iGeolise
traveltime-logo.png iGeolise are the creators of the TravelTime platform. The platformäó»s goal is to revolutionise how people search for locations. Its platform makes routes searchable by journey time and transport mode rather than äóěas the crow fliesäóť distance. As a company in the tech sector, it was well aware of the importance of capturing and nurturing leads online. It tried two different marketing automation platforms before making the switch to the HubSpot software. Since then, it has increased its website traffic by 10X, while its leads have been boosted by 22X. iGeolise are the creators of the TravelTime platform. The platformäó»s goal is to revolutionise how people search for locations. Its platform makes routes searchable by journey time and transport mode rather than äóěas the crow fliesäóť distance. As a company in the tech sector, it was well aware of the importance of capturing and nurturing leads online. It tried two different marketing automation platforms before making the switch to the HubSpot software. Since then, it has increased its website traffic by 10X, while its leads have been boosted by 22X. Read more

22X increase in leads

10X increase in organic website traffic

5X increase in website traffic

Seeking the Right Growth Platform

The TravelTime platform team was on a mission to start capturing and nurturing more leads online. It knew that the right marketing automation software would be crucial, and it tried out both Infusionsoft and SharpSpring. However, it had yet to find its sweet spot.

äóěWe werenäó»t as impressed as we hoped that we would be. Infusionsoft wasnäó»t intuitive. We wanted to be able to understand what was working and what wasnäó»t,äóť explains Head of Marketing for the TravelTime platform at iGeolise.

Louisaäó»s search for a superlative solution led her to HubSpot Marketing Hub.

äóěIts analytic capabilities were awesome. When youäó»re the one person who is doing the marketing for a whole company, keeping on top of that is very time consuming, and you need to make sure you donäó»t miss things. With the HubSpot software, everything is collected in the one place.äóť

iGeolise was also impressed by how fully featured and easy to use it was.

äóěWhen we used SharpSpring, we still needed to use additional point solutions to supplement our work. That wasnäó»t an issue with the HubSpot software äóń it had everything we needed to create a complete inbound strategy. In addition, the guidance provided, from the online training to the accessibility of the support team, was also a big draw. We signed up in January 2017.äóť

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Creating Content That Converts

iGeolise got started by using HubSpot Marketing Hub to get its content working harder.

äóěWe want content that is driven to perform, rather than something that is just sitting there. We used the HubSpot content strategy tools to discover the topics that matter to our various B2B personas, and we created clusters of web pages and blog posts around them,äóť says Louisa.

Visitors are encouraged to engage through Calls-to-Action and Forms and are then entered into Workflows that speak to their interests and stage in the funnel.

äóěWeäó»ve gotten a lot more strategic about what weäó»re doing. All of our activities feed into each other, and we can monitor how successful we are with HubSpot Analytics. The HubSpot CRM also helps us make sure that our hard-won leads donäó»t slip through the cracks. It gives us a single view on where we are with all our prospects.äóť

According to Louisa, all the support and guidance available from HubSpot has helped iGeolise to become a true inbound expert.

äóěThe HubSpot Academy is fantastic; I find its step-by-step guides so useful. I also know that I can contact HubSpot Support with any specific question that I have. Iäó»ve been blown away by the speed and quality of their responses, especially when compared to the other platform providers that we used. The HubSpot team is a key part of our success.äóť

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Taking the Fast Lane to Results

Since signing up with HubSpot, the TravelTime platform has seen huge increases to its website traffic. Overall visits have increased by more than 5X, while organic visits have jumped by 10X.

äóěWeäó»ve had incredible success with lead generation. The path that weäó»ve created for our prospects, resulted in a 22X boost in 15 months.äóť

Looking ahead, Louisa plans to use even more of HubSpot Marketing Hubäó»s advanced features, particularly to evolve its content and SEO strategy.

äóěIn terms of inbound partners, I canäó»t think of any other company that does the job better than HubSpot. It has given us the great platform and the fantastic support that we were looking for since day one.äóť

About iGeolise

Founded in 2009, iGeolise is the creator of the TravelTime platform. The platformäó»s API enables thousands of locations on any website or database to be searched by the usersäó» choice of travel time and transport mode. When licensed to a property website for example, a house hunter can search for suitable properties within äóěa 45-minute train commute to workäóť rather than the current äóěwithin X miles of...äóť search. This typically doubles the relevant results and boosts conversion rates. After spells in the business incubators of SETsquared, European Space Agency and the Oracle Startup Cloud Accelerator, iGeolise now has offices in London and Lithuania and returns over a billion requests each month for over 100 clients worldwide.

Industry: Business Services

Company Size: Small Business

Location: United Kingdom & Ireland

Start growing with HubSpot today

Start growing with HubSpot today

With tools to make every part of your process more human and a support team excited to help you, getting started with inbound has never been easier.

Get HubSpot free

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