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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Commerce Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/commerce) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing?hubs_content=www.hubspot.com%2Fcase-studies%2Frefuel4&hubs_content-cta=nav-pricing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Customer Training](https://www.hubspot.com/services/professional/classroom-training) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Strategic Consulting](https://www.hubspot.com/services/professional/inbound-consulting) - [Technical Consulting](https://www.hubspot.com/services/professional/technical-consulting) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Commerce Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/commerce) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing?hubs_content=www.hubspot.com%2Fcase-studies%2Frefuel4&hubs_content-cta=nav-pricing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Customer Training](https://www.hubspot.com/services/professional/classroom-training) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Strategic Consulting](https://www.hubspot.com/services/professional/inbound-consulting) - [Technical Consulting](https://www.hubspot.com/services/professional/technical-consulting) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - ReFUEL4  # ReFUEL4 Increases Monthly MQLs by 222% with HubSpot Marketing & Advertising 1-25 employees  - 222% Increase in MQL's - 160% increase in average meetings booked per month Use Cases - Increase Leads Products - [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise) ### Story Overview ReFUEL4 has become more targeted in its marketing and sales efforts, while increasing marketing spend and reporting dramatic improvements across the board. Marketing-qualified leads (MQLs) have increased by an average of 222% per month, and the average number of meetings booked per month has soared by an impressive 160% ### About Company ReFUEL4 is a Singapore-based creative company founded in 2014. ReFUEL4’s AI-driven platform automatically manages campaign creative performance, delivering ad designs from a global pool of more than 10,000 designers. ### A need for sustainable success As a fast-growing start-up, ReFUEL4 initially focused on getting results as quickly as possible to stimulate growth and gain early success. This meant marketing passed leads of varying quality to sales, with sales required to reach out to each one, regardless of opportunity potential. As a result, the company generated a lot of leads, but much time and effort was put into chasing those that weren’t quite ready to convert into customers. While this stimulated the necessary early success, ReFUEL4 recognised that this approach wouldn’t be feasible for future growth.  The company needed a long-term solution that could help it become more strategic and implement a better level of targeting and segmentation, passing higher quality leads from marketing to sales and saving them time and effort in the process. But, it also needed this solution to come at an affordable price. After researching several tools, ReFUEL4 came across HubSpot.  “We had a lot of success early on, but it soon became apparent that we needed to become more strategic and targeted to deliver long-term success. That’s when we came across HubSpot.” ### Improved lead nurturing and more targeted campaigns While ReFUEL4 did evaluate a number of other marketing automation platforms, it was the simple user interface and budget-friendly offering of the HubSpot suite that stood out the most. Camila was particularly impressed with the amount of resources available for her to get up to speed with HubSpot, as well as the responsiveness of her Customer Success Manager. “Our Customer Success Manager helped a lot, but I was able to get a lot of the information I needed from all the resources.” Once HubSpot was implemented, the company built out a series of workflows to automate its email campaigns, as well as forms on landing pages and paid ads to generate leads. With everything housed in HubSpot, ReFUEL4 now has a holistic flow of information across its marketing and sales teams, using the CRM as the central source of truth from which to make decisions and take action. ### Supercharged leads and meetings Since implementing HubSpot, ReFUEL4 has become more targeted in its approach to segmentation, while also automating much of its lead nurturing processes. As well as this, the company has increased its spend on marketing activities and reported some ultra-impressive success metrics. It has seen a massive 222% increase in the average number of marketing-qualified leads (MQLs) generated each month, as well as an amazing 160% growth in average meetings booked per month. Going forward, Camila and ReFUEL4 want to continue exploring everything that HubSpot has to offer, constantly rethinking their lead nurturing and workflows while continually driving more leads every month. “I’ve been able to build everything I need with HubSpot and it’s adaptable enough for me to get actionable insights and reports from the data it provides.” Table of Contents Table of Contents - [A need for sustainable success](https://www.hubspot.com#a-need-for-sustainable-success) - [Improved lead nurturing and more targeted campaigns](https://www.hubspot.com#improved-lead-nurturing-and-more-targeted-campaigns) - [Supercharged leads and meetings](https://www.hubspot.com#supercharged-leads-and-meetings) Previous Next -  > We had a lot of success early on, but it soon became apparent that we needed to become more strategic and targeted to deliver long-term success. That’s when we came across HubSpot. Camila Gerhardinger CRM & Business Operations Manager ReFUEL4 - > Our Customer Success Manager helped a lot, but I was able to get a lot of the information I needed from all the resources. Camila Gerhardinger CRM & Business Operations Manager ReFUEL4 - > I’ve been able to build everything I need with HubSpot and it’s adaptable enough for me to get actionable insights and reports from the data it provides. Camila Gerhardinger CRM & Business Operations Manager ReFUEL4  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Marketing Smarter: Fullstack Leveraged HubSpot’s Meta Integration to Unlock Ad Efficiency - Marketing & Advertising - 1-25 employees * * * [Read more](https://www.hubspot.com/case-studies/fullstack-agency) -  ### Rebel Rock Wealth’s Founder saves 43 days a year with HubSpot Starter Customer Platform - 1-25 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/rebel-rock-wealth) -  ### Helsinki Partners Optimises its Marketing Initiatives with HubSpot - Marketing & Advertising - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/helsinki-partners) -  ### Lean Discovery Group Increases Value of Deals Closed 1,784% With the Help of HubSpot Starter Customer Platform - 1-25 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/lean-discovery-group) -  ### Glints improves reporting efficiency and increases lead conversion rate by 40% with HubSpot - Singapore - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/glints) -  ### PSB Academy improves campaign optimisation and increases paid search leads by 10% with HubSpot - Singapore - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/psb-academy) -  ### How Agoda boosted productivity and performance with HubSpot CRM - Singapore - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/agoda) -  ### How GSF transformed HubSpot CRM into a powerful growth engine built for the education space - Singapore - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/global-schools-foundation) -  ### How Major Tom Reconnected With 1K+ Businesses and Closed a $200K Deal with Prospecting Agent - Marketing & Advertising * * * [Read more](https://www.hubspot.com/case-studies/major-tom-prospecting-agent) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - Marketing & Advertising * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### Marketing Smarter: Fullstack Leveraged HubSpot’s Meta Integration to Unlock Ad Efficiency - Marketing & Advertising - 1-25 employees * * * [Read more](https://www.hubspot.com/case-studies/fullstack-agency) -  ### Rebel Rock Wealth’s Founder saves 43 days a year with HubSpot Starter Customer Platform - 1-25 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/rebel-rock-wealth) -  ### Helsinki Partners Optimises its Marketing Initiatives with HubSpot - Marketing & Advertising - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/helsinki-partners) -  ### Lean Discovery Group Increases Value of Deals Closed 1,784% With the Help of HubSpot Starter Customer Platform - 1-25 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/lean-discovery-group) -  ### Glints improves reporting efficiency and increases lead conversion rate by 40% with HubSpot - Singapore - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/glints) -  ### PSB Academy improves campaign optimisation and increases paid search leads by 10% with HubSpot - Singapore - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/psb-academy) -  ### How Agoda boosted productivity and performance with HubSpot CRM - Singapore - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/agoda) -  ### How GSF transformed HubSpot CRM into a powerful growth engine built for the education space - Singapore - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/global-schools-foundation) -  ### How Major Tom Reconnected With 1K+ Businesses and Closed a $200K Deal with Prospecting Agent - Marketing & Advertising * * * [Read more](https://www.hubspot.com/case-studies/major-tom-prospecting-agent) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - Marketing & Advertising * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### Marketing Smarter: Fullstack Leveraged HubSpot’s Meta Integration to Unlock Ad Efficiency - Marketing & Advertising - 1-25 employees * * * [Read more](https://www.hubspot.com/case-studies/fullstack-agency) -  ### Rebel Rock Wealth’s Founder saves 43 days a year with HubSpot Starter Customer Platform - 1-25 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/rebel-rock-wealth) -  ### Helsinki Partners Optimises its Marketing Initiatives with HubSpot - Marketing & Advertising - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/helsinki-partners) -  ### Lean Discovery Group Increases Value of Deals Closed 1,784% With the Help of HubSpot Starter Customer Platform - 1-25 employees - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/lean-discovery-group) -  ### Glints improves reporting efficiency and increases lead conversion rate by 40% with HubSpot - Singapore - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/glints) -  ### PSB Academy improves campaign optimisation and increases paid search leads by 10% with HubSpot - Singapore - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/psb-academy) -  ### How Agoda boosted productivity and performance with HubSpot CRM - Singapore - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/agoda) -  ### How GSF transformed HubSpot CRM into a powerful growth engine built for the education space - Singapore - The Full CRM Platform * * * [Read more](https://www.hubspot.com/case-studies/global-schools-foundation) -  ### How Major Tom Reconnected With 1K+ Businesses and Closed a $200K Deal with Prospecting Agent - Marketing & Advertising * * * [Read more](https://www.hubspot.com/case-studies/major-tom-prospecting-agent) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - Marketing & Advertising * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - 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