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Best Website Builder of 2023

Choosing the best website builder is an important, but time consuming process.

Our expert research team put in hours of work comparing the top 5 website builders in their field to bring you the best, most up to date information regarding website building.


A website builder is a software or tool that allows users to create and customize websites without the need for extensive coding or programming knowledge.Common features of website builders include the ability to add text, images, videos, and interactive elements, as well as options for designing and formatting various types of pages, such as blogs, galleries, and online stores. 

Top 5 Website Builders

Feature HubSpot Weebly WordPress Wix Squarespace
Get Started Free
Get Started Free
Get Started Free
Get Started Free
Page Limit
Drag & Drop Editor
Requires Plug-in
Standard SSL certificate
Mobile Optimization
Requires Plug-in
Multi-language content creation
Requires Plug-in
SEO Analytics
Requires Google Analytics
Requires Plug-in
Accepts Payments
Requires Integration
Requires Integration
Requires Integration
Requires Integration
Compare Website Builders
Get Free CMS Tools

HubSpot's free CMS tools make it easy to create a website. We offer critical features that help you deliver an exceptional user experience and grow your business.

HubSpot is a leading customer platform that offers a suite of software products and tools designed to help businesses manage and grow their marketing, sales, and customer service efforts.

Top Features to Consider

When choosing the right website builder, you should take the following criteria into consideration.

Drag & Drop Editor

Drag and drop editors allow you to create content by dragging and dropping content into premade templates and content blocks.

What Sets HubSpot Apart:
SalesHub_Paid-meetings_with frame
64% of web managers whose sites receive 6-10 page views per visit use HubSpot’s content management tools.
CMS Hub Professional and Enterprise customers see an increase of 243% in website traffic after 12 months.

SEO Analytics

SEO analytics evaluate website performance in search engine rankings, allowing businesses to identify areas for improvement and optimize their online presence.

What Sets HubSpot Apart:
  • With HubSpot’s SEO tools, you’ll get recommendations to optimize keywords on your site. Recommendations are ranked in priority order to show which optimizations will have the biggest impact. 

  • HubSpot's SEO tools allow you to view search keyword data. Estimate how much organic traffic you can earn by ranking for new topics.


A security threat could take down your website and impact your business’ reputation. The core tenets of HubSpot’s security program are to safeguard customer data and to maintain customer trust.

What Sets HubSpot Apart:
  • HubSpot automatically provides a standard SAN SSL certificate through Google Trust Services when you connect a domain for free to your account. 

  • With 24/7 threat & security monitoring and web application firewall you’ll have everything you need to effectively manage your company’s website.

2023_SalesHub_Conversation_Intelligence3 (1)
HubSpot doesn’t require the need to integrate third-party hosting tools to get your website up and running


A well designed website enables you to create a lasting impression on potential clients, while also assisting in lead nurturing and boosting conversions. It also offers an excellent user experience, making it easy for visitors to access and maneuver through your site.

Whether you’re a developer, marketer, or small business owner, HubSpot CMS Hub gives you the free tools you need to offer bespoke customer experiences without a learning curve.

Content Management Software That Grows With You

Start with free tools and upgrade as you grow, or hit the ground running with one of our premium editions.

For more information on other solution’s pricing, visit their pricing pages:

Wix pricing page

Squarespace pricing page

Weebly pricing page

WordPress pricing page

What are customers saying?

HubSpot CMS was named a "leader" by G2 Crowd in the Web Content Management landscape. Check out the full report and reviews here.

Quinyx uses CMS Hub to grow traffic 50% in one year. Quinyx was using the HubSpot Marketing tools well and decided to redesign their site on CMS Hub and increased their team's productivity, leading to a 50% increase in traffic and 20% decrease in bounce rate.

Related Resources

If you’re interested in website building tools, these may be helpful.

CMS Hub Overview

Learn about our premium content management system, and how you can use these powerful tools to grow your business faster. 


Website Grader

Grade Your Website in Seconds. Then Learn How to Improve it For Free. Make a website that your visitors and search engines love.


Developer Guide

Have a developer? Share this guide with them to get them up and running on the CMS in no time at all.

Enhance Your Digital Presence with HubSpot today.

With HubSpot CMS, you can create, manage, modify, and publish content in a user-friendly interface.