Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - Close Search - [Log in](https://app.hubspot.com/login) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Cenareo  # Cenareo Uses HubSpot to Drive Growth and Alignment Software & Technology 25-200 employees  - 102% Increase in Database Size Since Implementing HubSpot - 71% YoY Increase in Revenue from October 2019 to October 2020 - 83% Increase In Emails Opened From a 104% Increase In Emails Sent. Use Cases - Sales and Marketing Alignment - Full CRM Products - [Sales Hub](https://www.hubspot.com/products/sales) - [Marketing Hub](https://www.hubspot.com/products/marketing) - [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise) - [Free Tools](https://www.hubspot.com/products/crm) - [Service Hub](https://www.hubspot.com/products/service) ### Story Overview Cenareo implemented Hubspot in May 2018—and since then, has been able to improve team alignment, develop more cohesive inbound marketing and sales strategies, and drive considerable revenue in the process. ### About Company Cenareo is a digital signage software company that empowers companies to create, manage, and share stories across an unlimited number of screens in real-time. ### Finding The Right Tools to Facilitate Growth [Cenareo](https://cenareo.com/) didn't have a CRM solution in the early days, but it knew if it wanted to achieve the kind of growth it was targeting, it would need the right tools in place. Cenareo's inspiration to explore a CRM option "was linked to our ambition to be a leader in Europe in 2022," says Stéphaine Bernat, Cenareo's VP of Marketing and Communication. To establish themselves as leaders in the digital signage industry, "we needed to have agile tools that can fit our business," continues Stéphaine. "We are targeting big companies. We are an enterprise solution, so it was key to be well equipped in terms of CRM." Stéphaine and the rest of Cenareo's leadership team were also looking for a way to bridge the gap between sales and marketing operations. "We needed to strengthen our sales and marketing teams and...have a perfect alignment between these two teams," says Stéphaine. "That's what the challenge in finding a CRM —to have a tool that allows us to align the two teams perfectly." The team at Cenareo considered a few different options, but after going through the sales process with another well-known CRM solution, they were immediately impressed with HubSpot. "The way the sales team conducted our demo of the HubSpot tool was excellent. It was a very personalized, custom demo," says Stéphaine. "That was not the case for the other solution." With that, Cenareo purchased [Marketing Hub Professional](https://www.hubspot.com/products/marketing), [Sales Hub Enterprise](https://www.hubspot.com/products/sales), and [Service Hub Professional](https://www.hubspot.com/products/service) in June 2018. Once Cenareo decided to move forward with HubSpot, Stéphaine was also impressed with the implementation process—and, more specifically, how easy HubSpot was to roll out across the Cenareo organization. "It was effortless and swift to use for everybody on the team," says Stéphaine. "All the workflows are so easy to use and to put in place. It's very, very simple." ### Using HubSpot to Empower And Align Cenareo's Sales and Marketing Teams As mentioned, Cenareo had big plans to establish itself as a leader in the market. But To drive the kind of market expansion Cenareo was targeting, Stéphaine knew the sales and marketing teams "need to be aligned on what the objective is and how we are going to do it," says Stéphaine. And that need for alignment only became more critical as Cenareo's sales and marketing teams grew. "We were three \[people] in the marketing and sales \[teams]...one year and a half \[ago]—and now we are 15," says Stéphaine. "So the switch is huge, and it's more and more important that we have perfect alignment between the teams." Stéphaine and her team found the key to that alignment was with Marketing Hub Professional and Sales Hub Enterprise. HubSpot gives both teams complete visibility into the inbound marketing strategy and the sales cycle, making it easier for both teams to work together, adjust approaches, and maximize conversions. The improved alignment is particularly apparent with the use of the HubSpot ABM tools, as Stephanie describes, “We use the ABM tools to classify our target account and see revenues associated. The setup was effortless. Everything is automated and saves us valuable time. The ABM tools show precise data on accounts in which sales and marketing work, including open deals, associated buying persona and missing decision-makers. For example, it helps us identify pain points on an account and prioritize our efforts to accelerate the deal. Thanks to HubSpot, clearly we have a much better alignment between sales and marketing." And thanks to the depth of Sales Hub's analytics and forecasting features, Cenareo's leadership can get a clear picture of each lead's status, how the sales team is performing, and how the managers can support reps hit quotas. "We are keen now to follow the inbound lead from marketing, but also all through the sales pipe—and that's very powerful for our business," says Stéphaine. ### Continuing To Grow With HubSpot HubSpot has been an integral part of driving growth for both marketing and sales for Cenareo. In the past year alone, HubSpot has helped Cenareo increase new contacts per month by 68 percent and sales revenue by a whopping 71 percent—and that trend will continue as the company continues to grow. One area Stéphaine plans to further leverage HubSpot's features is with the company's corporate newsletter. Currently, Cenareo sends one newsletter to all three customer demographics—prospects, clients, and partners. "We put generic information about Cenareo in our newsletters, such as new clients, new blog articles, or PR features," says Stéphaine. Moving forward, Stéphaine plans to use HubSpot to segment audiences and create more targeted, relevant content to drive better results (and more leads) from the newsletter. "What I want to do is have a newsletter dedicated to prospects, clients, and partners—with content specifically for that target market. HubSpot will help with that," says Stéphaine. Stéphaine and the rest of the Cenareo leadership team plan to continue to use HubSpot as a way to drive further cross-departmental alignment as they grow. "HubSpot is great when you want to manage your sales team, your sales pipe, your support team, or your marketing team and align all of them to business goals," says Stéphaine. Cenareo also has plans to continue to grow the sales and marketing team—and the fact that the transition from three to 15 was so seamless is "a good sign that HubSpot can be our partner even if we are a big, big team," says Stéphaine. "It's the perfect platform." Table of Contents Table of Contents - [Finding The Right Tools to Facilitate Growth](https://www.hubspot.com#finding-the-right-tools-to-facilitate-growth) - [Using HubSpot to Empower And Align Cenareo's Sales and Marketing Teams](https://www.hubspot.com#using-hubspot-to-empower-and-align-cenareos-sales-and-marketing-teams) - [Continuing To Grow With HubSpot](https://www.hubspot.com#continuing-to-grow-with-hubspot)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Storykit drives more leads and saves 50% reporting time with HubSpot’s LinkedIn integration - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/storykit) -  ### TimeLog Builds Cross-team Alignment With HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/timelog) -  ### How PrestaShop grew its revenue by 35% - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/prestashop-0) -  ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 25-200 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/growth-tribe) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) - 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Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/storykit) -  ### TimeLog Builds Cross-team Alignment With HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/timelog) -  ### How PrestaShop grew its revenue by 35% - Software & Technology - 25-200 employees - France * * * [Read more](https://www.hubspot.com/case-studies/prestashop-0) -  ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 25-200 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/growth-tribe) -  ### A journey towards operational simplicity and marketing, sales, and customer service efficiency with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/smartpricing) -  ### Le Wagon Provides More Targeted Content to Customers Using HubSpot's CAPI Integration - Software & Technology - 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France * * * [Read more](https://www.hubspot.com/case-studies/le-wagon) -  ### How Tracksuit have automated and scaled operations on their journey to global growth. - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/tracksuit-0) -  ### Agicap Saves 750 Hours a Week and Increases Deal Velocity by 20% with Breeze - Software & Technology - France - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/agicap-1) -  ### Booxi aligns teams across three continents and saves $100k/year with HubSpot - Software & Technology - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/booxi) -  ### Telavox grows New Direct Sales by 150% with HubSpot - Software & Technology - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/telavox) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - 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