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[Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### Breeze AI agents and features that power the entire platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __Breeze__ \ AI agents and features that power the entire platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [INBOUND Event](https://www.inbound.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Wingtra  # Wingtra uses HubSpot to Scale its Content Marketing Manufacturing 25-200 employees  - 20% growth in traffic - 40% growth in leads generated Use Cases - Increase Traffic - Increase Leads Products - [Sales Hub](https://www.hubspot.com/products/sales) - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Service Hub](https://www.hubspot.com/products/service) ### Story Overview Wingtra decided to use HubSpot to experiment faster and increased their content marketing campaign conversion rates by 40% in 4 months. ### About Company Wingtra develops and manufactures professional drones that revolutionizes the way surveyors collect aerial data in the United States and around the world. ### Educating a traditional market about a new technology [Wingtra](https://wingtra.com/)’s Marketing team faced a content marketing issue in educating the global surveying market about the use of drone technology to revolutionize the way surveyors collect data. Typically, surveyors use older technologies to survey data, like tripod measurement devices, which are typically 5 times slower from start to finish when compared to drone technology. Since most of the market is unfamiliar with drone technology, Wingtra was challenged with creating educational content that appealed to their prospects. To add on top of that, they were using many tools prior to HubSpot like Zendesk for support, Mailchimp for email marketing, and more which made it hard to track how well their content was performing with their audiences. One way to know if your content marketing is successful is being able to see data points like higher website visits and conversion rates. That’s why Wingtra turned to HubSpot’s Marketing Hub Starter in 2018. As they experienced faster growth, Wingtra decided to upgrade to Marketing Hub Professional at the beginning of 2019 in order to fully lean into their content marketing strategy and automation.   Wingtra's flagship drone - the WingtraOne ### Upgrading to Marketing Hub Professional to streamline their content marketing strategy Before upgrading to [Marketing Hub Professional](https://www.hubspot.com/products/marketing/professional), Justina and her team wanted to measure metrics tied to growth such as website visits on content pieces, subscriber base growth, and conversion rates via form submissions. To improve these metrics, Wingtra used HubSpot forms, email marketing, blogs, landing pages, and marketing automation, all available in Marketing Hub Professional.  “*The most value from marketing with Hubspot we see is the ability to connect all customer related activities together. It enables us to clearly see and understand our customer journey and differentiate content. We start to see which actions drive the most value for us which is the greatest achievement.*” - Justina Kostinaité, Head of Marketing at Wingtra The plan, simply put, was to leverage HubSpot’s data analytics to understand more about what their prospects were most interested in reading. This led Wingtra to write highly relevant pieces that their prospects would read. For example, the Wingtra marketing team uses lists within HubSpot to segment people who have viewed blog content about drone comparison reports. HubSpot made it easier to segment audiences according to lists, rather than having to create new segments every time when they used Mailchimp.  Then they use marketing automation to send similar content to the segments as they navigate throughout the site. No longer needing to rely on Zapier to combine disparate tools, Wingtra used HubSpot’s marketing automation tool to send content to subscribers who were most interested in various products and services.   Wingtra’s post-send email analytics Sending emails faster, understanding what content prospects want to read, optimizing for conversion rates, and repeating until better content could be generated led to faster growth for Wingtra. The best part was that all of Wingtra’s efforts were rooted under one umbrella -- the HubSpot CRM, so that all activities across marketing and sales were kept in one place. The Head of Marketing at Wingtra, Justina Kostinaité, says that “*feeding all analytics to Hubspot helps us better understand what brings leads, what brings sales and what brings new website visitors. We can better track all our marketing activities, better prioritize and ultimately be more successful.*” ### How upgrading impacted the business Since Wingtra started using Marketing Hub Professional 4 months ago from writing this, their website traffic grew approximately 20%, and their leads generated grew by 40%. Looking ahead, Wingtra will be leveraging HubSpot Academy’s free lessons to learn how they can continue growing their content strategy and sales pipeline.     A Wingtra operator using the WingtraOne to conduct a survey analysis.   [](https://www.hubspot.com/products/marketing/professional)     Table of Contents Table of Contents - [Educating a traditional market about a new technology](https://www.hubspot.com#educating-a-traditional-market-about-a-new-technology) - [Upgrading to Marketing Hub Professional to streamline their content marketing strategy](https://www.hubspot.com#upgrading-to-marketing-hub-professional-to-streamline-their-content-marketing-st) - [How upgrading impacted the business](https://www.hubspot.com#how-upgrading-impacted-the-business)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Breeze Customer Agent - Manufacturing - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - Manufacturing - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors) -  ### How MasterMover drove 30% MQL to SQL conversion with HubSpot - Manufacturing - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/mastermover) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - Manufacturing - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) - 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25-200 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet) -  ### COPA-DATA Harmonizes Global Marketing and Sales Processes with HubSpot - Sales Hub - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/copa-data) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Breeze Customer Agent - Manufacturing - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - Manufacturing - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors) -  ### How MasterMover drove 30% MQL to SQL conversion with HubSpot - Manufacturing - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/mastermover) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - Manufacturing - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Sales Hub - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - Sales Hub - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics) -  ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 25-200 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/growth-tribe) -  ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - 25-200 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet) -  ### COPA-DATA Harmonizes Global Marketing and Sales Processes with HubSpot - Sales Hub - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/copa-data) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Breeze Customer Agent - Manufacturing - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - Manufacturing - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors) -  ### How MasterMover drove 30% MQL to SQL conversion with HubSpot - Manufacturing - 25-200 employees - Sales Hub * * * [Read more](https://www.hubspot.com/case-studies/mastermover) -  ### How Middleby Corporation Gave Restaurants Faster Answers and Got 15 Hours Back Every Week with Customer Agent on HubSpot - Manufacturing - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/middleby-corporation) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union) -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - Sales Hub - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How HubSpot and Cloudfresh Brought Scale and Efficiency to Teams at Ekol Logistics - Sales Hub - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/ekol-logistics) -  ### How Growth Tribe Increased Conversions by 200-300% with HubSpot - 25-200 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/growth-tribe) -  ### How Connectd Improved Their Post-Call Visibility & Increased Conversion Rates by 33% with the Trumpet App for HubSpot - 25-200 employees - Sales Hub - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/connectd-trumpet) -  ### COPA-DATA Harmonizes Global Marketing and Sales Processes with HubSpot - Sales Hub - Marketing Hub - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/copa-data) [See all case studies](https://www.hubspot.com/case-studies/directory) [Back to top](#) Back Close ## Popular Features - [All Products and Features](https://www.hubspot.com/products) All Products and Features - [HubSpot AEO](https://www.hubspot.com/products/aeo) HubSpot AEO - [Free Meeting Scheduler App](https://www.hubspot.com/products/sales/schedule-meeting) Free Meeting Scheduler App - 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