business, in general, the outcome of the test campaign was encouraging. The initial work generated account revenue that could easily pay for the campaign’s investment and more. ### Fueling ABM efforts and leveraging traffic Looking ahead, there are clear goals the AskCody team will be focusing on. One of them being the increased cooperation between marketing and sales. With teams divided by countries — marketing in Denmark and sales in USA — it is crucial for teamwork to shine through. ABM alignment is a way to get the teams close, to understand each other's pain points, establish a smooth handoff process, and collaborate on making the company stronger. “Even though I hate the term ‘smarketing,’ that whole feedback loop between sales and marketing is easier to explain in an [ABM context](https://academy.hubspot.com/lessons/get-started-with-abm). Salespeople are directly involved in making the marketing effort work as good as possible. We’ll definitely be looking into how we can connect the marketing and sales effort even more, to build a trusted partnership,” he adds. Since they started using HubSpot, the company has also united most of their customer support under a single tool for sales which has fostered a more authentic connection with prospects and users. “You have one source of truth and we can already see sales productivity increase by being able to follow tickets and measure progress. I think that’s really a big advantage. HubSpot is a centralized shared truth,” Lars says. Through cross-functional collaboration AskCody aims to keep perfecting their ABM strategy over the next six to twelve months, as the marketing director details “we’ve done a lot of things to create traffic, now we need to focus on finding and engaging the right stakeholders who are really interested in our product.” HubSpot’s ABM software will continue to enable AskCody to do exactly that. Table of Contents Table of Contents - [Unifying efforts through a single platform](https://www.hubspot.com#unifying-efforts-through-a-single-platform) - [Hyper targeting marketing for enterprise sales](https://www.hubspot.com#hyper-targeting-marketing-for-enterprise-sales) - [Fueling ABM efforts and leveraging traffic](https://www.hubspot.com#fueling-abm-efforts-and-leveraging-traffic)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Startup 2030 Builders Generates 80% ROI and Revolutionizes Sales Outreach with HubSpot Starter Customer Platform - 1-25 employees - Denmark - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/2030-builders-generates-80-roi-and-revolutionizes-sales-outreach-with-hubspot-starter-customer-platform) -  ### HubSpot Starter Customer Platform Drives One-third of the Startup 2030 Builders’ total revenue with lead generation boost - 1-25 employees - Denmark - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/2030-builders-hubspot-starter-customer-platform-drives-one-third-of-the-startup-2030-builders-total-revenue) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### COPA-DATA Harmonizes Global Marketing and Sales Processes with HubSpot - 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Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/prowly) -  ### TurnK multiplies its leads by 30 by becoming a HubSpot solutions partner - Software & Technology - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/turnk) -  ### Startup 2030 Builders Generates 80% ROI and Revolutionizes Sales Outreach with HubSpot Starter Customer Platform - 1-25 employees - Denmark - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/2030-builders-generates-80-roi-and-revolutionizes-sales-outreach-with-hubspot-starter-customer-platform) -  ### HubSpot Starter Customer Platform Drives One-third of the Startup 2030 Builders’ total revenue with lead generation boost - 1-25 employees - Denmark - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/2030-builders-hubspot-starter-customer-platform-drives-one-third-of-the-startup-2030-builders-total-revenue) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### COPA-DATA Harmonizes Global Marketing and Sales Processes with HubSpot - Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/copa-data) -  ### Keatext boosts sales success through all-in-one integration and better access to insights - Software & Technology - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/keatext) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### How Functionly supercharged growth, and increased their site performance by 400% with HubSpot - Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/functionly) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd) -  ### Prowly's Journey with HubSpot Marketing and Sales Hub - Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/prowly) -  ### TurnK multiplies its leads by 30 by becoming a HubSpot solutions partner - Software & Technology - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/turnk) -  ### Startup 2030 Builders Generates 80% ROI and Revolutionizes Sales Outreach with HubSpot Starter Customer Platform - 1-25 employees - Denmark - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/2030-builders-generates-80-roi-and-revolutionizes-sales-outreach-with-hubspot-starter-customer-platform) -  ### HubSpot Starter Customer Platform Drives One-third of the Startup 2030 Builders’ total revenue with lead generation boost - 1-25 employees - Denmark - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/2030-builders-hubspot-starter-customer-platform-drives-one-third-of-the-startup-2030-builders-total-revenue) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### COPA-DATA Harmonizes Global Marketing and Sales Processes with HubSpot - Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/copa-data) -  ### Keatext boosts sales success through all-in-one integration and better access to insights - Software & Technology - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/keatext) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### How Functionly supercharged growth, and increased their site performance by 400% with HubSpot - Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/functionly) -  ### Connectd boosts ROAS by 98% and saves time - thanks to LinkedIn ads integration - Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd) -  ### Prowly's Journey with HubSpot Marketing and Sales Hub - Software & Technology - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/prowly) -  ### TurnK multiplies its leads by 30 by becoming a HubSpot solutions partner - Software & Technology - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/turnk) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - 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