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[Free HubSpot CRM](https://www.hubspot.com/products/crm?error=error_code) [Overview of all products](https://www.hubspot.com/products/get-started?error=error_code) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?error=error_code) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?error=error_code) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?error=error_code) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?error=error_code) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?error=error_code) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?error=error_code) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?error=error_code) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?error=error_code) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?error=error_code) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?error=error_code) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?error=error_code) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?error=error_code) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?error=error_code) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?error=error_code) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?error=error_code) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?error=error_code) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?error=error_code) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?error=error_code) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?error=error_code) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?error=error_code) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?error=error_code) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?error=error_code) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?error=error_code) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?error=error_code) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?error=error_code) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?error=error_code) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?error=error_code) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?error=error_code) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?error=error_code) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?error=error_code) - [Pricing](https://www.hubspot.com/pricing/marketing?error=error_code) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?error=error_code) - [What's New in HubSpot](https://www.hubspot.com/new?error=error_code) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?error=error_code) - [Sustainability](https://www.hubspot.com/sustainability?error=error_code) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?error=error_code) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?error=error_code) - [Technology Partner Program](https://www.hubspot.com/partners/app?error=error_code) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?error=error_code) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?error=error_code) - [Startup Partner Program](https://www.hubspot.com/startups/partners?error=error_code) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?error=error_code) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?error=error_code) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?error=error_code) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?error=error_code) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?error=error_code) - [Migration](https://www.hubspot.com/services/professional/migrations?error=error_code) - [Premium Support](https://www.hubspot.com/services/premium-support?error=error_code) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?error=error_code) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?error=error_code) - [__Overview of all products__](https://www.hubspot.com/products/get-started?error=error_code) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?error=error_code) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?error=error_code) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?error=error_code) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?error=error_code) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data?error=error_code) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue?error=error_code) - 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## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?error=error_code) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?error=error_code) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?error=error_code) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?error=error_code) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?error=error_code) - [Manage content](https://www.hubspot.com/use-case/manage-content?error=error_code) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?error=error_code) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?error=error_code) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?error=error_code) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?error=error_code) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?error=error_code) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?error=error_code) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?error=error_code) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?error=error_code) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?error=error_code) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?error=error_code) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?error=error_code) - [Pricing](https://www.hubspot.com/pricing/marketing?error=error_code) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?error=error_code) - [What's New in HubSpot](https://www.hubspot.com/new?error=error_code) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?error=error_code) - [Sustainability](https://www.hubspot.com/sustainability?error=error_code) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?error=error_code) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?error=error_code) - [Technology Partner Program](https://www.hubspot.com/partners/app?error=error_code) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?error=error_code) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?error=error_code) - [Startup Partner Program](https://www.hubspot.com/startups/partners?error=error_code) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?error=error_code) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?error=error_code) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?error=error_code) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?error=error_code) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?error=error_code) - [Migration](https://www.hubspot.com/services/professional/migrations?error=error_code) - [Premium Support](https://www.hubspot.com/services/premium-support?error=error_code) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?error=error_code) - About About - [About Us](https://www.hubspot.com/our-story?error=error_code) - [Careers](https://www.hubspot.com/careers?error=error_code) - [Contact Us](https://www.hubspot.com/company/contact?error=error_code) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?error=error_code) [Start free or get a demo](https://www.hubspot.com/products/get-started?error=error_code) [Log in](https://app.hubspot.com/login?error=error_code) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?error=error_code) - [Case Studies Overview](https://www.hubspot.com/case-studies?error=error_code) - [Directory](https://www.hubspot.com/case-studies/directory?error=error_code) - Gold's Gym So Cal  # Better Member Experiences, Record Sales: How Gold’s Gym SoCal Grows with HubSpot Sports & Fitness 1,000+ employees  Use Cases - Sales and Marketing Alignment - Generate Leads - Close Deals Products - [Marketing Hub](https://www.hubspot.com/products/marketing?error=error_code) - [Sales Hub](https://www.hubspot.com/products/sales?error=error_code) ### Story Overview Gold’s Gym SoCal transformed its sales and marketing strategy by unifying systems with HubSpot’s Sales and Marketing Hubs, replacing outdated tactics with a seamless, digital-first approach. The new platform empowered reps with clean, actionable data, automated workflows, and shared dashboards—driving stronger collaboration and faster follow-up. As a result, the company doubled lead volume, accelerated close rates, and achieved its best six months of sales in history. ### About Company Gold’s Gym SoCal is the largest Gold’s Gym franchise group in North America, operating 23 locations across Southern California. Founded in 1988 by brothers Angel and Willy Banos, the group has evolved from its roots in North Hollywood into a regional fitness leader known for innovation, digital transformation, and community engagement. [](https://www.hubspot.com) __Rewriting the Fitness Playbook__ The fitness industry has undergone a dramatic transformation over the last decade. Once driven by foot traffic and old-school sales tactics like street marketing, fitness brands now face rising expectations from digitally savvy members who want instant access, personalized experiences, and seamless communication—before they ever step foot in a gym. Consumers today expect convenience. They research online, expect tailored outreach, and judge a brand’s value not just by the equipment on the floor—but by how easy it is to sign up, stay engaged, and feel supported. For gym operators, this has flipped the script. It’s no longer enough to wait for walk-ins or rely on grit and elbow grease from a sales team pounding the pavement. [Gold’s Gym SoCal](https://www.goldsgym.com/markets/socal/?error=error_code) recognized this shift early—and leaned in. A long-standing leader in fitness with roots tracing back to the legendary Venice Beach gym of the 1960s, Gold’s Gym SoCal now operates 23 clubs and represents the brand’s largest group in North America. But to grow at scale—and deliver the kind of easy, fast, and connected experience modern members expect—they had to reimagine their systems and strategy. [](https://www.hubspot.com) __The Challenge__ __Disconnected Systems, Fractured Experience__ When Brian Morris joined Gold’s Gym SoCal as VP of Sales in 2015, he had one clear mission: sell more memberships. But it quickly became clear that selling more meant marketing better. At the time, the team relied on outdated tactics: door hangers, direct mail, and a lone Facebook page. Lead volume was low. There was no marketing engine. And the CRM didn’t talk to the marketing tools. “We had 12 clubs and 750 leads,” Brian recalls. “There was no structure, no automation, no digital momentum.” That changed with the adoption of HubSpot’s Marketing Hub. Overnight, leads jumped from 750 to 4,000—but the excitement didn’t last. The CRM (first Club OS, then GymSales) struggled to integrate reliably with HubSpot. “It worked great—until it didn’t. Leads fell through the cracks, sometimes delayed by weeks. Suddenly, I was playing IT guy instead of focusing on strategy.” Without a single source of truth, reps lost trust in the system. Sales slowed. And opportunities were missed. __From Frustration to Full Integration__ While attending INBOUND with his marketing director, Brian explored HubSpot’s Sales Hub more seriously for the first time. At first, he was skeptical—worried that it wouldn’t be customizable for the fitness industry. But after a chance conversation with a fellow fitness operator who had successfully implemented it, he saw the potential. “I had to see it for myself,” Brian says. “So we flew to Chicago, spent three hours with their sales team, and asked the tough questions. What we heard was overwhelmingly positive. The reps loved it. The systems worked. We left that meeting with a clear path forward.” That buy-in, both from frontline reps and leadership, made all the difference. When they returned to SoCal, they brought together sales managers, marketers, general managers—even accounting—to co-create the new system. “Everybody had a voice,” Brian says. “The sales team shaped the messaging cadences. The GMs helped define lead flows. We made it ours—and that’s why adoption took off.” [](https://www.hubspot.com) __The Solution__ __Easy to Use, Fast to Act, Unified to Scale__ With Sales Hub fully integrated alongside Marketing Hub, Gold’s Gym SoCal built a truly unified platform that gave their teams the speed and clarity they needed to thrive. - __Easy onboarding and rep adoption:__ “Our team actually enjoys using the platform,” Brian says. “They helped build it. And now they can see their impact in real time.” - __Fast follow-up with centralized data__: No more toggling between systems or chasing lost leads. Reps now receive clean, actionable data immediately, with automated workflows tailored by persona and source. - __Unified dashboards to drive insight__: Sales and marketing work from the same dashboards, with visibility into lead source, conversion rates, and club performance. “The dashboards are my best friends,” Brian says. “We can spot issues fast—and solve them faster.” - __Automation that feels human__:  From abandoned cart workflows to referral flows, the team co-designed communication that feels personal, not robotic. “We don’t want just speed—we want personality,” says Brian. [](https://www.hubspot.com) __The Transformation__ __Best Six Months of Sales—Ever__ Since implementing Sales Hub and unifying their marketing and sales systems: - Lead volume has more than doubled - Reps are closing faster with fewer drop-offs Internal collaboration has never been stronger - And the last six months have been the best sales run in company history Equally powerful is the cultural shift across the company. Sales and marketing no longer operate in silos—they move as one team, with shared goals, shared data, and shared wins. “Our people are growing with the business,” says Brian. “And the systems we’ve built are helping them do it. We’ve gone from 12 clubs to 23—and we’re just getting started.” [](https://www.hubspot.com) __Looking Ahead__ __AI, Agility, and Ambition__ As Gold’s Gym SoCal looks toward the future, Brian is focused on keeping momentum high—and exploring new ways to use AI to support his team without replacing the human touch. “Before, AI was just buzzword. Now, it’s about action,” he says. “We’re looking at how we can plug AI into our process in a smart, human-centered way that helps our reps close more and grow faster.” Table of Contents Table of Contents  > Since bringing on Sales Hub, we’ve had our best six months of sales ever. It’s easy to use, fast to act, and the fact that everything is unified—that’s been a game changer. Brian Morris SVP of Marketing and Sales [Gold’s Gym SoCal](https://www.goldsgym.com/markets/socal/?error=error_code) [](https://www.goldsgym.com/markets/socal/?error=error_code)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?error=error_code) ##### Related Case Studies -  ### How Crunch Fitness Scales Human-Centered Marketing to Fuel Member Growth with Marketing Hub - Sports & Fitness - 1,000+ employees - United States * * * [Read more](https://www.hubspot.com/case-studies/crunch-fitness?error=error_code) -  ### WeightWatchers Completely Revamped their Enterprise Sales Process with HubSpot - 1,000+ employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/weightwatchers?error=error_code) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder?error=error_code) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant?error=error_code) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus?error=error_code) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent?error=error_code) -  ### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent - Sports & Fitness - 1,000+ employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/synergym-customer-agent?error=error_code) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm?error=error_code) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent?error=error_code) -  ### How Alacrity Solutions’ Housing Team Reaches Thousands of Adjusters in Minutes When Catastrophe Strikes with Sales Hub - 1,000+ employees - United States - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/alacrity-solutions?error=error_code) -  ### How Crunch Fitness Scales Human-Centered Marketing to Fuel Member Growth with Marketing Hub - Sports & Fitness - 1,000+ employees - United States * * * [Read more](https://www.hubspot.com/case-studies/crunch-fitness?error=error_code) -  ### WeightWatchers Completely Revamped their Enterprise Sales Process with HubSpot - 1,000+ employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/weightwatchers?error=error_code) -  ### How a Two-Person Wealth Firm Saves $70K+ a Year and Makes Every Client Feel Seen with HubSpot Agent Builder - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/concierge-wealth-management-agent-builder?error=error_code) -  ### How Octagos Built a Precision Marketing Engine That Keeps Pace With It's Life-Saving Platform - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/octagos-breeze-assistant?error=error_code) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/eventus?error=error_code) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - United States - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent?error=error_code) -  ### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent - 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