4.2x increase in organic traffic
40x increase in blog subscribers
126% increase in onsite conversions
Epec Engineered Technologies knew that they were generating traffic for their website, but needed a more efficient way to convert those visitors into leads that they could nurture and hand off to their sales team. Though they had spent three years with a leading marketing automation competitor,
Growing tired of these inefficiencies,
It was the all-in-one appeal of HubSpot that attracted
“We saw HubSpot as a way to incorporate everything we were doing to make our lives easier.”
Beyond that, Keith and his team cited that HubSpot allowed them to:
Using data from HubSpot, they created a comprehensive action plan with their Customer Success Manager, Nora Edmonds to increase their blog subscribers. From there, they devised a strategy to get those new visitors into their database, redesigning their subscription call-to-action buttons, creating new forms, and tagging and sorting content by category. These changes sparked massive growth, resulting in an increase in subscribers from 50 in January 2016 to over 2,000 to-date.
“By this time next year, we’ll have close to 10,000 blog subscribers, easily.”
This starts with having all of
Keith describes one of his favorites processes:
“Our website conversion
This feature helps
Through their blog and content offers,
Beyond lead generation and nurturing, Keith also noted HubSpot’s impact on improving the overall relationship between
“Our outside Sales Team is on the road every day, making it challenging to be monitoring the CRM consistently. With the HubSpot mobile app, they can make phone calls to prospects in the locale they’re in, improving their overall productivity and being able to connect on the fly.”
As for those in the office, Keith explains:
“HubSpot’s CRM allowed us to stray away from our more traditional prospecting methods like cold calling and emailing cold sourced contact lists. We’re not doing that anymore. We’re bringing in more inbound leads so our sales team doesn’t have to look for it themselves.”
These inbound leads not only help save Epec’s Sales team
Overall, Keith envisions a bright future for
Within the coming months, he plans to move
“HubSpot’s Content Optimization System will make it easier to maintain and link all the call-to-actions for published pages outside of the blog. To be able to do that across our whole site will be huge for us.”
Being able to unify CTAs outside of just the blog will help Epec further analyze viewer actions across their entire website. This data will better inform marketing decisions and pinpoint exactly where the team should ramp up their content creation efforts, and decide which topics really resonate with their readers.
With those future plans in the works,
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