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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Unipart Unifies 5 Divisions to Grow its Global Pipeline from Millions to Billions  # Unipart Unifies 5 Divisions to Grow its Global Pipeline from Millions to Billions Manufacturing 1,000+ employees  - 12 months for the pipeline to grow from millions to billions - 5 point increase in Net Promoter Score (NPS) in 2024 Use Cases - Full CRM - Increase Leads - International Expansion Products - [Sales Hub](https://www.hubspot.com/products/sales) ### Story Overview Celebrating its 50th anniversary, Unipart has a long history of reinvention. Using HubSpot to integrate and accelerate customer processes across five global divisions, the business grew its pipeline sixfold in just 12 months – and its digital transformation is just beginning. ### About Company Unipart is a leading provider of supply chain solutions and performance improvement technologies. It has deep expertise and breadth of capabilities in seven core sectors – automotive, rail and public transport, technology, healthcare, aerospace and defense, e-commerce, consumer and retail, and industrial sectors. #### __Lack of Connection Between Departments, Regions, and Teams__ [Unipart’s](https://www.unipart.com/) enduring success is built on helping its customers grow by streamlining their supply chains and performance improvement technologies. However, Unipart’s five divisions had grown and developed independently, and each ran a variety of software systems and spreadsheets, with three CRM tools used across the group.  Without visibility across the business, Unipart couldn’t easily meet clients' end-to-end needs. It was also hard to accurately define the pipeline of potential new business and cross-sell opportunities it would need to convert to achieve its goals. In October 2022, Unipart CEO Darren Leigh took the reins with a bold ambition to double revenue, unify customer experience, accelerate sales growth, and efficiently manage increased demand to ensure profitable growth. When Adam Jones joined as Director of Business Development with a mandate to deliver these targets, he knew to achieve them, a major digital transformation was needed. "The data I needed to fuel revenue and manage customer satisfaction was non-existent. Contracts, past sales, contact details, and reports were scattered across multiple systems – sometimes on individual account managers' laptops or in their heads." - Adam Jones, Director of Business Development, Unipart. For an enterprise with thousands of major contracts and customers worldwide, there was significant untapped potential to be realized by unifying its systems, broadening its solutions, and taking the brakes off global growth.   #### __Unipart unifies five divisions of its global operation in just months__ Unipart decided to invest in one global customer platform to manage everything from new sales pipeline and existing client relationships, to communications and customer service.  As an important strategic decision, Unipart researched the market and assessed a range of enterprise solutions. According to Adam, there were distinct differentiators when it came to HubSpot. "HubSpot took the time to understand our business needs fully. The pre-sales and subsequent support really stood out from the start. They committed to engage with us deeply and work side-by-side with us on the implementation. They’ve since more than met this commitment," says Adam.  And, [Sales Hub](https://www.hubspot.com/products/sales)’s ease of use and visual user interface were the deal-makers.   "I’ve used HubSpot before with great results, so it wasn’t a hard choice. Everyone hates admin – especially sales people! So I knew it had to be intuitive and painless to use, with minimal training, on laptops or mobiles. That’s the only way people will embrace and update it to build the accurate data you need to give customers a seamless service experience,"  Adam said. HubSpot also offered the scalable long-term platform Unipart needs as it grows and has proven easy to customise and integrate into existing systems to bring it all together. The first step in implementation was to collate every sales opportunity, including spreadsheets and other CRM systems, and centralise them into Sales Hub. [BabelQuest](https://www.babelquest.co.uk/), Unipart’s implementation partner and top Global HubSpot solutions partner, played a key role in ensuring a smooth and efficient deployment. While Unipart had allowed nine months for this process simplification and migration, with the help of [BabelQuest](https://www.babelquest.co.uk/) they launched HubSpot five months early. Their expertise helped create custom dashboards and provided the visibility Unipart needed to manage its sales pipeline with newfound confidence. BabelQuest continues to work closely with Unipart, optimising their HubSpot instance toward conversion rates and accelerating revenue growth. The 100% commitment to change from the top is a significant driver of the initiative's success.  "From division heads to managers and staff, everything has to be recorded on HubSpot. Forget slides, emails, phone calls, notes, and meetings scattered everywhere. We have a saying, ‘If it’s not on HubSpot, it doesn’t exist!’ It’s the only version of the truth," says Adam. #### __Sales Hub supports Unipart’s growth and customer service agenda__ From the moment Unipart had visibility across all divisions, it had achieved its return on investment. And within a year, fuelled by collaboration, accountability, and informed decision-making, Unipart saw the pipeline grow from millions into the billions, and is still growing.  This has been made possible by the ability to analyze data in real-time reporting dashboards, enabling Unipart to track monthly, quarterly, and annual targets and make accurate forecasts for resourcing and budgeting. In addition to new business, Unipart identified opportunities to further support customers across regions, divisions, and solutions. With centralized information, Unipart can interrogate data by account, region, and service to assess which customers are most profitable, what investment is needed, and where there is unmet need and growth potential.  Unipart has also boosted its NPS score by 5 points within 2024. __On a growth journey together with customers__ From strategy and growth to service and reporting, Unipart's CEO and leadership team now run the global operation out of HubSpot.  With its operations unified across regions and divisions – from logistics and manufacturing to technology and consultancy – Unipart is equipped to help its customers grow faster by streamlining their global supply chains.  - [Lack of Connection Between Departments, Regions, and Teams](https://www.hubspot.com#lack-of-connection-between-departments-regions-and-teams) - [Unipart unifies five divisions of its global operation in just months](https://www.hubspot.com#unipart-unifies-five-divisions-of-its-global-operation-in-just-months) - [Sales Hub supports Unipart’s growth and customer service agenda](https://www.hubspot.com#sales-hub-supports-uniparts-growth-and-customer-service-agenda)  > From division heads to managers and staff, everything has to be recorded on HubSpot. Forget slides, emails, phone calls, notes, and meetings scattered everywhere. We have a saying, ‘If it’s not on HubSpot, it doesn’t exist!’ It’s the only version of the truth. Adam Jones Director of Business Development Unipart   ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How VELUX Improved Marketing, Sales, and Customer Confidence with HubSpot's AI - Manufacturing - 1,000+ employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/velux) -  ### M&C Saatchi Group Accelerates New Business Growth with HubSpot - 1,000+ employees - United Kingdom - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/mc-saatchi-group) -  ### The Knowledge Academy increases sales 192% with HubSpot - 1,000+ employees - United Kingdom - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/the-knowledge-academy) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - Manufacturing - 1,000+ employees * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - 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United Kingdom - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet) -  ### How VELUX Improved Marketing, Sales, and Customer Confidence with HubSpot's AI - Manufacturing - 1,000+ employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/velux) -  ### M&C Saatchi Group Accelerates New Business Growth with HubSpot - 1,000+ employees - United Kingdom - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/mc-saatchi-group) -  ### The Knowledge Academy increases sales 192% with HubSpot - 1,000+ employees - United Kingdom - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/the-knowledge-academy) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - Manufacturing - 1,000+ employees * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - 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United Kingdom - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet) -  ### How VELUX Improved Marketing, Sales, and Customer Confidence with HubSpot's AI - Manufacturing - 1,000+ employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/velux) -  ### M&C Saatchi Group Accelerates New Business Growth with HubSpot - 1,000+ employees - United Kingdom - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/mc-saatchi-group) -  ### The Knowledge Academy increases sales 192% with HubSpot - 1,000+ employees - United Kingdom - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/the-knowledge-academy) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - Manufacturing - 1,000+ employees * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - Manufacturing - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### How Alacrity Solutions’ Housing Team Reaches Thousands of Adjusters in Minutes When Catastrophe Strikes with Sales Hub - 1,000+ employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/alacrity-solutions) -  ### How Cold Jet Cut Lead Response Time by 66% with HubSpot's Data-Driven Platform - Manufacturing - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/cold-jet) -  ### Colt Nets 25% More Marketing Leads in 2 Years with HubSpot - United Kingdom - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/colt) -  ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - Manufacturing - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors) -  ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - 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