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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
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- ## Marketing
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Create campaigns with automation and AI.
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Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
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- ## Artificial Intelligence
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Scale customer service with an AI customer agent.
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Identify and engage high-value leads with an AI prospecting agent.
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Get instant answers about your customers with an AI data agent.
## By Team Size
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HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
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- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
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- [HubSpot Blogs](https://blog.hubspot.com/)
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- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__Breeze__
\
AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
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- The B2B Marketing Lab

# Huble Digital Makes Incredible Inroads with Inbound
Marketing & Advertising
200-1,000 employees

- 59%
of leads are inbound
- 92%
of clients on retainers
- 50+
clients using HubSpot
Use Cases
- Increase Leads
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing)
- [Content Hub](https://www.hubspot.com/products/content)
- [Sales Hub](https://www.hubspot.com/products/sales)
### Story Overview
Over 90% of Huble Digital business is now retainer-based, 59% of its own leads come through inbound, and it has been a HubSpot Platinum Partner since February 2016.
### About Company
Huble Digital is an inbound marketing consultancy that creates informative and valuable content to drive digital marketing campaigns and to generate sales leads.
### Using Inbound to Meet the Challenges of a Changing Marketplace
PR and marketing expert Bob Dearsley established the ITPR Group in 1990, but after 20 years in the business, he realised that both his clients and their customers were changing. They were increasingly based online and growing weary of outbound methods such as cold calling, which were showing ever-declining results.
“From 2010 onwards, we had been drawn more into the inbound aspects of public relations. Sitting still and dying wasn’t an option; we needed to embrace digital technologies and futureproof the business,” recalls Bob. “I wanted to move the agency to become a digital marketing agency rather than a pure PR agency, so I set up [The B2B Marketing Lab](https://www.b2bmarketinglab.co.uk/).”
Bob wanted to go all-in with the inbound marketing methodology and was using a collection of online tools, including dotmailer, Google Analytics and Hootsuite, to help him achieve his goals. The company had also tried to develop software that would allow it to both manage their clients’ websites and measure the effectiveness of their marketing activities. However, it soon discovered that it would need a more integrated and powerful solution if it was to achieve the kind of results it needed.
“I had been talking to Pardot, Eloqua and Marketo, but when a client introduced me to HubSpot, it was one of those ‘aha!’ moments. The HubSpot software was an all-in-one platform that already did everything that we were trying to do.”
After meeting with the HubSpot team, Bob was sure that the HubSpot Marketing Platform was the way forward, for both his company and its clients. He signed up the [HubSpot Partner Program](https://www.hubspot.com/partners) in April 2012, and since then, he says, he has become an evangelist for inbound. Bob has spoken at HubSpot events during panel discussions, whilst the organisation's Managing Director, Verity Dearsley, spoke at HubSpot’s 2016 partner day.
### Creating Content That Works Harder
The B2B Marketing Lab, now known as Huble Digital, first used the HubSpot software to implement inbound marketing on its own website. It created new content, set it up on [Landing Pages](https://www.hubspot.com/products/landing-pages) and added [Calls-to-Action](https://www.hubspot.com/products/calls-to-action) and [Forms](https://www.hubspot.com/products/forms) to drive user engagement. It also began using the [Social Inbox](https://www.hubspot.com/products/social-inbox) to manage its LinkedIn and Twitter accounts and filled its [Blog](https://www.hubspot.com/products/blog) with useful content.
Within weeks, inbound leads started to flow in, and the company began to hone its own strategy to deal with them.
“We started out selling inbound to everyone because I knew they needed it. But we discovered that there has to be an appreciation that they need inbound. As we grew, we narrowed our focus to enterprise-level companies in the business-to-business arena, where we could really show off our skills.”
These large companies have a lot of existing expertise in-house; Huble Digital helps them turn it into engaging content – articles, ebooks, videos and blog posts. It also helps them visualise and execute strategic inbound campaigns. What is key, says Bob, is that Huble Digital can now prove ROI.
“Before partnering with HubSpot, we were only in the position to be able to tell them how many people were on their websites, but not much more than that. I was in search of the Holy Grail – a fully formed sales funnel, with conversion ratios at every level. I found that with the HubSpot software."
“Now I can sit with a client and say, ‘if we can generate a certain number of leads through your website, then this number of people are going to fill out a form’. We can show them the entire pathway from marketing qualified lead, to sales qualified lead, to opportunity and to sale, and analyse the percentages in-between”.
### Racing Ahead to Real Results
Bob says that he set up the agency with the aim of working with clients on an ongoing basis. This is something that he is well on his way to achieving, with 92% of the agency’s customers now on retainer contracts. Its own website is a model for the efficacy of the inbound methodology, as it achieves 59% of its leads through its online activities. Two years ago, this figure stood at 25%.
In 2016, Huble Digital became a [HubSpot Platinum Partner](https://www.hubspot.com/partners/partner-tiers) – the first agency in London to do so – and to date has over 50 HubSpot licenses on its books.
It has replicated the inbound success story with its own clients, who generally double their leads within a couple of months of adding Huble Digital’s services. Part of that success lies in the education they receive about the methodology, says Bob.
“I tell them that inbound allows people to be introduced to their product earlier in the sales cycle, something that builds trust and allows them to be seen as thought leaders. After that, the volume of inquiries will grow as you continue your inbound activities.”
"I would recommend that other agencies seriously think about the HubSpot Partner Program. Inbound marketing is the way forward for the industry.”
Table of Contents Table of Contents
- [Using Inbound to Meet the Challenges of a Changing Marketplace](https://www.hubspot.com#using-inbound-to-meet-the-challenges-of-a-changing-marketplace)
- [Creating Content That Works Harder](https://www.hubspot.com#creating-content-that-works-harder)
- [Racing Ahead to Real Results](https://www.hubspot.com#racing-ahead-to-real-results)
> Before partnering with HubSpot, we were only in the position to be able to tell them how many people were on their websites, but not much more than that. I was in search of the Holy Grail – a fully formed sales funnel, with conversion ratios at every level. I found that with the HubSpot software.
Bob Dearsley
Founder

### Start Growing With HubSpot Today
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[Get a demo](https://offers.hubspot.com/crm-platform-demo)
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- United Kingdom
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* * *
[Read more](https://www.hubspot.com/case-studies/exodus-adventure-travel)
- 
### Sunsail & The Moorings Deliver Once-in-a-Lifetime Experiences 365 Days a Year with Service Hub
- 200-1,000 employees
- United Kingdom
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/sunsail-and-the-moorings)
- 
### Belkins Reduces Time Spent on Agreements by 90% With the PandaDoc App for HubSpot
- Marketing & Advertising
- 200-1,000 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/belkins)
- 
### Recreational Group Boosts Marketing with Help from HubSpot App Marketplace
- 200-1,000 employees
- Marketing Hub
- Content Hub
* * *
[Read more](https://www.hubspot.com/case-studies/recreational-group)
- 
### SmartBug uses the Typeform app to increase form submissions 2x
- Marketing & Advertising
- 200-1,000 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/smartbug)
- 
### Media Garcia closes 3X more deals with Commerce Hub
- Marketing & Advertising
- Marketing Hub
- Content Hub
* * *
[Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub)
[See all case studies](https://www.hubspot.com/case-studies/directory)
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