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HubSpot vs Monday.com

HubSpot brings your entire customer journey into one connected platform—uniting marketing, sales, and service to deliver smarter insights, seamless experiences, and lasting relationships.

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Why choose HubSpot?

Smart AI & Automation

97%

97% of users say connecting company data to HubSpot AI makes data-driven decisions easier.1

Full Customer Visibility

76%

76% of marketers say HubSpot improved their ability to understand and optimize the customer journey.2

Full Marketing Suite

107%

Marketing Hub increases leads by 107% in just 6 months.3

Powerful Ecosystem

7x

HubSpot customers using integrations close 7x more deals.4

A growing number of companies across the world are using HubSpot
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  • HubSpot has revolutionized outreach towards our customers. We’re able to deliver differentiated types of communication tailored to different stages of the lead journey, curating messaging to cater for different levels of interest.

    MIA NEGRU

    Co-Founder

    2030 Builders

  • If you’re getting lots of leads, that’s great. But if you’re not capitalizing on those leads, that’s wasted money. So get Starter, prove the ROI, and then upgrade from there.

    ETHAN HALFHIDE

    CEO

    Lean Discovery Group

  • The amount of value that I get for what I'm paying for Starter is significant. With the time savings and efficiency it brings, I’ve introduced new revenue streams and increased revenue 25% in a year.

    LESLEY BATSON

    Founder & Chief Wealth Strategist

    Rebel Rock Wealth

What makes HubSpot different?
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AI & Automation

HubSpot’s AI does the heavy lifting – streamlining content creation, automating prospecting, and providing real-time support so your team can focus on what humans do best: building relationships that drive growth.

Monday.com lacks AI-driven capabilities for customer support, prediction, and campaign management, forcing teams to rely on manual processes and limiting their ability to scale, personalize, and optimize marketing efforts.

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Full Customer Visibility

Your customers see one company, not departments. HubSpot’s customizable platform gives you complete visibility across marketing, sales, and service— creating the seamless experience customers expect. With advanced reporting, flexible permissions, and built-in tools, you can support the entire customer journey without the complexity.

Monday.com takes a different approach. Built primarily as a project management tool, it lacks the unified capabilities needed for CRM, marketing and customer service – leaving your teams disconnected right when connection matters most.

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Full Marketing Suite

HubSpot brings all your marketing essentials –  email, social media, SEO, automation, and analytics into one place, simplifying your to-do list. AI-powered tools and automated workflows help you do more than just attract leads — they make it easier to engage and nurture them, so you can drive higher-quality conversions with less effort.

Monday.com lacks native marketing tools, which means marketers often depend on external integrations for everyday tasks. This can make it harder to scale content strategies and get a clear view of cross-channel performance.

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Powerful Ecosystem

HubSpot’s powerful ecosystem helps you move faster—not harder. With 1,700+ pre-built integrations, 6,900+ certified solutions partners, and flexible APIs, you can connect your entire tech stack without complexity. Scale on your terms, not your software's.

With only around 200 integrations and 36 solutions partners, Monday.com's limited ecosystem can make it hard to scale without compromise—forcing trade-offs between customization and cohesion, right when your business needs flexibility the most.

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Compare HubSpot & Monday.com

Get our PDF guide that breaks down the features, benefits, and differences between HubSpot and Monday.com.

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Download our FREE PDF comparison guide
HubSpot vs Monday.com FAQ

The HubSpot Starter Customer Platform combines the essential tools your business needs to grow—all in one easy-to-use solution. With marketing, sales, and customer service software, open APIs, and access to hundreds of certified integrations, it’s your single source of truth for delivering exceptional customer experiences at every stage of your journey.

Whether you’re just getting started or scaling fast, Starter is built for founders and business builders who want to grow quickly and efficiently. It includes the Starter editions of HubSpot’s powerful marketing, sales, and customer service tools — all connected through HubSpot’s Smart CRM.

HubSpot offers a more comprehensive, user-friendly solution than Monday.com. It combines CRM, marketing, sales, and customer service tools with automation and detailed analytics. With its scalability and focus on the full customer journey, HubSpot is ideal for growing businesses looking to streamline operations and boost long-term growth.

HubSpot offers unified contact management that tracks the entire customer journey in a single record, email insights, marketing automation and campaign management, website, themes, landing pages and ticket pipelines.

HubSpot offers extensive customization using custom objects, properties, and associations to align with your data needs. Modify default spaces to fit your team's requirements, configure crucial elements like deal pipelines, and use extensions to create new UI elements. This flexibility ensures HubSpot's platform meets your specific business demands. (more info here)

HubSpot's reporting suite offers customized reports, interactive dashboards, advanced analytics, attribution tracking, and marketing, sales and service performance monitoring, facilitating data-driven decisions, strategic development, and optimization.

HubSpot prioritizes customer data security using strong encryption, adhering to GDPR standards, regular audits, role-based permissions, and strict password policies. With a robust disaster recovery plan and secure cloud infrastructure, HubSpot provides ongoing monitoring and enhancement of its security measures.

HubSpot's marketplace of 1700+ apps, can connect your existing tools and help you find the right apps to grow your business.

HubSpot offers a range of AI-powered tools to boost sales efficiency, including conversation intelligence for call analysis, predictive lead scoring to prioritize high-converting leads, and email and task automation to streamline outreach. Its AI content suggestions help craft personalized emails, while sales forecasting provides data-driven predictions. Additionally, HubSpot's guided selling leverages AI to recommend next steps and optimize the sales process, enabling reps to engage prospects more effectively and close deals faster.

With HubSpot your teams can get started immediately. The average time to fully operationalize a HubSpot Starter Customer Platform is 5 days5

Grow Your Business with HubSpot’s Customer Platform today.

With HubSpot Starter Customer Platform, you can grow your business, go after new channels, bigger customers, and bolder ideas with confidence.

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  1. HubSpot survey of 109 HubSpot AI users in the United States, June 2024
  2. HubSpot survey of  1,474 CRM users across the globe in August 2024
  3. HubSpot 2024 ROI Report
  4. HubSpot Customer Data
  5. Based on deals closed monthly for customers who owned Marketing Hub Starter (n=41,649) Sales Hub Starter (n=34,646) or Service Hub Starter (n=5,496) for at least 12 months.