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- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
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[Overview of all products](https://www.hubspot.com/products/get-started)
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- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
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Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
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- ## Partners
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- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
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- [HubSpot Blogs](https://blog.hubspot.com/)
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- ## Tools
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- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__Breeze__
\
AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [INBOUND Event](https://www.inbound.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
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[Start free or get a demo](https://www.hubspot.com/products/get-started)
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- [Directory](https://www.hubspot.com/case-studies/directory)
- VON POLL IMMOBILIEN (EN)

# Higher customer satisfaction and order volumes thanks to automation
Real Estate
200-1,000 employees

Use Cases
- Improve Contact Management
- Improve Service
- Full CRM
Products
- [Sales Hub](https://www.hubspot.com/products/sales)
- [Marketing Hub](https://www.hubspot.com/products/marketing)
- [Content Hub](https://www.hubspot.com/products/content)
- [Service Hub](https://www.hubspot.com/products/service)
- [Data Hub](https://www.hubspot.com/products/operations)
### Story Overview
As one of Europe’s leading real estate firms, VON POLL IMMOBILIEN combines traditional values with cutting-edge technology. Its clients include owners of properties with a stable value in sought-after locations.
### About Company
The company employs around 1,500 people in Europe and offers innovative, high-quality real estate brokerage and excellent consultation services.
### Clear Goal: More Efficient Processes with HubSpot
[VON POLL IMMOBILIEN](https://www.von-poll.com/de) is one of Europe’s leading real estate firms with more than 350 offices. With its pan-European business activities in the acquisition of new clients and in the support of existing clients, VON POLL IMMOBILIEN has always needed to have efficient processes. HubSpot was introduced to make even better use of precious time in sales and service. Wolfram Gast, Chief Digital Officer, is responsible for the company’s digital transformation. Regarding the previous situation at the company, he says: “All online customer inquiries were initially handled manually. This high workload meant that a lot of resources were needed, which we wanted to utilize in a faster, professional way for initial contact, so we could offer our clients even better quality of service.”
VON POLL IMMOBILIEN evaluates various [CRM](https://blog.hubspot.de/sales/customer-relationship-management) systems in collaboration with its partner agency [FUERSTVONMARTIN](https://fuerstvonmartin.de/). The real estate firm wanted to achieve a new level of service excellence through real-time monitoring based on comprehensive KPI dashboards and wanted to introduce marketing automation in order to provide customer information at the right time in accordance with demand. “Due to the extensive range of functionality, quick configuration, and associated rapid launch, we opted for HubSpot,” says Gast, explaining the decision of VON POLL IMMOBILIEN for Marketing, Sales, Service, and [CMS Hub.](https://www.hubspot.com/products/cms)
By linking the individual HubSpot systems, VON POLL IMMOBILIEN was looking for a considerable reduction in workload and costs for its existing processes. Additionally, as the system is continuously developed, optimizations should be launched on an ongoing basis to accelerate processes and subsequently create capacity for additional orders and revenue.
One of the specific goals of the integration of HubSpot was to automate checking, processing, and forwarding of customer inquiries from the head office in Frankfurt to the respective branches based on a smart, dynamic logic. “We also wanted to integrate a pre-sales process to ensure the flexible interaction of individual service, automation, traceability of [customer inquiries,](https://www.hubspot.com/products/service/customer-service-tracking#:~:text=Die%20Service%2DManagement%2DSoftware%20von,einen%20effizienteren%20Kundenservice%20zu%20bieten.&text=Dieses%20Feature%20ist%20kostenlos%20verf%C3%BCgbar.) and [marketing campaigns,](https://www.hubspot.com/running-a-campaign-in-hubspot) as well as make use of efficient [marketing automation](https://www.hubspot.com/products/marketing/marketing-automation) ,” says Chief Digital Officer Wolfram Gast in relation to the real estate firm’s strategic goals.
### Minutes Rather Than Hours: Optimal Service Level Thanks to Tailored HubSpot Tools
Consistent improvements in processes have been observed within one year of the smooth implementation of the connected HubSpot solutions. One of the main goals—more efficient handling of customer inquiries—has been achieved. While many processes had to be initiated manually in CRM solutions previously used by the company, these could now be automated thanks to HubSpot. For example, customer inquiries could be tracked in their entirety and [behavioral data analytics](https://www.hubspot.com/products/marketing/behavioral-targeting), [customer scoring,](https://www.hubspot.com/products/lead-scoring) and marketing automation could be established.
Process optimization is also evident through clear key figures. Gast points to a significant improvement in relation to processing time: “Depending on the day of the week, volume of inquiries, and availability of resources, a contact inquiry from a customer used to take up to 24 hours to reach the appropriate realtor. Today, this happens in the space of a few minutes, and the realtor also receives a summary of the key information from the lead on their smartphone via SMS.” Data that is accessible to all authorized parties also enables closer, data-based collaboration between Marketing and Sales teams.
In relation to this, Wolfram Gast emphasizes the simple configuration and automation of processes. He highlights the ease of use and logical structure as further plus points that make working with the HubSpot platform so straightforward.
### Close Collaboration Between Sales, Service, and Marketing
The increase in efficiency thanks to HubSpot tools is evident in all areas of VON POLL IMMOBILIEN—from [Sales](https://www.hubspot.com/products/sales), in acquisition, and [Service](https://www.hubspot.com/products/service), in customer support, to [Marketing](https://www.hubspot.com/products/marketing) and [CMS](https://www.hubspot.com/products/cms). The increased efficiency is particularly noticeable in pre-sales, as Wolfram Gast describes: “Now, the same number of employees can handle three to four times the volume of contact inquiries, and the time saved in manual and administrative processes can be invested directly into providing advance consultation. As a result, we are able to process all inquiries quickly and consistently despite the major investments we have made in our online marketing, and this is leading to more orders.”
Increased order volumes can also be credited to enhanced service quality. The introduction of [e-mail templates](https://www.hubspot.com/products/sales/email-templates-sales), [feedback surveys](https://www.hubspot.com/products/service/customer-feedback), and [tickets](https://www.hubspot.com/products/service/ticketing-system) has led to a significant increase in customer satisfaction. Successful scaling and even faster customer service have reduced the time required for support. The capacity saved was invested into processing the increased order volumes.
VON POLL IMMOBILIEN is also using the solution from HubSpot for its content. For example, the company’s own [landing pages](https://www.hubspot.com/products/marketing/landing-pages) were created using the kit and were used for the initial prototyping of new digital products and services. “We present the entire customer journey through HubSpot and compile all data in one system. This gives us an overall view of all activities and helps us identify potential for optimization,” says Gast, describing how the HubSpot tools are used in everyday business. Specifically, each client is pre-qualified by the real estate firm’s pre-sales team over the phone and then receives automated system emails, such as feedback surveys and [newsletters](https://www.hubspot.com/products/marketing/newsletter-builder).
In his work with HubSpot to date, Wolfram Gast believes there is still some room for improvement: “Some optimization is needed with regard to reports and dashboards. This is where we need maximum flexibility so we can look at data from every angle.” However, the Chief Digital Officer is more than satisfied with the company’s decision to choose HubSpot: “The system is very helpful for all types of sales processes and I would strongly recommend it.”
Looking to the future, VON POLL IMMOBILIEN is planning to further increase the volume of customer inquiries with HubSpot in order to get maximum potential out of every inquiry and improve customer satisfaction. Thanks to ongoing optimizations of the system in place, Wolfram Gast believes the company is on the right track.
Table of Contents Table of Contents
- [Clear Goal: More Efficient Processes with HubSpot](https://www.hubspot.com#clear-goal-more-efficient-processes-with-hubspot)
- [Minutes Rather Than Hours: Optimal Service Level Thanks to Tailored HubSpot Tools](https://www.hubspot.com#minutes-rather-than-hours-optimal-service-level-thanks-to-tailored-hubspot-tools)
- [Close Collaboration Between Sales, Service, and Marketing](https://www.hubspot.com#close-collaboration-between-sales-service-and-marketing)

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
##### Related Case Studies
- 
### RE/MAX Romania Increased Leads by 114% with HubSpot
- Real Estate
- 200-1,000 employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/re/max-romania-increased-leads-by-114-with-hubspot)
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### Recreational Group Boosts Marketing with Help from HubSpot App Marketplace
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### New Charter Technologies Aligns Sales and Marketing Across 20+ Brands
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### The Linux Foundation Is Having Its Best Email Marketing Year Ever with HubSpot
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### Firefly Reservations Increases Revenue 20% YOY After Switching to HubSpot
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### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO
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### RE/MAX Romania Increased Leads by 114% with HubSpot
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### Recreational Group Boosts Marketing with Help from HubSpot App Marketplace
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### New Charter Technologies Aligns Sales and Marketing Across 20+ Brands
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[Read more](https://www.hubspot.com/case-studies/immoportal-0)
- 
### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO
- 200-1,000 employees
- Marketing Hub
- Content Hub
* * *
[Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo)
- 
### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges
- 200-1,000 employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent)
- 
### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot
- 200-1,000 employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm)
- 
### RE/MAX Romania Increased Leads by 114% with HubSpot
- Real Estate
- 200-1,000 employees
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/re/max-romania-increased-leads-by-114-with-hubspot)
- 
### Recreational Group Boosts Marketing with Help from HubSpot App Marketplace
- 200-1,000 employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/recreational-group)
- 
### How the Switch to HubSpot CRM Revolutionized Customer Acquisition, Doubling Efficiency and Conversion Rates
- 200-1,000 employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/conte.it-assicurazioni-cane-e-gatto)
- 
### New Charter Technologies Aligns Sales and Marketing Across 20+ Brands
- 200-1,000 employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/new-charter-technologies)
- 
### The Linux Foundation Is Having Its Best Email Marketing Year Ever with HubSpot
- 200-1,000 employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/the-linux-foundation)
- 
### Firefly Reservations Increases Revenue 20% YOY After Switching to HubSpot
- 200-1,000 employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/firefly-reservations)
- 
### Immoportal optimizes entire sales funnel with HubSpot
- Real Estate
- Germany
- Sales Hub
* * *
[Read more](https://www.hubspot.com/case-studies/immoportal-0)
- 
### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO
- 200-1,000 employees
- Marketing Hub
- Content Hub
* * *
[Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo)
- 
### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges
- 200-1,000 employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent)
- 
### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot
- 200-1,000 employees
- Sales Hub
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm)
[See all case studies](https://www.hubspot.com/case-studies/directory)
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