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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - CancerIQ  # How HubSpot Helped CancerIQ Adapt and Scale its Business Healthcare 1-25 employees  Use Cases - Integrate Company Data - Sales and Marketing Alignment Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Service Hub](https://www.hubspot.com/products/service) - [Content Hub](https://www.hubspot.com/products/content) ### Story Overview Discover how CancerIQ used HubSpot to onboard new sales team members and empower them with the knowledge and tools they needed to drive new leads and sales — all in the middle of a global pandemic. ### About Company In the fight against cancer, genes and lifestyle markers are key. CancerIQ helps physicians identify patients at a high risk for cancer and efficiently navigate them to life-saving services. CancerIQ needed to scale its business quickly, but struggled to transfer critical knowledge from the founder to its sales team with separate sales and marketing systems. With Sales Hub Enterprise, CEO Feyi Olopade Ayodele was able to quickly onboard new sales team members and empower them with the knowledge and tools they needed to drive new leads and sales — all in the middle of a global pandemic. ### Challenges with Scaling and Transferring “Founder Knowledge” Inspired by her mother, a renowned oncologist, and armed with her background in management consulting, Feyi Olopade Ayodele built [CancerIQ](https://www.canceriq.com/) from the ground up. From the very beginning, she fostered an inclusive culture that celebrates diverse races, backgrounds, and skills in an industry dominated by white males. But even with a strong team behind her, scaling her business was challenging. For starters, CancerIQ’s sales and marketing processes were inefficient as each resided in a different system. Feyi explains: “We were using HubSpot as our marketing tool and Salesforce as our sales tool. So when a lead became a sales opportunity, we had to take all the information out of HubSpot and copy it into Salesforce. It was time-consuming and inefficient.” Also, Feyi struggled to get her unique “founder knowledge” out of her head and transfer it to her sales team. This kept her stuck in the sales process when she needed to shift focus to her role as CEO. Consequently, Feyi started to look for an all-in-one solution that could manage both sales and marketing. She wanted a solution that could scale as her company matured instead of implementing a new system every time her needs changed. At the same time, she wanted to do all this without the added expense of bringing in a CRM engineer to set everything up. After looking at different alternatives, Feyi decided to implement [Sales Hub Enterprise](https://www.hubspot.com/products/sales/enterprise). She chose this solution over Salesforce because it’s part of HubSpot’s CRM Platform. With this group of products and services, CancerIQ could grow without having to implement and manage a diverse stack of tools. To Feyi’s relief, she didn’t need to bring in a specialist to customize Sales Hub Enterprise to her needs. “We set up our sales process without having to hire a CRM engineer,” says Feyi. “We could set up new fields, permissions, sequences, and reports without adding to our overhead.” In addition, her sales team found the solution intuitive and easy to use. “Our team could jump in and get started right away,” says Feyi. “Sales Hub Enterprise is elegant and really user friendly.” With Sales Hub Enterprise in place, the future was looking bright for CancerIQ. But then the unimaginable happened: COVID-19 swept across the United States in March 2020. ### Sales Hub Enterprise Helps CancerIQ Grow Despite Unexpected Obstacles Spring is convention season in the United States — and CancerIQ relies on these live events to get in front of new audiences and develop new leads. However, conference organizers across the United States quickly moved to either cancel events or take them online as the novel coronavirus spread. Just as quickly, CancerIQ found itself without its primary source of leads. “My biggest fear was that we were going to lose a huge engine of growth for us,” says Feyi. “It was not looking good.” Health concerns also meant that smaller in-person meetings were also off-limits. Therefore, any new CancerIQ team members require remote hiring, onboarding, and training. In this new environment, how could Feyi continue with her plans to expand and grow CancerIQ? How would she find prospective customers and hire new team members? Fortunately, Sales Hub Enterprise has the features and tools CancerIQ needs to overcome these obstacles. Some of the most critical features to Feyi and her team during this time are: __Sequences and tasks tools__ [Sequences](https://knowledge.hubspot.com/sequences/create-and-edit-sequences) and [tasks tools](https://knowledge.hubspot.com/tasks/use-tasks) help the CancerIQ sales team organize their daily outreach by prioritizing accounts and contacts while also making the process more fun. “Having a long list of prospecting or nurturing tasks can be deflating,” says Feyi. “But HubSpot organizes and kind of gamified these tasks, which brings out the competitive nature of our team and helps drive performance.” __Playbooks__ The [sales playbooks tool](https://www.hubspot.com/products/sales/playbooks) in Sales Hub Enterprise arms the CancerIQ sales team with competitive battle cards, call scripts, positioning guides, and other resources to guide prospects through the buyer’s journey. “Playbooks are an easy way for me to take my unique “founder” knowledge and transfer it to my sales team,” says Feyi. __Single sign-on (SSO)__ Feyi needs control over who can access and modify data, especially as the company grows. With [SSO](https://www.hubspot.com/products/single-sign-on), the CancerIQ team only has to log into HubSpot once to have the appropriate security settings and controls across all applications. __Field-level permissions__ With field-level permissions, Feyi locks down specific database properties, ensuring that team members can only view and edit what they should to keep the database clean. __Reporting and dashboards__ Feyi uses the [Dashboard & Reporting Software add-on](https://www.hubspot.com/products/marketing/reporting-add-on) to measure performance and forecast sales activity. The software makes it easy to serve up actionable accounts and identify data-backed trends for decision making. “More and more of my sales team is working remotely, where they may be more easily distracted, says Feyi. “The HubSpot reporting tools make it easy for us to measure sales activity.” ### Growing Today and Into the Future With Sales Hub Enterprise in place, CancerIQ continues to grow, even with market uncertainties. “With Sales Hub Enterprise, we can adapt rapidly to changes the global pandemic brings,” says Feyi. “It keeps us nimble and helps us adapt our sales process as needed.” Feyi also continues to grow her salesforce to meet demand. “We’re still scaling our sales team during this crisis,” says Feyi. “If I didn’t have Sales Hub Enterprise, there’s no way I could onboard so many people remotely.” Today, CancerIQ is successfully adapting to the new normal, even though in-person conferences and meetings aren’t expected to resume anytime soon. "Sales Hub Enterprise made the transition from in-person to digital lead generation easy,” says Feyi. “When in-person presentations are canceled, we can adapt quickly.” In addition, Feyi feels positive about the future, knowing she has everything she needs with HubSpot as her company expands. “HubSpot is a company that continues to evolve and gets better all the time,” says Feyi. Table of Contents Table of Contents - [Challenges with Scaling and Transferring “Founder Knowledge”](https://www.hubspot.com#challenges-with-scaling-and-transferring-founder-knowledge) - [Sales Hub Enterprise Helps CancerIQ Grow Despite Unexpected Obstacles](https://www.hubspot.com#sales-hub-enterprise-helps-canceriq-grow-despite-unexpected-obstacles) - [Growing Today and Into the Future](https://www.hubspot.com#growing-today-and-into-the-future)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - Healthcare - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) - 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 ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - United States - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - Healthcare - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 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