Hey ! Are you ready to take advantage of the Connect Partner guest blogging benefit?
Awesome! We’re always looking for the highest quality content, and we have a hunch you’ve got some up your sleeve. Please read this page thoroughly before getting started. Once you've internalized all the specifics, please follow the submission process steps to get the ball rolling.
We have three blogs to which your team can contribute: the User Blog, Marketing Blog, and Sales Blog. Each has its own advantages, and you’ll want to think about how those advantages align with your goals before jumping into content creation.
HubSpot customers read our User Blog to learn new ways they can make the most of the HubSpot platform. If your goal is to increase the number of installations of your integration with HubSpot, you should contribute to this blog. Your article’s readers will already be using HubSpot, so your content will go right to people who could start using your integration soon.
The award-winning HubSpot Marketing Blog has over 300,000 subscribers and attracts more than 4,500,000 monthly visits, and it's an excellent way to gain more traction and exposure for your brand. Bear in mind that our Marketing Blog is intended to attract marketers of all kinds, so our blogging team does not accept any content that it perceives as promotional of our product or yours.
Salespeople who want to hone their tactics and expand their skills repertoires read our Sales Blog. If your blog post content would primarily be useful to sales teams, you might consider writing here to boost your brand’s visibility. However, like the Marketing Blog, our Sales Blog is never promotional, so you won’t be able to talk about your product.
If you are a Connect Partner, follow the submission steps on this page. Please do not submit content directly to our Marketing or Sales Blog teams.
Blogging GuidelinesThe Requirements
First, the HubSpot blog wouldn't be as special if everyone could write for it. That's why we've reserved this special privilege for our top integration partners. Here are the requirements to be able to write a post for our blog:
- You must be a Premier HubSpot Connect Integration Partner to write a post for the HubSpot blog. If you're interested in taking advantage of this partner benefit, please submit the form on our benefits listing page.
- Once published, you must promote the blog to:
- Your customers via email
- Your leads via email
- Your social media channels
The Bare Essentials for Every Post We Publish
Successful guest contributions are comprehensive, data-driven, and interesting posts that teach our readers something new about the world of business. While we tend to skew toward content about specific marketing tactics, that's not all we talk about. We're also interested in publishing any topic that marketers care about, which includes things like hiring, team development, job hunting, writing, design, math, and larger internet trends, among other things.
We also look for a few things in everything we publish:
- Original concepts, compelling arguments, and high-quality writing. We will not republish anything that's been published elsewhere.
- Article reflects the writing style/tone of our blogs. We aim to be casual, yet helpful, and typically we stay away from buzzwords and jargon.
- Content that any marketer would find useful, regardless of whether or not they would be a good fit for your product.
- Proper attribution of data, quotations, and outside content referenced in the article.
- No more than one link to your company's website in the body of the post.
The Different Post Types We Accept
We've conducted extensive studies to uncover which types of blog posts work -- and which don't. Here are some of our most successful blog post types:
- Customer Stories: These posts discuss a method or tool that you adopted and how it impacted your bottom line. For example, you might discuss an experiment such as an A/B test or a website redesign that your team completed and publish key takeaways that other teams would find useful. We publish customer stories on our User Blog, read by HubSpot customers. You can find more detailed instructions on how to write this kind of post on the User Blog contribution guidelines.
- Canonical: These posts give readers in-depth tactical takeaways that are supported by relevant, recent examples, original quotes, original graphics, and current data. While we don't like to put a word count on our posts, these tend to run at 1,500 words and above. When readers finish this type of post, they should be able to immediately execute on the given topic and have very few questions left on how to do it.
- Examples of Canonical Posts:
- Graphics: These posts rely heavily on an infographic or SlideShare created by the author. Usually, they feature a few paragraphs of introduction, the embedded media itself, and not much else. The graphic should be comprehensive and easy to read, have a compelling narrative, contain plenty of white space, and feature up-to-date data that's properly sourced.
- Examples of Graphic Posts:
- TOFU: These posts are created with broad, top-of-the-funnel traffic in mind. They’re usually related to larger internet trends or business-related topics, and are lighter in nature. There are also very few tactical lessons that can be taken away from them.
While we certainly publish posts from time to time that don't fall into any of those categories, your post has the best chance of being accepted if it matches one of these formats.
Want to learn more about which types of posts work best for us? Check out this blog post.
What We Won't Accept
There are some things we simply can't accept:
- Anything that's been covered on our blog before. Please do a search of our site before submitting your articles.
- Anything that may be construed as a link-building scheme.
- Anything that promotes your company or the integration between your product and HubSpot.
- Anything that's offensive or inaccurate.
- Anything that's overly critical of individuals or companies -- this is not a site to air grievances.
Here are a couple of fictional examples of pitches that we would not be able to accept:
- "Why Your Company Should Be Sharing More Video on Your Social Channels"
- Abstract: This article would talk about the shareability of video and go through statistics about how video content is being shared several times more often than text content. We would also talk about how video sticks in people’s memory far longer than plain articles. Then, we would talk about our video hosting platform and how easily it integrates with HubSpot.
- Why this wouldn’t work: Unfortunately, this post would be too promotional and too general. Guest posts should aim to provide readers with actionable steps they can take to improve their marketing efforts, not just a slew of statistics. Partner posts can’t promote your integration with HubSpot because we want our content to be useful to all marketers, regardless of whether they’re HubSpot customers.
- "Four Reasons Why You Should Install the HubSpot <> [Your Company's Name] Integration"
- Abstract: In this post, we would talk about the integration and how seamlessly it integrates with HubSpot. We’d share a couple of tips and tricks to make sure that customers who use the integration were making the most of it, and we’d give stats on how much less time it takes to complete a project when you integrate our softwares.
- Why this wouldn’t work: We’re just as enthusiastic as you are about our partnership, and we love your data-driven approach. However, we can’t accept posts that aim to convince people to use our software or the integration.
The Blogging Process
Thanks for reading through the guidelines! The following is the step-by-step process you should follow to get your post approved, written and published. Here's what you should do next:
- Submit your author bio (or a bio for whoever is writing the post) and topic ideas, each with short abstracts, by filling out this form.
- We will review the topics and let you know which we’ve chosen.
- Once your post topic has been approved, you will send us a draft to review.
- You’ll apply the edits we suggest, and send us back your final draft. (Please note that we'll only supply a maximum of two rounds of edits before declining to publish a post. Be sure to make our recommended changes so we don't end up rejecting your post.)
- Once the post is in top-notch form, we’ll slot it in to be published on our blog.
When it comes to guest blogging, the first time’s always the hardest. The more we work together, the easier the blogging contribution process will become.