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Act-On vs HubSpot

Marketing Hub is an easy and powerful marketing software that connects without complexity, powers productivity with easy-to-adopt tools, and supports growing marketing teams.

Get started with Marketing Hub today!


HubSpot is a cloud-based customer platform that helps scaling businesses grow better with sales, service, marketing, and content management software.

Marketing Hub is an all-on-one marketing platform that enables you to reach the right target audience, increase conversions of visitors to customers, and execute large-scale inbound marketing campaigns effortlessly, all within a powerful, and user-friendly platform.


Act-On is a marketing automation platform that helps businesses streamline marketing efforts, automate tasks, and improve campaign performance. 

It offers a variety of tools, including email marketing, lead nurturing, lead scoring, CRM integration, and analytics to help businesses connect with customers at each stage of the customer lifecycle.


Key Capabilities of Marketing Hub

  • Stay Engaged: Drive revenue with high-quality leads.

  • Drive Productivity: Save time and resources with efficiencies that scale.

  • Empower Connections: Measure and optimize marketing investments with strategic reporting.

What Sets HubSpot Apart

Stay Engaged

What Act-On Offers:

  • Act-On’s automated journey builder helps improve engagement by providing customers with content that is personalized, It can be configured to track different touchpoints such as lifecycle stage, ad interactions, forms, marketing emails, marketing events, and media assets.
  • SMS marketing software provides businesses the opportunity to meet prospects where they are. With Act-On’s SMS add-on, you can send follow-up surveys, and sweepstakes to supplement the customer journey. 

What Sets HubSpot Apart:

  • Use marketing automation to craft a great experience at scale. Nurture and score leads, personalize email at scale, automate cross-functional operations, manage data in bulk, and more.
  • Generate new leads with email, landing pages, forms, and ads—and use segmentation tools to do it at the right place and time.

Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (Hubspot Annual ROI Report)

Drive Productivity

What Act-On Offers:

  • Act-On’s segmentation functionality allows you to break down your contact lists based on behavior and demographics, which helps to build and nourish brand loyalty while continuing the campaigns that work and improving the ones that do not.
  • Act-On’s transactional emails are automated, one-to-one email messages sent to customers or prospects that were triggered by a specific action or event. Transactional emails are available as an add-on purchase.

What Sets HubSpot  Apart:

  • Generate contact lists in HubSpot based on different criteria using properties in your database. With static or dynamically updated lists, you can create more personalized content for your email campaigns, website, and other marketing channels.
  • Use campaign management as your control center for creating multi-channel customer experiences, and scale engagement across touchpoints with custom automation. 

Empower Connections

What Act-On Offers:

  • Act-On’s Data Studio simplifies the process of discovering new insights about the performance of your marketing strategies, enabling you to make more informed marketing choices. Data Studio can be purchased as an add-on with the Professional plan and is included within the Enterprise plan.
  • Act-On provides a social media listening tool that allows you to track keywords, mentions, and competitors. Social Media listening requires add-ons.

What Sets HubSpot Apart:

  • Marketing Hub provides you with the social media tools needed to connect with the people who matter most. Key features include publishing content to social networks, setting up keyword monitoring and linking all your interactions back to your CRM.
  • HubSpot makes it easy for you to understand the data and make the necessary changes to easily prove you're meeting your goals with reporting dashboards.

Marketing Hub customers see an average increase of 113% in traffic to their websites after 12 months. (Hubspot Annual ROI Report)

Feature Comparison

Marketing Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

Total Cost of Ownership


Marketing Hub is powerful and easy-to-use: it’s customizable without being complicated, empowering instead of overpowering. Marketing Hub makes it possible to power deep customer connections with ease.

  • Implementation: The average time to activation for Marketing Hub Professional is around 2 months and 77% of Marketing Hub Professional customers display high feature usage (source).
  • Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (source)
  • Service & Support: HubSpot provides different support channels depending upon your subscription, all included.


Act-On pricing is straightforward. There are two plan options; the Professional plan is based on the number of contacts and the Enterprise plan is priced dependent upon customer needs.

Capability HubSpot Act-On
Base License
Marketing Hub Professional
Act-On Professional
Service & Support
Phone, Chat & Email support included
Phone, Chat & Email support included
Training & Educational Resources
HubSpot Academy, Community
Training & Certificates, Community
Not required
Customization / Configuration
Easy to customize & configure in-house
Requires Partner or 3rd Party Support
Developer Support
App MarketPlace
Requires Zapier or Cazoomi
Time to Value
65 days to activation
~2 months
Maintenance / Admin
Enjoy a seamless platform 
built on one code base
Admin not required
1 admin
Talk to Sales

What are customers saying?

HubSpot Marketing Hub received G2's top 100 Best Software Products & Highest Satisfaction Products 2023
HubSpot was recognized as a leader on Gartner's 2022 B2B Marketing Automation Magic Quadrant.

We evaluated several options, including Marketo and Act-On, but they didn’t have the structured programs that we were looking for. We loved [HubSpot’s] usability and power, but what really drew us in was all the guidance, coaching and training that the HubSpot Partner Program offered.

Jennifer Van Lent

Managing Director

Digital Doorway

digital doorway logo

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Attract More Customers with HubSpot today!

Use HubSpot Marketing Hub to stay engaged, drive productivity and empower connections with your customers today.