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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
Marketing automation software
[Free and premium plans](https://www.hubspot.com/products/marketing)
- ### Sales Hub
Sales software
[Free and premium plans](https://www.hubspot.com/products/sales)
- ### Service Hub
Customer service software
[Free and premium plans](https://www.hubspot.com/products/service)
- ### Content Hub
Content marketing software
[Free and premium plans](https://www.hubspot.com/products/content)
- ### Data Hub
Data management software
[Free and premium plans](https://www.hubspot.com/products/data)
- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter)
- ### Breeze
AI agents and features that power the entire platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
- ### HubSpot Marketplace
Connect your favorite apps to HubSpot
[See all integrations](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
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- Why HubSpot?
- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__Breeze__
\
AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- About About
- [About Us](https://www.hubspot.com/our-story)
- [Careers](https://www.hubspot.com/careers)
- [Contact Us](https://www.hubspot.com/company/contact)
- [Investor Relations](https://ir.hubspot.com/)
- [Management Team](https://www.hubspot.com/company/management)
[Start free or get a demo](https://www.hubspot.com/products/get-started)
[Log in](https://app.hubspot.com/login)
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- [Case Studies Overview](https://www.hubspot.com/case-studies)
- [Directory](https://www.hubspot.com/case-studies/directory)
- PSB Academy

# PSB Academy improves campaign optimisation and increases paid search leads by 10% with HubSpot
Education
200-1,000 employees

- 10%
increase in paid search leads
- <1min
time spent on pulling data and reporting
Use Cases
- Increase Leads
- Sales and Marketing Alignment
- Full CRM
Products
- [The Full CRM Platform](https://www.hubspot.com/products/crm/enterprise)
### Story Overview
With their previous CRM solution, PSB Academy had no visibility into their lead funnel and had limited marketing automation. PSB Academy switched to HubSpot for better sales and marketing alignment, powerful integrations, and full visibility into the customer journey. PSB Academy used that data to improve campaign optimization and increase paid search leads by 10% YoY with HubSpot.
### About Company
PSB Academy is a leading private education institution in Singapore, focused on helping students prepare for the New Economy.
[PSB Academy](https://www.psb-academy.edu.sg/) is a leading private education institution in Singapore focused on helping students prepare for the New Economy. The school hosts over 16,000 students from over 50 countries to pursue their [certificate](https://www.psb-academy.edu.sg/academic-levels/certificate-courses), [diploma](https://www.psb-academy.edu.sg/academic-levels/diploma-courses), and [degree](https://www.psb-academy.edu.sg/academic-levels/bachelors-degree) courses.
### Managing 100+ leads per day
As PSB Academy’s Digital Marketing Specialist, Royston Teoh oversees marketing campaign execution, with around 100 incoming leads each day. PSB Academy was using an enterprise resource planning tool (ERP) as a CRM and managing their large pool of leads with that tool presented a lot of challenges. "Its functionality was limited,” Royston says. “Primarily, it functioned as a system to store leads and data.”
When leads submitted a form, the information would not upload to their previous tool automatically and that lack of automation meant that leads could get lost in the shuffle. “Due to the absence of an effective leads management system or CRM, we faced challenges in efficiently handling our incoming leads. Assigning appropriate contact owners and ensuring that the relevant sales personnel received them for follow-up was a daunting task.”
### Disconnected customer journeys
In order to allocate their marketing budget efficiently, PSB Academy invests significantly in digital marketing and therefore needs to determine the most effective campaigns, channels, and keywords. Their previous tool didn’t offer any visibility into that data.
There were no integrations, which made it impossible to properly track campaigns. “In \[our previous tool], we couldn’t see what keywords our leads were responding to, or what sources they were coming from,” Royston says. “If we don’t know where our leads are coming from, we can’t properly target our audiences.”
### Powerful integrations with HubSpot
Switching to HubSpot gave PSB Academy unprecedented visibility into their campaigns and customer journey, from start to finish. “HubSpot offers a lot of integration opportunities that allow us to connect to the other tools that we use, and we can track our campaigns directly in HubSpot itself,” Royston says.
“With HubSpot, we have the ability to integrate with Google Ads, Facebook, and LinkedIn. There is also an option to integrate directly with WhatsApp Business Account. Everything is tracked properly through HubSpot.”
### Sales and marketing alignment
Switching to HubSpot has also made it much easier for the sales and marketing teams to work together. “When we were using \[our previous tool], the communication between sales and marketing was near zero, because we couldn’t see where leads were coming from,” Royston says. “With HubSpot, the communication is very dynamic. All our consultants need to do is update lifecycle stages of their prospects, and marketing will know which campaigns produce higher-qualified leads. We are closing the gap to ensure that sales and marketing are working very closely together.”
### Improved campaign optimisation
Thanks to the visibility, tracking, and lead attribution that PSB Academy now has access to in HubSpot, they can optimise their paid campaigns and target only the highest-converting keywords. Royston uses the [original source property](https://knowledge.hubspot.com/contacts/understand-source-properties) to track where leads are coming from. “With HubSpot, we can see exactly which keywords and which channels convert the best,” Royston says. “So we won’t inadvertently spend a chunk of our budget on keywords that won’t convert. If we don’t know where leads come from, it’s just a blind marketing campaign. That’s a waste of budget.”
### Automation and workflows
HubSpot’s automations make Royston’s job much easier. He can automatically send and schedule EDMs. He can set up a workflow to assign specific salespeople to leads, based on what was submitted and where the lead came from.
“Workflows in HubSpot are very intuitive, with a lot of functionality,” he says. “We have different schools, and each school has its own sales team. So we split our leads out with different workflows, and each lead gets assigned automatically. The automation takes care of it. And we can disqualify leads straight away if they don't meet our minimum entry requirements. This reduces the time that sales spends calling leads to check their qualifications.”
Table of Contents Table of Contents
- [Managing 100+ leads per day](https://www.hubspot.com#managing-100-leads-per-day)
- [Disconnected customer journeys](https://www.hubspot.com#disconnected-customer-journeys)
- [Powerful integrations with HubSpot](https://www.hubspot.com#powerful-integrations-with-hubspot)
- [Sales and marketing alignment](https://www.hubspot.com#sales-and-marketing-alignment)
- [Improved campaign optimisation](https://www.hubspot.com#improved-campaign-optimisation)
- [Automation and workflows](https://www.hubspot.com#automation-and-workflows)

> With HubSpot, the communication is very dynamic. All our consultants need to do is update lifecycle stages of their prospects, and marketing will know which campaigns produce higher-qualified leads. We are closing the gap to ensure that sales and marketing are working very closely together
Royston Teoh
Digital Marketing Specialist
[Konica Minolta](https://konicaminolta.com/)
[](https://konicaminolta.com/)

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
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### How ISSA Gets Answers 4x Faster for Aspiring Health & Fitness Professionals with HubSpot's Breeze Customer Agent
- Education
- 200-1,000 employees
* * *
[Read more](https://www.hubspot.com/case-studies/issa-customer-agent)
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### Liquidity Services Cuts Costs 50% by Consolidating on HubSpot
- 200-1,000 employees
- The Full CRM Platform
* * *
[Read more](https://www.hubspot.com/case-studies/liquidity-services)
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### How Growth Tribe Increased Conversions by 200-300% with HubSpot
- Education
- The Full CRM Platform
* * *
[Read more](https://www.hubspot.com/case-studies/growth-tribe)
- 
### How Morehouse College Modernized Admissions Content and Protected Its Voice with Breeze Studio
- Education
- 200-1,000 employees
* * *
[Read more](https://www.hubspot.com/case-studies/morehouse-college)
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