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[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - STRATENET  # STRATENET Pivots to Inbound and Soars as a HubSpot Partner Marketing & Advertising 1-25 employees  - 120 leads per month - 8 clients using HubSpot - 14X increase in web traffic Use Cases - Increase Traffic - Increase Leads Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Sales Hub](https://www.hubspot.com/products/sales) - [Content Hub](https://www.hubspot.com/products/content) ### Story Overview STRATENET has achieved some amazing results, including a 14X increase in web traffic and the agency now generates 120 leads each month. ### About Company STRATENET is an inbound agency and a HubSpot Gold Tier Partner. ROI-focused, it helps its clients to achieve real results in terms of traffic, leads and sales. ### An Agency Primed for Change Stéphane Bouchez had worked in digital marketing for several years before he founded [STRATENET](http://stratenet.com/) in 2009. At first, the agency focused on SEO, Google AdWords and website analytics, but he soon decided that it should be offering its clients a more joined-up solution. Stéphane discovered the inbound methodology in 2012, which led him to HubSpot’s marketing software. He quickly became a convert, but he concluded that the Belgian market wasn’t mature enough to embrace it at that point. “It was something that I knew that we would eventually use, and by April 2016, I felt that our agency and the marketplace were ripe for change. With inbound, we could get all our activities working together. As things stood, the agencies activities are siloed – for example, one person would be concentrating on an SEO strategy for a client, but their efforts wouldn’t feed into the other work we were doing on the project.” Stéphane signed STRATENET up to the [HubSpot](https://www.hubspot.com/partners/marketing) [Partner Program](https://www.hubspot.com/partners/marketing), which would allow the agency to use the software for itself and also offer it to its clients. “The platform had all the features we needed to go all-in with inbound. It was so easy to use, which was particularly important to our clients, and we would all be going through the same training funnel.” ### Doubling Down on the Inbound Methodology Stéphane was fully committed to growing the agency with inbound, and a few months later he made a bold move. “In April 2017, I let the majority of our clients and half of our staff go. It was a big decision, but it was the right one for the future. Of course, I did worry whether I had made the right choice, but then it all started working – we got a lot of new companies on retainer, and we could begin to hire and train more people.”   Today, STRATENET’s website embodies the inbound methodology. It has a resource library with ebooks and how-to guides and an active blog that it promotes through social media. Visitors are encouraged to leave their details through [Calls-to-Action](https://www.hubspot.com/products/calls-to-action)  and  [Forms](https://www.hubspot.com/products/forms). Once completed, a visitor  enrols into [Workflows](https://knowledge.hubspot.com/workflows-user-guide-v2) that are personalised to their interests and stage in the funnel. Stéphane says that his HubSpot channel consultant has been incredibly helpful as the agency pivoted to its new strategy. “She has been the best coach we have ever had. She goes above and beyond for us, and she helps us see things clearly. Sometimes, I’ll present her with a problem, and she’ll ask me one question. Then I’ll instantly realise, okay, this is what I need to do; I couldn’t see it before. Her ongoing advice and guidance is so important to us.” ### A Profitable Partnership Since joining the HubSpot Partner Program, STRATENET has increased its website traffic by over 14X. “When we first started, we got around 350 visitors a month – now we get at least 5,000. Our leads have increased dramatically as well. We used to get about one a month, and now we get 120!” says Stéphane. The agency has eight clients on the HubSpot software, seven of which are on retainer. “That’s given us the predictability of income that we need to continue to expand. We also work exclusively with clients who want to work with HubSpot. It’s a choice we made last year, and we’re delighted with it.” STRATENET is now a HubSpot [Gold Tier](https://www.hubspot.com/partners/partner-tiers) Partner, and it is achieving excellent results for its clients. “We typically generate increases of at least 30% in traffic and leads. For example, we have a travel agency client, and when we first started working with them, we set out certain goals. Within a year, we wanted to get a 33% increase in traffic, 50 sales qualified leads and five new clients every month. We achieved it after eight months.” Stéphane has big plans for the future – in five years, he hopes that STRATENET will be Europe’s biggest inbound agency. “I want to have 40 people working for us, and I want to help as many organisations as possible to turn around their marketing and sales processes with the inbound methodology. I would recommend the HubSpot Partner Program to any agency that is ready to transform their services, their processes and their entire company culture.”   Table of Contents Table of Contents - [An Agency Primed for Change](https://www.hubspot.com#an-agency-primed-for-change) - [Doubling Down on the Inbound Methodology](https://www.hubspot.com#doubling-down-on-the-inbound-methodology) - [A Profitable Partnership](https://www.hubspot.com#a-profitable-partnership)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### Marketing Smarter: Fullstack Leveraged HubSpot’s Meta Integration to Unlock Ad Efficiency - Marketing & Advertising - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fullstack-agency) -  ### Media Garcia closes 3X more deals with Commerce Hub - Marketing & Advertising - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - Marketing & Advertising - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - Marketing & Advertising - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - Marketing & Advertising - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - Marketing Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - Marketing Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/synergym-customer-agent) -  ### How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fresha-aeo) -  ### Marketing Smarter: Fullstack Leveraged HubSpot’s Meta Integration to Unlock Ad Efficiency - Marketing & Advertising - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fullstack-agency) -  ### Media Garcia closes 3X more deals with Commerce Hub - Marketing & Advertising - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - Marketing & Advertising - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - Marketing & Advertising - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - Marketing & Advertising - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - Marketing Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - Marketing Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/synergym-customer-agent) -  ### How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fresha-aeo) -  ### Marketing Smarter: Fullstack Leveraged HubSpot’s Meta Integration to Unlock Ad Efficiency - Marketing & Advertising - 1-25 employees - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fullstack-agency) -  ### Media Garcia closes 3X more deals with Commerce Hub - Marketing & Advertising - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/media-garcia-commerce-hub) -  ### Instrumental Group created a seamless, scalable billing process with HubSpot payments - Marketing & Advertising - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/instrumental-group-hubspot-payments) -  ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - Marketing & Advertising - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - Marketing & Advertising - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - Marketing Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO - Marketing Hub - Content Hub * * * [Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo) -  ### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges - Marketing Hub - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent) -  ### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/synergym-customer-agent) -  ### How Fresha Became the Answer Every Salon Owner Gets When They Ask AI with HubSpot's AEO - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/fresha-aeo) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) Free Meeting Scheduler App - [Agent Hub](https://www.hubspot.com/products/artificial-intelligence) Agent Hub - [Email Tracking Software](https://www.hubspot.com/products/sales/email-tracking) Email Tracking Software - [AI Content Writer](https://www.hubspot.com/products/cms/ai-content-writer) AI Content Writer - 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