Key Capabilities of Marketing Hub
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Stay Engaged: Drive revenue with high-quality leads.
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Drive Productivity: Save time and resources with efficiencies that scale.
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Empower Connections: Measure and optimize marketing investments with strategic reporting.
Stay Engaged
What Act-On Offers:
- Act-On’s automated journey builder helps improve engagement by providing customers with content that is personalized, It can be configured to track different touchpoints such as lifecycle stage, ad interactions, forms, marketing emails, marketing events, and media assets.
- SMS marketing software provides businesses the opportunity to meet prospects where they are. With Act-On’s SMS add-on, you can send follow-up surveys, and sweepstakes to supplement the customer journey.
What Sets HubSpot 
- Use marketing automation to craft a great experience at scale. Nurture and score leads, personalize email at scale, automate cross-functional operations, manage data in bulk, and more.
- Generate new leads with email, landing pages, forms, and ads—and use segmentation tools to do it at the right place and time.
Marketing Hub customers see their email click-through rate increase 121% on average after 12 months. (Hubspot Annual ROI Report)
Drive Productivity
What Act-On Offers:
- Act-On’s segmentation functionality allows you to break down your contact lists based on behavior and demographics, which helps to build and nourish brand loyalty while continuing the campaigns that work and improving the ones that do not.
- Act-On’s transactional emails are automated, one-to-one email messages sent to customers or prospects that were triggered by a specific action or event. Transactional emails are available as an add-on purchase.
Why HubSpot Wins
- Generate contact lists in HubSpot based on different criteria using properties in your database. With static or dynamically updated lists, you can create more personalized content for your email campaigns, website, and other marketing channels.
- Use campaign management as your control center for creating multi-channel customer experiences, and scale engagement across touchpoints with custom automation.
Empower Connections
What Act-On Offers:
- Act-On’s Data Studio simplifies the process of discovering new insights about the performance of your marketing strategies, enabling you to make more informed marketing choices. Data Studio can be purchased as an add-on with the Professional plan and is included within the Enterprise plan.
- Act-On provides a social media listening tool that allows you to track keywords, mentions, and competitors. Social Media listening requires add-ons.
What Sets HubSpot
- Marketing Hub provides you with the social media tools needed to connect with the people who matter most. Key features include publishing content to social networks, setting up keyword monitoring and linking all your interactions back to your CRM.
- HubSpot makes it easy for you to understand the data and make the necessary changes to easily prove you're meeting your goals with reporting dashboards.
Marketing Hub customers see an average increase of 113% in traffic to their websites after 12 months. (Hubspot Annual ROI Report)
| Feature |
HubSpot
|
Act-On |
|---|---|---|
|
Base License
|
Marketing Hub Professional
|
Act-On Professional
|
|
Email Marketing
|
|
|
|
Landing Page/Forms
|
|
|
|
Campaign Management
|
|
|
|
Workflow & Approval Automation
|
|
|
|
Reporting & Dashboards
|
|
|
|
Lead/Contact Scoring
|
|
|
|
Transactional Email
|
|
$$$
Requires Add-On
|
|
CRM Integration
|
|
$$$
Requires Add-On
|
|
ABM Tools
|
|
$$$
Requires Add-On
|
|
Sales & Marketing Collaboration Tools
|
|
|
|
SEO Recommendations & Optimizations
|
|
|
|
Ad Retargeting and Management
|
|
|
|
Content Strategy & Optimization
|
|
|
|
—
|
|
—
|
77% of Marketing Hub Professional and 88% of Enterprise customers display high Marketing Hub feature usage.
Read more in the HubSpot Annual ROI Report.
| Capability |
HubSpot
|
Act-On |
|---|---|---|
|
Base License
|
$$
Marketing Hub Professional |
$$
Act-On Professional |
|
Contacts
|
2,000
|
2,500
|
|
Onboarding
|
$$
|
$$
|
|
Service & Support
|
Phone, Chat & Email support included
|
Phone, Chat & Email support included
|
|
Training & Educational Resources
|
Included:
HubSpot Academy, Community
|
Included:
Training & Certificates, Community
|
|
Migration
|
Not required
|
$
Add-on
|
|
Customization / Configuration
|
Easy to customize & configure in-house
|
$$
Requires Partner or 3rd Party Support |
|
Developer Support
|
$
|
$
|
|
Integrations
|
$
App MarketPlace |
$$
Requires Zapier or Cazoomi |
|
Time to Value
|
$
65 days to activation |
$
~2 months |
|
Maintenance / Admin
|
Enjoy a seamless platform
built on one code base Admin not required |
$
Low-code
1 admin
|
|
—
|
|
—
|
We evaluated several options, including Marketo and Act-On, but they didn’t have the structured programs that we were looking for. We loved [HubSpot’s] usability and power, but what really drew us in was all the guidance, coaching and training that the HubSpot Partner Program offered.
Jennifer Van Lent
Managing Director
Digital Doorway
HubSpot is trusted by over 177,000 businesses in more than 120 countries.
Comparison Library
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App Ecosystem
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Marketing Automation Software
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Attract More Customers with HubSpot today!
Use HubSpot Marketing Hub to stay engaged, drive productivity and empower connections with your customers today.
