Hey there, ready to start guest blogging?
Awesome! We’re always looking for the highest quality content, and we have a hunch you’ve got some up your sleeve. The award-winning HubSpot Marketing Blog has over 300,000 subscribers and attracts more than 3,000,000 monthly visits, and it's an excellent way to gain more traction and exposure for your brand.
Please take some time to review all the guidelines -- they should answer any questions you have about what kind of content we're looking for. Once you've internalized all the specifics, please follow the submission process steps to get the ball rolling.
Blogging GuidelinesThe Requirements
First, the HubSpot blog wouldn't be as special if everyone could write for it. That's why we've reserved this special privilege for our top integration Partners. Here are the requirements to be able to write a post for our blog:
- You must be at least a Silver level tiered HubSpot Connect Integration Partner to write a post for the HubSpot blog. If you're unsure where you stand in the tiers system, please reach out to firstname.lastname@example.org.
- You must have a lead generation content offer (i.e. ebook, guide, etc.) available to use as the call-to-action for your blog post. This piece of content must be relevant to the blog you're writing and not promotional of your product. If you need to create a content offer, you can use our template to spin one up in no time!
- Once published, you must promote the blog to:
- Your customers via email
- Your leads via email
- Your social media channels
The Bare Essentials for Every Post We Publish
Successful guest contributions are comprehensive, data-driven, and interesting posts that teach our readers something new about the world of business. While we tend to skew toward content about specific marketing tactics, that's not all we talk about. We're also interested in publishing any topic that marketers care about, which includes things like hiring, team development, job hunting, writing, design, math, and larger internet trends, among other things.
We also look for a few things in everything we publish:
- Original concepts, compelling arguments, and high-quality writing. We will not republish anything that's been published elsewhere.
- Article reflects the writing style/tone of the Marketing Blog. We aim to be casual, yet helpful, and typically we stay away from buzzwords and jargon.
- Proper attribution of data, quotations, and outside content referenced in the article.
- No more than one link to your company's website in the body of the post.
The Different Post Types We Accept
We've conducted extensive studies to uncover which types of blog posts work -- and which don't. Here are some of our most successful blog post types:
- Canonical: These posts give readers in-depth tactical takeaways that are supported by relevant, recent examples, original quotes, original graphics, and current data. While we don't like to put a word count on our posts, these tend to run at 1,500 words and above. When readers finish this type of post, they should be able to immediately execute on the given topic and have very few questions left on how to do it.
- Examples of Canonical Posts:
- Graphics: These posts rely heavily on an infographic or SlideShare created by the author. Usually, they feature a few paragraphs of introduction, the embedded media itself, and not much else. The graphic should be comprehensive and easy to read, have a compelling narrative, contain plenty of white space, and feature up-to-date data that's properly sourced.
- Examples of Graphic Posts:
- TOFU: These posts are created with broad, top-of-the-funnel traffic in mind. They’re usually related to larger internet trends or business-related topics, and are lighter in nature. There are also very few tactical lessons that can be taken away from them.
While we certainly publish posts from time to time that don't fall into any of those categories, your post has the best chance of being accepted if it matches one of these formats.
Want to learn more about which types of posts work best for us? Check out this blog post.
What We Won't Accept
There are some things we simply can't accept:
- Anything that's been covered on our blog before. Please do a search of our site before submitting your articles.
- Anything that may be construed as a link-building scheme.
- Anything that's too promotional for your company or organization.
- Anything that's offensive or inaccurate.
- Anything that's overly critical of individuals or companies -- this is not a site to air grievances.
The Blogging Process
Thanks for reading through the guidelines! The following is the step-by-step process you should follow to get your post approved, written and published. Here's what you should do next:
- Submit your author bio (or a bio for whoever is writing the post) by filling out this form.
- Submit three topic ideas, each with short abstracts (100-200 words) to email@example.com. In the email, also include a link to the content offer you wish to use for lead generation. If you don't have one yet (but plan to once the post launches) please let us know in the email.
- We will review the topics and let you know which we’ve chosen.
- Once your post topic has been approved, you will send us a draft to review.
- You’ll apply the edits we suggest, and send us back your final draft. (Please note that we'll only supply a maximum of two rounds of edits before declining to publish a post. Be sure to make our recommended changes so we don't end up rejecting your post.)
- We’ll publish it on our blog.
When it comes to guest blogging, the first time’s always the hardest. The more we work together, the easier the blogging contribution process will become.