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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Dennis K. Burke  # Dennis K. Burke Pivots to Inside Sales and Saves Sales Managers Five Hours a Week Energy & Utilities 25-200 employees  - 5 hours a week saved Use Cases - Boost Sales Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Content Hub](https://www.hubspot.com/products/content) ### Story Overview Dennis K. Burke’s (DKB) marketing team implemented HubSpot Marketing Hub Enterprise to get data insights to drive its content and HubSpot Sales Hub Professional to consolidate sales and marketing on the HubSpot CRM platform. ### About Company Dennis K. Burke (DKB) is a family-owned business in Taunton, Massachusetts that’s been delivering premium gasoline, diesel fuel, and lubricant products since 1961. Operating in eight states, it’s one of the largest diesel distributors in Massachusetts. ### __Growing a Family-Owned Oil and Gas Business__   When [Dennis K. Burke (DKB)](https://www.burkeoil.com/about) relaunched its website in 2010, it was time-consuming, expensive, and nerve-racking for Kelly Burke, Marketing Manager at DKB.  “I had to pay this web developer guy a zillion dollars a month, and then wait for him to get content up,” says Kelly. “It was a lot of money and aggravation.”  At the time, the marketing team couldn’t discern which types of content were driving leads and conversions. “I focused our content on the commercial and wholesale sides of our business because I figured those people were more likely to visit our website,” says Kelly. “But I had no data to back it up.”  While Kelly struggled with DKB’s marketing platform, the sales team had issues with its own platform.  “Our reps were bogged down in minutiae,” says Kelly. “They needed to know things like tank size and a number of sites, not order history and things like that. But their CRM was built for finance people, so our reps were drowning in irrelevant information.”  The overwhelming amount of detail and data also made the platform slow to load, which was a major inconvenience for the field sales team.  Even when they could get the CRM platform to load, the sales team struggled to get basic information out of it, such as deal status. Consequently, reps resorted to putting customer data into spreadsheets—and then sending those spreadsheets to Kelly to input into the CRM.  “It was a nightmare,” says Kelly. “I’d have to manually log all the data, which was time-consuming and not very fun.” __New Data Insights With Marketing Hub__  When Kelly was ready to rework the DKB website again, she didn’t want a repeat of the previous relaunch.  So she decided to work with a HubSpot Solutions Partner and implement HubSpot [Marketing Hub Enterprise](https://www.hubspot.com/products/marketing/enterprise).  To Kelly’s relief, the implementation process went quickly and smoothly. “It was easy peasy,” says Kelly. “It only took a couple of weeks instead of the months and months it took last time.” __Making updates and changes on the fly__ Kelly also found the user interface intuitive, allowing her to make most changes and updates without having to bring in an outside developer.  “We’re able to update content on the fly, change things, integrate blogs, and all that stuff without outside support,” says Kelly.  __Data insights to drive content creation__ With the move to Marketing Hub Enterprise, Kelly could build her marketing strategy on real data insights. She soon discovered that commercial and wholesale fuel were not the only product lines getting traction.  “When we looked at our analytics, we saw a lot of traffic and interest in the lubricant side of the business,” says Kelly. “We changed our strategy to create more content for that audience.” These data-driven shifts in strategy are generating more traffic and higher conversions. “We’re building out content that moves people down our funnel, which means our conversions are ticking up,” says Kelly.  __Consolidated social media inbox__ Marketing Hub Enterprise also consolidated social media channels into a single inbox, making it easy for Kelly to monitor, respond to questions, and join conversations.  She’s also using insights from the consolidated social media inbox to inform DKB’s content strategy. “I don’t have to log into six different social networks and hope I catch every response,” says Kelly. “I can just check one inbox to see what content people are engaging with.” __Qualifying Prospects With Sales Hub__  Given the marketing team’s positive experience with Marketing Hub Enterprise, DKB eventually decided to consolidate marketing and sales on the HubSpot CRM platform by implementing [Sales Hub Professional](https://www.hubspot.com/products/sales).  __High levels of sales rep adoption__ Given the sales team’s resistance to their existing CRM, Kelly was relieved to see them quickly adopt Sales Hub.  “Sales Hub is so intuitive to use, it didn’t take long for our reps to learn it,” says Kelly. “It’s a lot like using Google.” In particular, DKB’s on-the-road sales reps quickly saw the value in using Sales Hub as a central source of truth for deals and customers.  “They don’t like doing a bunch of paperwork when they’re out on the road because they’re busy driving around and talking to people,” says Kelly. “Once they saw they could just keep their notes in HubSpot, instead of putting them into spreadsheets or keeping them in their heads, they were sold.” __Growing the inside sales team__ Thanks to Sales Hub and Marketing Hub, DKB is growing its inside sales team.  “Our inside sales team is pre-qualifying our leads before reps ever have to get in a car and visit them,” says Kelly. “It saves everyone a lot of time.”  This shift from a field sales team to inside sales is not only more efficient, it became essential once COVID-19 arrived and made in-person sales calls more difficult.  “We went live with Sales Hub before everything shut down,” says Kelly. “Our teams were already accustomed  to using it, so pivoting to remote selling wasn’t a big deal.” __Consolidated insights for sales managers__ DKB’s sales managers are also big fans of Sales Hub because it helps them to manage the 12-member sales team more efficiently.  “They can see which reps are doing what and where,” says Kelly. “And they can take action proactively, instead of getting copied on an email chain three days later. They have their fingers on the pulse with the HubSpot dashboard, which frees up their time for other important tasks.”       ## __Pivoting to Inside Sales and Saving Five Hours a Week__ With the HubSpot CRM platform, DKB’s marketing team is generating more traffic and conversions than ever before.  In addition, the sales team was able to pivot to inside sales, mitigating the impact of COVID-19 on in-person sales visits.  Furthermore, sales managers estimate they’re saving five hours a week in reviewing sales rep activity and deals.  For Kelly, the biggest revelation has been just how easy a CRM platform can be to use.  “Having a consolidated marketing and sales platform you don’t need a Ph.D. to use is huge,” says Kelly. “You don’t need to know UX design. You don’t need to get certified in Google Analytics. You don’t need a major in marketing because HubSpot makes it all so easy.” Table of Contents Table of Contents - - [Growing a Family-Owned Oil and Gas Business](https://www.hubspot.com#growing-a-family-owned-oil-and-gas-business) - [Pivoting to Inside Sales and Saving Five Hours a Week](https://www.hubspot.com#pivoting-to-inside-sales-and-saving-five-hours-a-week)  > Having a consolidated marketing and sales platform you don’t need a Ph.D. to use is huge,” says Kelly. “You don’t need to know UX design. You don’t need to get certified in Google Analytics. You don’t need a major in marketing because HubSpot makes it all so easy. Kelly Burke Senior Marketing Manager [Dennis K. Burke](https://www.burkeoil.com/about) [](https://www.burkeoil.com/about)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Media Garcia closes 3X more deals with Commerce Hub - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) - 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25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) -  ### Media Garcia closes 3X more deals with Commerce Hub - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - 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United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/franchise-brokers-association) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) -  ### Media Garcia closes 3X more deals with Commerce Hub - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - 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25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### How FBA Boosted Lead Generation 216% by Powering Sales and Marketing with HubSpot's AI - 25-200 employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/franchise-brokers-association) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - 25-200 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - 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