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[Free HubSpot CRM](https://www.hubspot.com/products/crm?missing=undefined) [Overview of all products](https://www.hubspot.com/products/get-started?missing=undefined) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing?missing=undefined) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales?missing=undefined) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service?missing=undefined) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content?missing=undefined) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data?missing=undefined) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue?missing=undefined) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm?missing=undefined) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence?missing=undefined) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter?missing=undefined) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo?missing=undefined) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps?missing=undefined) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?missing=undefined) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?missing=undefined) - [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined) - [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fyouth-on-course&hubs_content-cta=nav-resources-community&missing=undefined) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) - [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined) - [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined) - [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined) - [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm?missing=undefined) - [__Overview of all products__](https://www.hubspot.com/products/get-started?missing=undefined) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing?missing=undefined) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales?missing=undefined) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service?missing=undefined) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content?missing=undefined) - 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Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads?missing=undefined) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing?missing=undefined) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline?missing=undefined) - [Close deals](https://www.hubspot.com/use-case/close-more-deals?missing=undefined) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support?missing=undefined) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction?missing=undefined) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey?missing=undefined) - [Manage content](https://www.hubspot.com/use-case/manage-content?missing=undefined) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers?missing=undefined) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster?missing=undefined) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data?missing=undefined) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent?missing=undefined) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent?missing=undefined) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?missing=undefined) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter?missing=undefined) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise?missing=undefined) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot?missing=undefined) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies?missing=undefined) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight?missing=undefined) - [Pricing](https://www.hubspot.com/pricing/marketing?missing=undefined) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight?missing=undefined) - [What's New in HubSpot](https://www.hubspot.com/new?missing=undefined) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot?missing=undefined) - [Sustainability](https://www.hubspot.com/sustainability?missing=undefined) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/?hubs_content=www.hubspot.com%2Fcase-studies%2Fyouth-on-course&hubs_content-cta=nav-resources-community&missing=undefined) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups?missing=undefined) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions?missing=undefined) - [Technology Partner Program](https://www.hubspot.com/partners/app?missing=undefined) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates?missing=undefined) - [Education Partner Program](https://academy.hubspot.com/education-partner-program?missing=undefined) - [Startup Partner Program](https://www.hubspot.com/startups/partners?missing=undefined) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing?missing=undefined) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing?missing=undefined) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources?missing=undefined) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates?missing=undefined) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding?missing=undefined) - [Migration](https://www.hubspot.com/services/professional/migrations?missing=undefined) - [Premium Support](https://www.hubspot.com/services/premium-support?missing=undefined) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions?missing=undefined) - About About - [About Us](https://www.hubspot.com/our-story?missing=undefined) - [Careers](https://www.hubspot.com/careers?missing=undefined) - [Contact Us](https://www.hubspot.com/company/contact?missing=undefined) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management?missing=undefined) [Start free or get a demo](https://www.hubspot.com/products/get-started?missing=undefined) [Log in](https://app.hubspot.com/login?missing=undefined) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales?missing=undefined) - [Case Studies Overview](https://www.hubspot.com/case-studies?missing=undefined) - [Directory](https://www.hubspot.com/case-studies/directory?missing=undefined) - Youth on Course  # How Youth on Course Scaled Support and Improved Satisfaction—Even with 75% More Tickets Nonprofit 25-200 employees  - 59% Member increase YoY - 17% Increase in response time - 7% Increase in Customer Satisfaction Use Cases - Scale Support - Improve Service Products - [Service Hub](https://www.hubspot.com/products/service?missing=undefined) Featured - Customer Agent - Help Desk ### Story Overview To keep up with a 75% increase in support tickets, Youth on Course turned to HubSpot’s Customer Agent—an AI-powered assistant that now answers member, donor, and course partner questions 24/7. The result? Faster service, higher satisfaction, and more time for the team to focus on deepening their impact. ### About Company Youth on Course is a nonprofit dedicated to making golf affordable and accessible for young people across the U.S., Canada, and Australia. By subsidizing green fees at thousands of courses, they help over 250,000 junior golfers build confidence, focus, and life skills through the game. #### __The Background__ __Opening Doors Through Accessible Golf__ Youth on Course is a nonprofit committed to making golf affordable and accessible to youth across the U.S., Canada, and Australia. Through partnerships with thousands of golf courses, they subsidize green fees for over 250,000 junior golfers—helping kids build confidence, focus, and lifelong skills.  “Golf is a sport you can carry through your entire life,” says John Mothershead, Director of Member Success. “It teaches respect, responsibility, and social skills. Our members tell us it’s helped them succeed in school, ace interviews, and connect with mentors in their careers.” As the organization grew rapidly—adding over 120,000 members in just the last year—its small, passionate team faced mounting pressure to keep up with support volume and maintain the quality experience their community relies on. #### __The Challenge__ __Too Many Emails, Not Enough Time__ Before HubSpot, Youth on Course handled member support using a shared Gmail inbox. With no ticketing system, no way to assign ownership, and no visibility into customer history, requests were falling through the cracks—and so was trust. “It was a hot mess,” John says. “Our team cared deeply, but we didn’t have the tools. It felt demoralizing.” One holiday weekend became a breaking point. John opened the inbox to find 500 urgent, unanswered emails—and no way the team could recover in time. “I had to choose between canceling my vacation and letting members down. Either way, it wasn’t sustainable,” he recalls. “And it was impacting what mattered most: our members’ ability to get on the course.”  Renewal season made things even harder. Thousands of members would try to renew at once, especially in regions with short golf seasons. One mistake—like a delayed handicap number—could mean missing a tournament or a round with a grandparent. “We knew if we didn’t solve this, it wouldn’t just hurt our service. It would hurt our mission.” __Struggling to Keep Up with the Pace of Play__ Recognizing the need for change, Youth on Course adopted HubSpot’s Service Hub. As the platform gained traction within the golf industry, the team saw it as a way to modernize operations while keeping their mission at the center. “HubSpot was growing in popularity among golf associations,” John says. “We jumped in with Service Hub—and saw results right away.” #### __The Solution__ __A Personal, Scalable Service Experience__ With Service Hub in place, Youth on Course quickly modernized its support operations. Gone was the chaos of a shared Gmail inbox—tickets were now organized, assigned, and answered efficiently through Help Desk, using snippets and recommended replies to respond faster and more consistently. __Customer Agent as an Extension of the Team__ The biggest transformation came with Customer Agent—an AI-powered assistant that could instantly answer common questions from members, donors, and course partners, 24/7.  “Our members get the help they need without waiting,” says John. “And when something needs a human touch, our team can step in quickly—with full context at their fingertips.” Supporting multiple regions and audiences—junior golfers, donors, alumni, and course operators—requires nuance. Youth on Course trained Customer Agent using blog posts, web pages, knowledge base articles, and landing pages to ensure accurate, audience-specific responses.  “Golf is complex,” John explains. “The answer for someone in Canada might be totally different than for someone in California. But just like you’d train a new hire, we trained Customer Agent—and now it’s often more accurate than we were.” __Help Desk + Breeze Assistant = Human Efficiency at Scale__ Help Desk became a hub for strategic support. With Breeze Assistant, Youth on Course’s support team could instantly access customer history and ticket summaries—eliminating the need to dig through threads or ask customers to repeat themselves. “Our support team can now work smarter—not harder,” John says. “They’re spending less time chasing details and more time delivering real value.” #### __The Transformation__ __From Rising Demand to Elevated Member Experience__ Despite a 75% increase in support tickets, Youth on Course improved speed and satisfaction at the same time: - Response times improved by 16% - Customer satisfaction scores rose by 7% “We were shocked,” John says. “We had more volume than ever—but we were faster, and our members were happier.” ####  __From Playing Defense to Leading with Strategy__ Before HubSpot, the support team was constantly reacting—just trying to keep up with incoming requests. Now, Customer Agent handles the routine at scale, giving the team time to focus on deeper work. “Previously, our lean team was stuck playing defense,” John says. “Now we’re on offense—focusing on growth, innovation, and deepening our impact.” __Looking Ahead: Smarter, More Personalized Support__ As Youth on Course continues to grow, AI is helping them not just scale—but personalize. “With tools like Customer Agent, we can imagine a future where we celebrate members’ 100th rounds or alert them when a new course opens nearby,” John shares. “It’s not about replacing our human connection—it’s about making room for more of it.” He’s especially excited about the upcoming Knowledge Base Agent, which will identify gaps in support content and recommend new articles in real time.  “It’s another example of how HubSpot listens to our needs and evolves alongside us. That’s what keeps us confident that we’re not just keeping up—we’re leading,” shares John. Table of Contents Table of Contents - [The Background](https://www.hubspot.com#the-background) - [The Challenge](https://www.hubspot.com#the-challenge) - [The Solution](https://www.hubspot.com#the-solution) - [The Transformation](https://www.hubspot.com#the-transformation)  > Today, customers expect immediate and efficient service. If we’re not using the right tools to deliver that, we get left behind. HubSpot gives us the speed, structure, and intelligence to keep up—and grow. John Mothershead Director of Member Success [Youth on Course](https://youthoncourse.org/?missing=undefined) [](https://youthoncourse.org/?missing=undefined)  ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo?missing=undefined) ##### Related Case Studies -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - 25-200 employees - United States - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union?missing=undefined) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - 25-200 employees - United States - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent?missing=undefined) -  ### How Bitfocus Makes Sure No Frontline Worker Waits Overnight for an Answer with HubSpot's Customer Agent - 25-200 employees - United States - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/bitfocus-customer-agent?missing=undefined) -  ### How Sticos Gave Accountants Instant Support and Clients Faster Results with HubSpot's Customer Agent - 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 ### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot - 25-200 employees - United States - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/loop-and-tie?missing=undefined) -  ### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner - 25-200 employees - United States - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/manobyte?missing=undefined) -  ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - 25-200 employees - United States - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors?missing=undefined) -  ### How eXp Realty Keeps Homebuyers and Sellers Moving Toward Closing by Resolving 68% of Inquiries Around the Clock with HubSpot Customer Agent - United States - Service Hub * * * [Read more](https://www.hubspot.com/case-studies/exp-realty-breeze-customer-agent?missing=undefined) -  ### How Eventus Turned Its CRM Into a Pipeline Engine for Financial Firms with HubSpot’s Data Agent and Prospecting Agent - 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