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- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
[Free HubSpot CRM](https://www.hubspot.com/products/crm)
[Overview of all products](https://www.hubspot.com/products/get-started)
- ### Marketing Hub
Marketing automation software
[Free and premium plans](https://www.hubspot.com/products/marketing)
- ### Sales Hub
Sales software
[Free and premium plans](https://www.hubspot.com/products/sales)
- ### Service Hub
Customer service software
[Free and premium plans](https://www.hubspot.com/products/service)
- ### Content Hub
Content marketing software
[Free and premium plans](https://www.hubspot.com/products/content)
- ### Data Hub
Data management software
[Free and premium plans](https://www.hubspot.com/products/data)
- ### Revenue Hub
CPQ, billing, and payments software
[Free and premium plans](https://www.hubspot.com/products/revenue)
- ### Smart CRM
AI-powered, flexible CRM software
[Learn more](https://www.hubspot.com/products/crm/ai-crm)
- ### Agent Hub
Your central home for building and managing AI agents across the platform
[Learn more](https://www.hubspot.com/products/artificial-intelligence)
- ### Small Business Bundle
The Starter edition of each product, built for startups and small businesses
[Learn more](https://www.hubspot.com/products/crm/starter)
- ### AEO (Beta)
Answer engine optimization tools that track and improve your brand's visibility in AI results
[Learn more](https://www.hubspot.com/products/aeo)
- ### HubSpot Marketplace
Connect your favorite apps to HubSpot
[See all integrations](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- By Team Size
- Why HubSpot?
- ## Marketing
- ### [Generate leads](https://www.hubspot.com/use-case/generate-leads)
Convert visitors into contacts for your database.
- ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
Create campaigns with automation and AI.
- ## Sales
- ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
Generate a pipeline of high-quality prospects.
- ### [Close deals](https://www.hubspot.com/use-case/close-more-deals)
Streamline your process and close more deals faster.
- ## Customer Service
- ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
Support customers at scale with AI and a help desk.
- ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
Identify opportunities to improve customer health.
- ## Content
- ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
Easily craft content for your audience, with help from AI.
- ### [Manage content](https://www.hubspot.com/use-case/manage-content)
Organize, update, and distribute content in one place.
- ## Startups & Small Businesses
- ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
Generate leads through content, AI, and automation.
- ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
Prospect smarter and automate payments.
- ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
Unify your team and data on one platform.
- ## Artificial Intelligence
- ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
Scale customer service with an AI customer agent.
- ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
Identify and engage high-value leads with an AI prospecting agent.
- ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
Get instant answers about your customers with an AI data agent.
## By Team Size
- ### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- ### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
## Why HubSpot?
- ### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- ### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- ### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- Products Products
- ## The HubSpot Customer Platform
All of HubSpot's marketing, sales, and customer service software on one agentic platform.
- [__Free HubSpot CRM__](https://www.hubspot.com/products/crm)
- [__Overview of all products__](https://www.hubspot.com/products/get-started)
- [
\
__Marketing Hub__
\
Marketing automation software](https://www.hubspot.com/products/marketing)
- [
\
__Sales Hub__
\
Sales software](https://www.hubspot.com/products/sales)
- [
\
__Service Hub__
\
Customer service software](https://www.hubspot.com/products/service)
- [
\
__Content Hub__
\
Content marketing software](https://www.hubspot.com/products/content)
- [
\
__Data Hub__
\
Data management software](https://www.hubspot.com/products/data)
- [
\
__Revenue Hub__
\
CPQ, billing, and payments software](https://www.hubspot.com/products/revenue)
- [
\
__Smart CRM__
\
AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm)
- [
\
__Agent Hub__
\
Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence)
- [
\
__Small Business Bundle__
\
The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter)
- [
\
__AEO (Beta)__
\
Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo)
- [
\
__HubSpot Marketplace__
\
Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps)
- Solutions Solutions
- By Use Case
- ## Marketing
- [Generate leads](https://www.hubspot.com/use-case/generate-leads)
- [Automate marketing](https://www.hubspot.com/use-case/automate-marketing)
- ## Sales
- [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline)
- [Close deals](https://www.hubspot.com/use-case/close-more-deals)
- ## Customer Service
- [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support)
- [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction)
- ## Content
- [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey)
- [Manage content](https://www.hubspot.com/use-case/manage-content)
- ## Startups & Small Businesses
- [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers)
- [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster)
- [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data)
- ## Artificial Intelligence
- [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent)
- [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent)
- [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent)
- By Team Size
- ## By Team Size
- 
### For Small Businesses & Startups
HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.
[Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter)
- 
### For Enterprises
With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.
[Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise)
- Why HubSpot?
- ## Why HubSpot?
- 
### Why Choose HubSpot?
After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.
[Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot)
- 
### Case Studies
Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.
[See all case studies](https://www.hubspot.com/case-studies)
- 
### Spotlight: Product Updates
Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.
[Explore product updates](https://www.hubspot.com/spotlight)
- [Pricing](https://www.hubspot.com/pricing/marketing)
- Resources Resources
- ## Featured Links
- [Spotlight: Product Updates](https://www.hubspot.com/spotlight)
- [What's New in HubSpot](https://www.hubspot.com/new)
- [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot)
- [Sustainability](https://www.hubspot.com/sustainability)
- ## Community & Events
- [UNBOUND Event](https://unbound.hubspot.com/)
- [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers)
- [HubSpot Community](https://community.hubspot.com/)
- [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups)
- ## Partners
- [Solutions Partner Program](https://www.hubspot.com/partners/solutions)
- [Technology Partner Program](https://www.hubspot.com/partners/app)
- [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates)
- [Education Partner Program](https://academy.hubspot.com/education-partner-program)
- [Startup Partner Program](https://www.hubspot.com/startups/partners)
- ## Education
- [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing)
- [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing)
- [HubSpot Blogs](https://blog.hubspot.com/)
- [Free Courses & Certifications](https://academy.hubspot.com/)
- [Ebooks, Guides & More](https://www.hubspot.com/resources)
- [HubSpot Knowledge Base](https://knowledge.hubspot.com/)
- ## Tools
- [Website Templates](https://ecosystem.hubspot.com/marketplace/templates)
- [Developer Tools](https://developers.hubspot.com/)
- ## Services
- [Onboarding](https://www.hubspot.com/services/onboarding)
- [Migration](https://www.hubspot.com/services/professional/migrations)
- [Premium Support](https://www.hubspot.com/services/premium-support)
- [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions)
- About About
- [About Us](https://www.hubspot.com/our-story)
- [Careers](https://www.hubspot.com/careers)
- [Contact Us](https://www.hubspot.com/company/contact)
- [Investor Relations](https://ir.hubspot.com/)
- [Management Team](https://www.hubspot.com/company/management)
[Start free or get a demo](https://www.hubspot.com/products/get-started)
[Log in](https://app.hubspot.com/login)
- English Select a language
- [日本語](#)
- [Deutsch](#)
- [English](#)
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- [Português](#)
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- High Contrast
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- [Contact Sales](https://offers.hubspot.com/contact-sales)
- [Case Studies Overview](https://www.hubspot.com/case-studies)
- [Directory](https://www.hubspot.com/case-studies/directory)
- Digital Doorway

# Digital Doorway Gets a Lock on Success as a HubSpot Partner
Marketing & Advertising
1-25 employees

- 15
SQL's Per Month
- 9
clients using HubSpot
- 100%
of clients on retainer
Use Cases
- Increase Traffic
- Solutions Partner Program Success
Products
- [Marketing Hub](https://www.hubspot.com/products/marketing)
### Story Overview
Digital Doorway was founded to help European B2B tech companies to harness the power of inbound marketing and sales. Its highly experienced team knew that the right software provider would be key to its success, and HubSpot stood out from the crowd.
### About Company
Digital Doorway helps European B2B companies to harness the power of inbound marketing and sales. Digital Doorway is a HubSpot Gold Partner, and its multicultural team has a proven track record in implementing software solutions for clients around the globe.
### A New Agency With Inbound Ambitions
[Digital Doorway](https://www.digitaldoorway.eu/marketing-automation-and-sales-software) was founded in 2017 with a clear mission – it wanted to bring the inbound methodology to the B2B IT industry.
“Collectively, we have decades of experience working in this sector, and we had identified a real need for it to transform its approach to marketing and sales. However, as a new agency, we knew that we would need to partner with the right software provider,” explains Jennifer Van Lent, managing director at Digital Doorway.
The agency was looking for a platform that would allow it to create successful buyer journeys, both for itself and for its clients. It also wanted a provider that would give it the support it needed to succeed.
“We evaluated several options, including Marketo and Act-On, but they didn’t have the structured programs that we were looking for.”
Some of the Digital Doorway team had worked with the HubSpot software in the past, and they had been impressed by how it had allowed them to produce joined-up, effective campaigns.
“We loved its usability and power, but what really drew us in was all the guidance, coaching and training that the HubSpot [Partner Program](https://www.hubspot.com/partners/marketing) offered. As a new agency, we wanted a bit of handholding. Just a few days after launching our agency in January 2017, we signed on the dotted line.”
### A Supportive, Productive Partnership
Digital Doorway began by using the HubSpot Growth Stack – the combination of HubSpot’s [marketing](https://www.hubspot.com/products/marketing) , [CRM](https://www.hubspot.com/products/crm) and [sales](https://www.hubspot.com/products/sales) software – for itself. Within a month, it had set up its website on the HubSpot [CMS](https://www.hubspot.com/products/marketing/content-optimization-system) and created a comprehensive resource library containing everything from recent survey results and whitepapers to battle cards and ebooks. It developed an active blog, and it encourages visitors to interact through [Calls-to-Action](https://www.hubspot.com/products/calls-to-action) and [Forms](https://www.hubspot.com/products/forms) .
“We were delighted by how simple it was for us as a small agency to launch and manage the HubSpot software. It really helped us with the approach that we take with our customers. Some of them have never used a marketing automation platform before, but we can share our experiences and show them that it is so easy to get up and running with it,” says Jennifer.
She says that from day one, the HubSpot team played a central role in helping the agency to achieve success.
“The level of support we get is amazing; our HubSpot channel consultant seemed to work night and day to help us onboard our first customers. Our HubSpot channel account manager has been wonderful as well. He focuses on helping us generate revenue, providing us with both in-depth business consulting and practical help. For example, if we are talking to a prospect, he will often give them a follow-up call to validate and enhance what we’ve already spoken about. That’s often the tipping point for us closing the deal.”
Digital Doorway believes that the HubSpot Partner Program is head and shoulders above anything else that is available in the marketplace.
“The whole ecosystem is extremely well structured, set up to make sure that agency partners drive growth. HubSpot is basically an extension of our company. You have someone to call if you need a resource, if you have a question or if you just need a sounding board for something. They don’t just give you an online toolkit and say goodbye – they are with you for the long haul.”
### The Inside Track to Success
The HubSpot Partner Program is certainly paying dividends for Digital Doorway. It has seen a 40% uptick in organic traffic, and it gets an average of 15 sales-qualified leads every month.
“We were really excited to become a HubSpot [Gold Tier](https://www.hubspot.com/partners/partner-tiers) Partner in our first year! We exceeded our initial goals primarily because of the help we received from HubSpot. Our channel account manager provided us with new contacts and prospects to develop, and he worked with us on every new client we closed,” says Jennifer.
Today, the agency has nine clients on the HubSpot software, all on retainer contracts, which has given it the security of income that is so important to a new startup. In managing client onboarding projects, the Digital Doorway team takes a "progress, not perfection" approach. The focus is to enable clients to rapidly get up to speed and launch their first campaign within the HubSpot platform - while at the same time, transferring knowledge, optimising marketing outcomes and helping clients to create high-impact buyer journeys. This enables marketing professionals to quickly realise results and to accelerate user adoption of the platform.
“From our years working within the IT industry, we have seen a lot of "scope-creep" from projects which seem to take months or years before clients see measurable results and a positive ROI. Our approach is to help clients build a solid foundation for their inbound marketing strategy, then train and onboard users as quickly as possible to work directly in the HubSpot platform on campaigns and client engagements. As clients get up to speed with easy-to-learn activities, our agency team works on more advanced marketing tasks - like creating topic clusters, sequences, reports and buyer journeys to manage the entire customer lifecycle. Once clients see what we can do for them, they are eager to sign up to work with us in the longer term. For instance, one company had been in business for about 16 years, but they had never really focused on marketing – they had a basic website that got no conversions. We created their first campaign through the HubSpot software, and within 15 minutes of the first email going out, a prospect responded to a Call-to-Action. That call led to a new client relationship for them. They still talk about it today; they were amazed at how powerful inbound can be.”
Jennifer is confident that Digital Doorway will go on to convince its other clients that are currently using different marketing automation platforms to sign up with HubSpot.
The agency has ambitious plans for the future, and they all involve HubSpot.
“Firstly, we’re going to leverage our data privacy knowledge even more and help our clients to move into the new era of marketing. The HubSpot software is the perfect springboard for that! Secondly, we’re going to develop partnerships with other agencies that we met at the HubSpot events. That’s the HubSpot difference – there is a real sense of community, not competition. Thirdly, we’re planning on developing apps to integrate with HubSpot software. As an agency, we see that as the wave of the future and as a way to secure and grow our retainer business.”
Table of Contents Table of Contents
- [A New Agency With Inbound Ambitions](https://www.hubspot.com#a-new-agency-with-inbound-ambitions)
- [A Supportive, Productive Partnership](https://www.hubspot.com#a-supportive-productive-partnership)
- [The Inside Track to Success](https://www.hubspot.com#the-inside-track-to-success)

### Start Growing With HubSpot Today
With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier.
[Get a demo](https://offers.hubspot.com/crm-platform-demo)
##### Related Case Studies
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- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/fitforme)
- 
### Loop & Tie Increases User Acquisition by 51% With the Twilio Segment App for HubSpot
- Marketing & Advertising
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/loop-and-tie)
- 
### ManoByte Revenue Doubles YOY for 4 Years As HubSpot Partner
- Marketing & Advertising
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/manobyte)
- 
### Wheel The World Achieves a 65% Increase in Bookings by Leveraging HubSpot's Google Ads Integration
- 1-25 employees
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/wheel-the-world-finds)
- 
### How Vesper cut deal negotiation time from 21 days to 7 with HubSpot Revenue Hub
- Netherlands
* * *
[Read more](https://www.hubspot.com/case-studies/vesper)
- 
### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/first-alliance-credit-union)
- 
### When Michigan Residents Ask AI Which Bank to Trust, Mercantile Bank Is Now the Answer with HubSpot's AEO
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/mercantile-bank-aeo)
- 
### How Stax Payments Earned a 65% Action Rate by Using HubSpot's Prospecting Agent to Address Prospect Challenges
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/stax-payments-prospecting-agent)
- 
### How Synergym Makes Sure Every Member Gets a Fast Answer Across 170+ Locations with HubSpot's Customer Agent
- Marketing Hub
* * *
[Read more](https://www.hubspot.com/case-studies/synergym-customer-agent)
[See all case studies](https://www.hubspot.com/case-studies/directory)
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