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- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
Marketing automation software
[Free and premium plans](https://www.hubspot.com/products/marketing)
- ### Sales Hub
Sales software
[Free and premium plans](https://www.hubspot.com/products/sales)
- ### Service Hub
Customer service software
[Free and premium plans](https://www.hubspot.com/products/service)
- ### Content Hub
Content marketing software
[Free and premium plans](https://www.hubspot.com/products/content)
- ### Data Hub
Data management software
[Free and premium plans](https://www.hubspot.com/products/data)
- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter)
- ### Breeze
AI agents and features that power the entire platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
- ### HubSpot Marketplace
Connect your favorite apps to HubSpot
[See all integrations](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- By Team Size
- Why HubSpot?
- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__Breeze__
\
AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- About About
- [About Us](https://www.hubspot.com/our-story)
- [Careers](https://www.hubspot.com/careers)
- [Contact Us](https://www.hubspot.com/company/contact)
- [Investor Relations](https://ir.hubspot.com/)
- [Management Team](https://www.hubspot.com/company/management)
[Start free or get a demo](https://www.hubspot.com/products/get-started)
[Log in](https://app.hubspot.com/login)
- English Select a language
- [日本語](#)
- [Deutsch](#)
- [English](#)
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- High Contrast
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- [Contact Sales](https://offers.hubspot.com/contact-sales)
- [Case Studies Overview](https://www.hubspot.com/case-studies)
- [Directory](https://www.hubspot.com/case-studies/directory)
- Colt

# Colt Nets 25% More Marketing Leads in 2 Years with HubSpot
Professional Services
200-1,000 employees

- 25%
increase in leads
- 70%
increase in website traffic
- 1
FTE-month off lead assignment process
Use Cases
- Increase Leads
Products
- [Sales Hub](https://www.hubspot.com/products/sales)
- [Marketing Hub](https://www.hubspot.com/products/marketing)
### Story Overview
Since implementing HubSpot, Colt has increased their marketing leads by 25% and increased their website traffic by 70% in just two years.
### About Company
Colt aims to be the leader in enabling customers’ digital transformation through agile and on-demand, high bandwidth solutions. The Colt IQ Network connects 900+ data centres across Europe, Asia and North America’s largest business hubs, with over 27,500+ on net buildings and growing. Colt has built its reputation on putting customers first. Customers include data-intensive organisations spanning over 212 cities in more than 30 countries.
### In Search of a Flexible All-in-One Platform Fit for a Large Organization
[Colt](https://www.colt.net/) is continuously looking to improve, so when they started searching for a new marketing automation platform in 2014, they wanted to make sure they got the right fit for an agile business. Before HubSpot, Colt used a system which was costly and challenging to maintain. Colt Senior Manager, Sales Enablement, David Bass says, “We realised there were better alternatives out there for Colt’s needs, so we began evaluating different tools.”
Because of Colt’s size, they initially started looking at larger platforms, but David says, “We found that the supposed benefits weren't justified by the ongoing costs of development, management and purchase of the platform. Plus, it would have taken a long time to build, which would have caused a lot of internal disruption.”
Instead, Colt wanted an intuitive platform that would not only support their marketing and sales needs as a large organisation but would also be easy to set up, use and adapt. So, the company evaluated HubSpot and signed up in 2014. David says, “What I really love about HubSpot is that it’s cutting edge, intuitive and flexible — a modern-day platform.”
### Targeted Content and Global Consistency Across Marketing
To support the scale of their operations, Colt uses HubSpot’s Marketing Hub Enterprise and Sales Hub Professional products — they even boast 45 [Sales Hub](https://www.hubspot.com/products/sales) Professional users.
Even with the size and complexity of the company, Colt found HubSpot easy to set up and fully integrate into their website and across their suite of tools. David says, “We’ve connected HubSpot with lots of tools we use. Setting up [integrations](https://www.hubspot.com/integrations) is really straightforward. We just share some information across fields and in a few steps we’re good to go.”
More recently, Colt integrated HubSpot with its sales CRM (customer relationship management) platform via a webhook. This has already saved the company a lot of time. Within six months of setting up the integration, Colt shaved one man-month off their lead assignment process. “It’s significantly reduced the time it takes to get a lead to the right salesperson,” says David.
Colt primarily uses HubSpot for global lead generation. Because they are a large company with lots of customers who speak different languages, Colt’s marketing team use HubSpot to create multiple instances of [forms](https://www.hubspot.com/products/marketing/forms) in different languages across the website. Then, when a lead fills out a form, the data gets captured in HubSpot.
Colt also uses HubSpot to segment their 100k+ customers and prospects, based on who they are and what they do. Then, armed with HubSpot’s targeting capabilities, Colt’s marketing team sends relevant emails to specific groups of customers. David says, “We target customers with various upsell and cross-sell offers, based on their product profile, who they are, their language, etc.”
HubSpot’s all-in-one-platform also helps create consistency across how Colt’s global marketing team operates. For example, Colt’s digital marketing team create content templates in their central UK office, then they ensure the same style is adopted in Asia, the US, and Europe. David says, “I think it's fabulous having a single system that keeps the marketing team operating in a consistent way. Consistency is particularly important when we're speaking to some of the big global companies we work with.” David adds, “Since migrating different countries to HubSpot everything is working far more effectively and cohesively.”
David is also delighted with the level of support Colt receives from their dedicated Customer Success Manager. He says, “The technical support is brilliant, especially when the marketing team has a particularly complicated problem to solve. Our Customer Success Manager typically suggests a range of alternative approaches to help us solve whatever problem we have.”
### An Intuitive, Flexible Platform Fit for Rapid Growth and Expansion
Colt has seen tremendous results with HubSpot. In just two years they generated 25% more marketing leads and 70% more website traffic. The company also shaved one man-month off their lead assignment process in less than six months.
For example, with HubSpot, David has been able to quickly create workflows, restructure how the database is stored, match up data and remove any unnecessary data with ease. So, David can keep Colt’s database clean to fully support the marketing team.
Flexibility is also key. David says, “HubSpot is the right fit for us because it's so intuitive and flexible and it can expand to fit our needs, which is the most important thing for us. For example, we have an unlimited number of users to work with.”
David finishes up by saying, “No matter how Colt evolves in its systems and the types of customers we serve, there will always be a range of HubSpot solutions, and we can pick the one that serves us best. That's what gives me total confidence in continuing to use HubSpot as a platform as we continue to grow.”
Table of Contents Table of Contents
- [In Search of a Flexible All-in-One Platform Fit for a Large Organization](https://www.hubspot.com#in-search-of-a-flexible-all-in-one-platform-fit-for-a-large-organization)
- [Targeted Content and Global Consistency Across Marketing](https://www.hubspot.com#targeted-content-and-global-consistency-across-marketing)
- [An Intuitive, Flexible Platform Fit for Rapid Growth and Expansion](https://www.hubspot.com#an-intuitive-flexible-platform-fit-for-rapid-growth-and-expansion)
> HubSpot is the right fit for us because it's so intuitive and flexible and it can expand to fit our needs, which is the most important thing for us. For example, we have an unlimited number of users to work with.
David Bass
Senior Manager, Sales Enablement

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
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### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel
- 200-1,000 employees
- United Kingdom
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel)
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### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub
- 200-1,000 employees
- United Kingdom
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/sunsail-and-the-moorings)
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### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth
- 200-1,000 employees
- United Kingdom
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub)
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### npower Business Solutions saves £50,000 per year with HubSpot
- 200-1,000 employees
- United Kingdom
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/npower-business-solutions)
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### The Royal Mint increases NPS by 10 points with HubSpot
- 200-1,000 employees
- United Kingdom
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/the-royal-mint)
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### Allica Bank scales from start-up to £1bn+ in lending with HubSpot CRM
- 200-1,000 employees
- United Kingdom
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/allica-bank)
- 
### Better.co.uk achieves a 50% increase in meaningful customer conversations through HubSpot
- 200-1,000 employees
- United Kingdom
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/trussle)
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