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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - ProArch  # ProArch Drove 427% More Blog Traffic YOY with HubSpot Professional Services Professional Services 200-1,000 employees  - 427% more blog traffic - 33% more website traffic - 31 web pages migrated Use Cases - HubSpot Services - Inbound Marketing - Increase Traffic Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Content Hub](https://www.hubspot.com/products/content) ### Story Overview Since ProArch started using HubSpot's consulting services, they’ve matured their marketing strategy, optimized their tech stack, and driven 427% more traffic to their blog. ### About Company ProArch consults global businesses, helping them modernize and optimize systems in cloud, infrastructure, data analytics, cybersecurity, compliance, and software development. ### Lack of Automation or Analytics When Rebecca Spoont’s IT consulting company, iV4, was acquired by global firm [ProArch](https://www.proarch.com/), she became director of marketing for both brands.  She had previously moved iV4 to HubSpot, leveraging CMS Hub and Marketing Hub to consolidate analytics and enable automations. Now with the two brands to manage, Rebecca would need to bring ProArch onto HubSpot and merge the two companies’ web portals into a single instance on CMS Hub. But she couldn’t begin the migration until she consolidated the new parent company’s tech stack and gained visibility into their analytics. ### Migrating Websites and Lists “The first thing we needed to do was move the ProArch website to the HubSpot CMS,” Rebecca says. “Then, we could upload all of their lists from their marketing tools onto Marketing Hub and unlock analytics and automations.” ProArch had to be placed on their own portal at first and merged into the iV4 portal later. The consolidation brought powerful opportunities, but the tasks themselves were daunting for a one-person team. ### Optimizing the Platform With all the capabilities of CMS Hub and Marketing Hub, Rebecca wanted to ensure that ProArch got the most out of the investment. She needed a strategy to consolidate the new and old brands into one powerful marketing machine that leveraged HubSpot’s integrations and features. “I wanted help realizing the full value of our Hubs,” Rebecca said. “I needed someone who could strategize with me and help me use the tools to get our company where we wanted to be.” Seeking expert guidance to help her implement the tools, Rebecca engaged strategic and technical consulting through HubSpot’s [Professional Services](https://www.hubspot.com/services/professional). ### Coaching for a Smart Start With hands-on guidance from her strategic consultant, Rebecca was able to quickly start leveraging CMS Hub and Marketing Hub for both brands. “It was great to talk through our marketing strategy with someone who could bring new ideas to the table,” she says. Some of the projects they completed include optimizing web content for local SEO, using smart content to personalize the customer experience, and refining the email strategy. “Our company offers a lot of different solutions, and our consultant helped me segment our contacts so we can hit the right people with the right message. She also helped me build new nurture tracks and make sure that our content always aligns with other initiatives.” ### Implementing Lead Scoring An important win from working with a HubSpot consultant was creating a lead scoring system. Rebecca says, “Our consultant helped me start to bucketize our leads. We figured out how to identify a warm lead and automatically signal the sales team when we got a good opportunity.” They set up workflows to score prospect behavior, such as visits to high-priority web pages, engaging with certain email messages, or sharing personal details, like company size or job title, that would automatically flag them as high-priority leads for sales. “It has saved me so much time,” Rebecca says. “I used to mine through all our leads by hand and try to figure out which ones we should focus on. Now, I just watch our analytics.” ### Technical Guidance While strategic consulting helped Rebecca plan, receiving technical guidance helped her get set up to execute. Through the merger, Rebecca gained a marketing teammate who was unfamiliar with the HubSpot platform. “He really relied on our technical consultants. They answered all his questions, and even provided screen-share recordings for him, basically walking him through each step of our tasks.” The most time-consuming project was the merging of ProArch’s new HubSpot portal onto the existing iV4 instance. “Having the tech consultants provide guidance on how to combine everything was extremely helpful. Now, we can manage both websites, merge lists, and have visibility into all of our analytics under one HubSpot portal.” ### CMS Hub + Marketing Hub The consulting teams couldn’t have made Rebecca’s experience so worthwhile if it wasn’t for the power of the platform itself. “With CMS Hub and Marketing Hub, we get unmatched visibility into every single customer interaction. Whether they’re visiting a web page, registering for a webinar, or signing a deal, we have this full history, and it makes our sales efforts more powerful.” Rebecca loves how user-friendly HubSpot’s tools are. With her tiny team, the ability to update the website without a developer and set up a workflow whenever she wants is critical. She says, “Once you can wrap your brain around the HubSpot ecosystem, you can adapt it for whatever you want to achieve.” ### 427% More Blog Traffic YOY With strategic and technical guidance from Professional Services, ProArch has drawn 427% more traffic to their blog and 33% more to their website compared to the same period of the previous year. Rebecca says, “My consultant was there for me consistently to help me progress with the platform and move forward with our goals.” For other marketers who are just starting out with HubSpot, she highly recommends Professional Services. “HubSpot is an extremely powerful tool, but—as with anything new—there can be a learning curve. Consulting services will help you get up and running much faster and you’ll start realizing value much sooner than you would on your own.” Table of Contents Table of Contents - [Lack of Automation or Analytics](https://www.hubspot.com#lack-of-automation-or-analytics) - [Migrating Websites and Lists](https://www.hubspot.com#migrating-websites-and-lists) - [Optimizing the Platform](https://www.hubspot.com#optimizing-the-platform) - [Coaching for a Smart Start](https://www.hubspot.com#coaching-for-a-smart-start) - [Implementing Lead Scoring](https://www.hubspot.com#implementing-lead-scoring) - [Technical Guidance](https://www.hubspot.com#technical-guidance) - [CMS Hub + Marketing Hub](https://www.hubspot.com#cms-hub-marketing-hub) - [427% More Blog Traffic YOY](https://www.hubspot.com#427-more-blog-traffic-yoy)  > My consultant helped me use the tools within HubSpot to uplevel our email, sales enablement, and content marketing efforts. We’ve increased blog traffic 427% year-over-year, and we’re still growing. Rebecca Spoont Director of Marketing  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Sandler Drives 25% More Engagement and 4x Sales Leads by Creating Personalized Experiences with Breeze - Professional Services - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/sandler) -  ### Recreational Group Boosts Marketing with Help from HubSpot App Marketplace - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/recreational-group) -  ### New Charter Technologies Aligns Sales and Marketing Across 20+ Brands - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/new-charter-technologies) -  ### The Linux Foundation Is Having Its Best Email Marketing Year Ever with HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/the-linux-foundation) -  ### Firefly Reservations Increases Revenue 20% YOY After Switching to HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/firefly-reservations) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - Professional Services - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt) -  ### Sandler Drives 25% More Engagement and 4x Sales Leads by Creating Personalized Experiences with Breeze - Professional Services - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/sandler) -  ### Recreational Group Boosts Marketing with Help from HubSpot App Marketplace - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/recreational-group) -  ### New Charter Technologies Aligns Sales and Marketing Across 20+ Brands - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/new-charter-technologies) -  ### The Linux Foundation Is Having Its Best Email Marketing Year Ever with HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/the-linux-foundation) -  ### Firefly Reservations Increases Revenue 20% YOY After Switching to HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/firefly-reservations) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - Professional Services - 200-1,000 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt) -  ### Sandler Drives 25% More Engagement and 4x Sales Leads by Creating Personalized Experiences with Breeze - Professional Services - 200-1,000 employees - United States * * * [Read more](https://www.hubspot.com/case-studies/sandler) -  ### Recreational Group Boosts Marketing with Help from HubSpot App Marketplace - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/recreational-group) -  ### New Charter Technologies Aligns Sales and Marketing Across 20+ Brands - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/new-charter-technologies) -  ### The Linux Foundation Is Having Its Best Email Marketing Year Ever with HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/the-linux-foundation) -  ### Firefly Reservations Increases Revenue 20% YOY After Switching to HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/firefly-reservations) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) - 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