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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - The Royal Mint  # The Royal Mint increases NPS by 10 points with HubSpot Consumer Goods 200-1,000 employees  - +10 NPS increase from 61 to 71 - 50% faster time to convert Use Cases - Boost Sales - Improve NPS - Full CRM Products - [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise) - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Service Hub](https://www.hubspot.com/products/service) - [Data Hub](https://www.hubspot.com/products/operations) ### Story Overview The Royal Mint was previously using an ERP to track leads and customer interactions. The business switched to HubSpot CRM to gain a unified view of all customer interactions. Its NPS has increased and sales cycles are able to happen more efficiently. ### About Company The Royal Mint is the world's leading export mint, making original coins and collections to celebrate special moments, with a history going back over 1,100 years. The Royal Mint has been making coins for over a thousand years. Today, they are the world’s leading export mint, making original coins and collections to celebrate special moments. As The Royal Mint diversifies in new markets and new businesses, in the UK and overseas, it needs strong communication pathways between its sales, marketing, and customer service teams to create a customer-first purchasing experience. HubSpot allowed the business to unify its communications onto a single platform, improve its NPS, and become more efficient. ### Offering the best customer experience possible As the Head of Customer Service and Consumer Sales at The Royal Mint, Karina Voisey is all about creating the best customer experience possible. “In my role, success looks like many happy customers,” she says.  The Royal Mint was using an ERP to manage CRM, with multiple tools layered on top of it, including a marketing tool and several spreadsheets to deliver campaigns to the sales teams, who then had to manually pull data into the ERP.   “We needed a single, clear view of the customer across the ecosystem, which is important for a consumer business such as ours,” Karina says. “The capability to  track deals and monitor pipelines ensures the operation is entirely customer-focused, rather than just being transactional.” ### Ensuring consistent customer communication The system as it stood made it harder for the business to ensure consistency across channels.  “Previously, we were unable to see every interaction with a customer in one place, which made it difficult for our customer services team to have a full understanding  of a customer’s experience with us, ” Karina explains. “Customers are at the heart of everything we do at The Royal Mint. We needed a solution that guaranteed we were responding to leads in an efficient way and offering the best service for our customers.” ### Cross-team visibility The business needed a central source of truth, so that the marketing, sales, and customer service could easily communicate. Up until that point, “Interactions between the support and sales teams were heavily dependent on somebody manually inputting a note in the system to say they’d had a conversation with that customer,” Karina says.  ### An intuitive and dynamic CRM By implementing HubSpot, The Royal Mint has been able to consolidate sales, marketing, and customer service onto a single unified platform.  “HubSpot gives us everything that we need from a CRM tool,” Karina says. “Overwhelmingly, the feedback we have received  from the teams using HubSpot has been that it’s intuitive and has improved their day-to-day workload and efficiency.” The Royal Mint worked with its partner agency [Attacat](https://www.attacat.co.uk/) to set up and implement HubSpot. Together, The Royal Mint, HubSpot and Attacat worked to optimize processes and improve collaboration between the sales, marketing, and customer service teams. ### Unified communications With HubSpot, stakeholders across all of the relevant teams can see prior customer communication, what marketing collateral they’ve received, and anything else they need to know.  “With this overview, we can support our customers in a more cohesive and consistent way, ensuring they have the best experience,” Karina says.  ### Improvements across teams In addition to improving cross-team collaboration and visibility, HubSpot has also made things more efficient for each individual unit.  HubSpot allows the customer service team to have real-time interactions with customers in the customer’s channel of choice. They can route queries to the most qualified agent and instantly access recent interaction information.  For sales, HubSpot’s automation saves time and increases cross-selling opportunities. The visibility they now have into marketing activities and communications also creates opportunities for richer conversations with customers. “With our customer-focused business model, this is a really important win for us,” Karina says.  ### International growth The Royal Mint has big plans for international growth. HubSpot allows it to track customer behavior across different regions much more effectively than it could in the past, paving the way for its future expansion plans.  “It’s giving us far more meaningful information that we can use to strategize around our marketing activity and frequency,” Karina says. “It’s also helping us service international customers better.” ### More efficient The CRM has made the company more efficient, says Karina. “And we’re still improving,” she adds. “As the CRM becomes embedded across all teams, we’ll become even more efficient. We’re always striving to improve the customer experience.”  The Royal Mint’s NPS has increased by +10 points, to 71. “When we see a surge in customer contact, we can go to the dashboard and see the reason for that contact,” Karina says. “It makes us far more proactive as an organization when it comes to supporting customers.” HubSpot’s knowledge articles and playbooks also helped their CS agents: first-contact resolution has increased from the low sixties to 86% average, ensuring the customer experience is smooth. ### 50% faster time to convert Time to sale has been reduced by 50% on the teams that have implemented HubSpot. “We’ve rolled out HubSpot progressively to various sales teams. For the earlier adopter teams, time to convert has been reduced by at least 50%,” Karina says. “This means our customers are able to purchase products more quickly.” Perhaps most importantly, HubSpot has improved employee engagement across teams. “HubSpot supports our employees and allows them to do their jobs more efficiently. In turn, this allows us to deliver a better customer experience,” Karina says.  Table of Contents Table of Contents - [Offering the best customer experience possible](https://www.hubspot.com#offering-the-best-customer-experience-possible) - [Ensuring consistent customer communication](https://www.hubspot.com#ensuring-consistent-customer-communication) - [Cross-team visibility](https://www.hubspot.com#cross-team-visibility) - [An intuitive and dynamic CRM](https://www.hubspot.com#an-intuitive-and-dynamic-crm) - [Unified communications](https://www.hubspot.com#unified-communications) - [Improvements across teams](https://www.hubspot.com#improvements-across-teams) - [International growth](https://www.hubspot.com#international-growth) - [More efficient](https://www.hubspot.com#more-efficient) - [50% faster time to convert](https://www.hubspot.com#50-faster-time-to-convert) > HubSpot provides us with a platform that best benefits our staff and our customers. Overwhelmingly, the feedback from our teams using HubSpot is that it’s intuitive and has improved their day-to-day workload and efficiency. Karina Voisey Head of Customer Service and Consumer Sales The Royal Mint  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Better.co.uk achieves a 50% increase in meaningful customer conversations through HubSpot - 200-1,000 employees - United Kingdom - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/trussle) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt) -  ### Liquidity Services Cuts Costs 50% by Consolidating on HubSpot - 200-1,000 employees - The Full CRM Platform - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/liquidity-services) -  ### YuLife reinvents insurance, rapidly scaling from startup to global Insurtech with HubSpot - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/yulife) -  ### A Tailored Customer Journey is the Ticket to Growth for Exodus Adventure Travel - 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200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel) -  ### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/sunsail-and-the-moorings) -  ### Telavox grows New Direct Sales by 150% with HubSpot - 200-1,000 employees - The Full CRM Platform - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/telavox) -  ### Driving 55% more form submissions with HubSpot’s LinkedIn integration - 200-1,000 employees - The Full CRM Platform - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/autostore) -  ### Pleo consolidates 4+ tools with HubSpot, saving $350,000 per year - 200-1,000 employees - The Full CRM Platform - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/pleo) -  ### Scaling Insightfully with Sales Hub: The Knowledge Academy’s Journey to 192% Sales Growth - 200-1,000 employees - United Kingdom - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/knowledge-academy-sales-hub) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) Free Meeting Scheduler App - [Agent Hub](https://www.hubspot.com/products/artificial-intelligence) Agent Hub - [Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking) Email Tracking Software - [AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer) AI Content Writer - [AI Website Generator](https://www.hubspot.com/products/cms/ai-website-generator) AI Website Generator - [Email Marketing Software](https://www.hubspot.com/products/marketing/email) Email Marketing Software - 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