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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - SPC  # How SPC Doubled Its Closed Deals with HubSpot Consumer Goods 200-1,000 employees  - 155% increase in closed-won deals YOY - 18% increase in leads month-over-month - 19% increase in email open rates YOY Use Cases - HubSpot Services - Increase Leads - Inbound Marketing Products - [Sales Hub](https://www.hubspot.com/products/sales) - [Marketing Hub](https://www.hubspot.com/products/marketing) ### Story Overview SPC worked with HubSpot Professional Services to transform itself into an inbound organization. Together, they created an integrated and automated sales and marketing process, doubling the number of deals closed annually. ### About Company Based in the Goulburn Valley Region of Victoria, SPC is a food manufacturer strongly committed to Australian grown and made food. It partners with its network of growers to ensure that their products are among the cleanest, greenest, and safest in the world. ### Lacking an Inbound Methodology To meet the diverse needs of the Australian market and bring its products to more consumers, SPC needed to transform their traditional outbound tactics to a customer-centric inbound approach. The manufacturer also lacked a single source of truth for their customer base, leading to inefficiencies and inconsistencies in how it was interacting with distributors, retailers, and customers. Finally, SPC’s sales teams lacked a streamlined process to manage leads, close deals, and report on their performance. Transforming Tactics By working with a [HubSpot consultant](https://www.hubspot.com/services/professional), SPC received strategic advice and tailored recommendations to create and implement an inbound strategy. The consultant used the monthly sessions to define SPC’s sales process, chart their customer journey, and recommend how they could tailor their marketing and sales tactics to meet the needs of their customers. Through the consultations, SPC also learned how to consolidate their data into the HubSpot CRM, create personalized marketing campaigns, and build automated workflows to nurture leads into customers. As a testament to their growth, SPC acquired The Kuisine Company in 2020. The acquisition brought The Good Meal Co, an institutional foodservice brand, into the SPC family. By working with their HubSpot consultant, SPC was able to migrate The Good Meal Co’s data and processes onto SPC’s HubSpot portal. The goal was to improve data transparency, facilitate sharing of best practices, and strengthen sales alignment between the two brands. ### A Single Source of Truth By moving to HubSpot and working closely with their strategic consultant to implement an organization-wide inbound transformation program, SPC now has a single source of truth for sales and marketing and an integrated process to manage their leads and customers.  With these building blocks, SPC was able to increase their leads by 18% MoM and run highly-targeted email marketing campaigns to different segments of their database, resulting in a 19% YoY increase in email open rates. Their HubSpot consultant also coached SPC’s sales teams to build custom reports and extract meaningful insights from these reports.  “Wai Yan has been instrumental in helping us set up Sales Team Dashboards, which has provided us with increased clarity and transparency,” says Thorn. Thanks to the increased efficiency and productivity, SPC was able to grow their business by closing 155% more deals year-over-year. SPC and The Good Meal Co continue to work with HubSpot to improve go-to-market strategies, like designing differentiated sales processes for high-touch versus low-touch customer segments. Table of Contents Table of Contents - [Lacking an Inbound Methodology](https://www.hubspot.com#lacking-an-inbound-methodology) - [A Single Source of Truth](https://www.hubspot.com#a-single-source-of-truth)  > Before HubSpot, all of our customers were managed through Excel spreadsheets spread across multiple internal SharePoint locations. Moving our foodservice business onto the HubSpot platform involved a fair amount of change management, training, and overall business alignment which Wai Yan coached us through. Rob Thorn National Field Manager  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How Functionly supercharged growth, and increased their site performance by 400% with HubSpot - 200-1,000 employees - Australia - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/functionly) -  ### How KeepCup unified operations, boosted collaboration and achieved transparency with HubSpot - Consumer Goods - Australia - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/keepcup) -  ### The Royal Mint increases NPS by 10 points with HubSpot - Consumer Goods - 200-1,000 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/the-royal-mint) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 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Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/copa-data) -  ### How Functionly supercharged growth, and increased their site performance by 400% with HubSpot - 200-1,000 employees - Australia - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/functionly) -  ### How KeepCup unified operations, boosted collaboration and achieved transparency with HubSpot - Consumer Goods - Australia - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/keepcup) -  ### The Royal Mint increases NPS by 10 points with HubSpot - Consumer Goods - 200-1,000 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/the-royal-mint) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 200-1,000 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - 200-1,000 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - 200-1,000 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt) -  ### Liquidity Services Cuts Costs 50% by Consolidating on HubSpot - 200-1,000 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/liquidity-services) -  ### COPA-DATA Harmonizes Global Marketing and Sales Processes with HubSpot - 200-1,000 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/copa-data) -  ### How Functionly supercharged growth, and increased their site performance by 400% with HubSpot - 200-1,000 employees - Australia - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/functionly) -  ### How KeepCup unified operations, boosted collaboration and achieved transparency with HubSpot - Consumer Goods - Australia - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/keepcup) -  ### The Royal Mint increases NPS by 10 points with HubSpot - Consumer Goods - 200-1,000 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/the-royal-mint) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - 200-1,000 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 200-1,000 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - 200-1,000 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics) -  ### Lendio Closes 58% More Deals with Marketing Hub Automation - 200-1,000 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/lendio) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - 200-1,000 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/colt) -  ### Liquidity Services Cuts Costs 50% by Consolidating on HubSpot - 200-1,000 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/liquidity-services) -  ### COPA-DATA Harmonizes Global Marketing and Sales Processes with HubSpot - 200-1,000 employees - Sales Hub - 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