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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Latigid  # Latigid Runs in the Portuguese Market as a HubSpot Partner Marketing & Advertising 1-25 employees  - 80% of customers on retainer - 40% of leads come through inbound - 50% growth each quarter Use Cases - Increase Leads Products - [Sales Hub](https://www.hubspot.com/products/sales) - [Content Hub](https://www.hubspot.com/products/content) - [Marketing Hub](https://www.hubspot.com/products/marketing) ### Story Overview Since signing up for the partner program Latigid has achieved some impressive results. 40% of its leads now come through inbound and 80% of its clients are on retainer contracts. ### About Company Latigid is a marketing agency dedicated to the inbound methodology. It helps its clients to attract, convert and retain customers with targeted content. ### A New Agency With an Inbound Agenda Diogo Chaves was leading the Portuguese branch of Laureate International Universities when he discovered the inbound methodology and the HubSpot software. “The results we achieved were tremendous – so impressive in fact that Laureate adopted the method globally. I realised that this was something that needed to be shared. In 2016, I co-founded [Latigid](https://www.latigid.pt/), a marketing agency centred around inbound, to help other Portuguese companies to replicate our success.” Naturally, the HubSpot software was at the top of the list when he was deciding on a marketing automation solution for his new agency. However, Diogo did his due diligence and investigated other providers, including Marketo. “I was already 90% sure that I wanted to go with HubSpot, but that really confirmed it for me. The HubSpot software was by far the most intuitive – we wouldn’t have to worry about our customers getting bogged down by a complicated system.” The [HubSpot Partner Program](https://www.hubspot.com/partners/marketing) was also a huge selling point for Latigid. “We were starting from scratch, and the Partner Program offered all the coaching, support and training that we would need to hit the ground running. It would allow us to not only deepen our understanding of inbound but also grow as a new agency. We signed up in 2016, and it’s been a decision that we have never regretted.” ### Surging Ahead With Help From HubSpot The HubSpot team was crucial in helping Latigid getting up and running as an inbound agency, says Diogo. “The guidance we received was phenomenal. First of all, they helped us set up the HubSpot [growth stack](https://www.hubspot.com/products/growth-stack), the combination of the [Marketing](https://www.hubspot.com/products/marketing), [CRM](https://www.hubspot.com/products/crm) and [Sales](https://www.hubspot.com/products/sales) software, for ourselves, and we turned our website into an inbound machine.” However, the real game changer was the training that comes with the Partner Program. “My HubSpot channel account manager showed me how to leverage the inbound methodology, drive leads down the funnel and close deals. I could see all the mistakes I had been making – on my own, it would have taken me four years to resolve them. I wouldn't be where I am today in terms of my sales process if I hadn't had that support.”  This comprehensive guidance has had an ancillary benefit. The inbound methodology is relatively unknown in the Portuguese market, and Diogo uses all of the knowledge that he has gained to convince potential clients of its value. “I’m an inbound preacher – I want to open their eyes to how it can turn their businesses around. For example, with HubSpot Marketing’s [inbuilt analytics](https://www.hubspot.com/products/marketing/analytics), we can show them the impact of every marketing move we make. Once they see that we can get them ROI that they are looking for, they are willing to sign up for longer and more lucrative contracts. That means that we get predictable revenue, which is really important to us as a startup.” The usability of the HubSpot software is also helping Latigid to make the case for inbound. The agency targets education and B2B IT businesses, and many of its clients are smaller companies that don’t want to work with software that is overly complex. “For example, you don’t have to be tech-savvy to use the HubSpot CRM; it’s just plug and play. That’s really attractive for companies that may have never used one before.” ### Building a True Partnership Latigid is reaping the benefits of the HubSpot Partner Program, and it has already established itself as an inbound agency to be reckoned with. “We get an average of 15 well-qualified leads each month and today, 40% of our leads come through inbound, which is impressive in a market as emergent as ours. “We now have two clients on the HubSpot software, and revenue is growing.” The agency has attained [Silver Tier](https://www.hubspot.com/partners/partner-tiers) status, and 80% of its customers are on retainer contracts. “We put that down to guidance we got from HubSpot when we were setting up – they really helped us to define and then achieve our business goals. We do still take on some project work, but we find that it usually leads to clients signing up to retainers. They want us to keep getting them those results,” explains Diogo. Clients typically double their leads and boost their traffic by 30% within six months of coming on board with Latigid. Diogo hopes to get eight customers on the HubSpot software within the next year and plans to continue to spread the inbound message throughout Portugal. “In our young marketplace, you need the people who are doing inbound to do it right. We actually want more agencies to join the Partner Program, because then potential customers will be better educated and that’s good for everyone.” In the longer term, the goal is to become a leading inbound agency in Europe. “HubSpot is going to be key to that, from helping us drive leads to training our team.” Table of Contents Table of Contents - [A New Agency With an Inbound Agenda](https://www.hubspot.com#a-new-agency-with-an-inbound-agenda) - [Surging Ahead With Help From HubSpot](https://www.hubspot.com#surging-ahead-with-help-from-hubspot) - [Building a True Partnership](https://www.hubspot.com#building-a-true-partnership)  > Going with the HubSpot Partner Program was a no-brainer for me. They provide everything we need to grow and be successful. Diogo Chaves Co-founder and Inbound Evangelist Latigid  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Marketing Smarter: Fullstack Leveraged HubSpot’s Meta Integration to Unlock Ad Efficiency - Marketing & Advertising - 1-25 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/fullstack-agency) -  ### Media Garcia closes 3X more deals with Commerce Hub - Marketing & Advertising - Sales Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - Marketing & Advertising - Sales Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - Marketing & Advertising - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - 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Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/synergym-customer-agent) -  ### Marketing Smarter: Fullstack Leveraged HubSpot’s Meta Integration to Unlock Ad Efficiency - Marketing & Advertising - 1-25 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/fullstack-agency) -  ### Media Garcia closes 3X more deals with Commerce Hub - Marketing & Advertising - Sales Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - Marketing & Advertising - Sales Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - Marketing & Advertising - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - Marketing & Advertising - Sales Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - Content Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - Content Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) - 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