Migration FAQ

HubSpot's flexible seats-and-credits pricing is HubSpot's updated pricing model, designed to reflect how work actually gets done today. The way work gets done is changing fast, and teams need to be able to change with it. That means broad access to leading AI agents and features that help you deliver real results. It also means pricing that is built to flex with you.

With HubSpot's flexible seats-and-credits pricing, you pay for what you use and scale when you're ready. The model has three layers:

• Choose your edition — Starter, Professional, or Enterprise — based on your company's size and needs.

• Add seats to connect your teams to HubSpot.

• Use HubSpot Credits to power the agents and features that deliver work for you.

No large upfront base fee. No piecing together separate products. You purchase HubSpot's agentic customer platform, connect your teams with seats, and put agents and features to work with credits.

Under HubSpot's flexible seats-and-credits pricing, your bill is made up of three things: your edition, your seats, and your credits. There are no Hubs or base fees on the new model.

The most significant change for most customers is how you pay for email sends. Rather than paying for a fixed tier of Marketing Contacts, you now only pay for the emails you actually send through HubSpot. This includes any email sent by HubSpot (e.g., marketing emails, automated reminders). It does not include emails sent directly by your team (e.g., emails sent from a CRM record). Additional features that consume HubSpot Credits include AI agents, WhatsApp templated messages, and calling minutes above your included capacity. You will receive credits based on your historical account usage, and your credits will renew automatically each month.

To review a full list of features that consume credits and their rates, visit the Flexible Seats-and-Credits Pricing Product & Services Catalog Supplement. The Catalog Supplement is updated as new features are added and subject to change, so the version available at migration may differ from the version before your migration date.

HubSpot's flexible seats-and-credits pricing has two paid seat types:

• GTM Seat — for users who engage directly with customers, whether one-to-one or at scale. GTM Seats provide full access to all features within your portal's edition, including marketing, sales, and service functionality.
• Ops Seat — For users that support customer-facing teams. Ops Seats provide access to automation, governance, and reporting functionality. Best for admins and operations.

Ops Seats are available on Professional and Enterprise editions only, and a portal must have at least one GTM Seat before an Ops Seat can be purchased. View-only Seats are also available for free and allow users to view their HubSpot account without making any changes.

HubSpot will notify you by email with your scheduled migration timing in advance of the transition. You'll receive a confirmation notification when your account has been successfully migrated.

If you have questions about your specific timeline, please contact HubSpot Support.

No. Your price will not increase at the time of migration. We've designed the transition to keep your costs the same as you move to HubSpot's flexible seats-and-credits Pricing, with any pricing changes taking effect at your next renewal. However, increasing your usage of features that consume credits could lead to additional charges. You can review your credit balance or purchase additional credits at any time. To learn more about how additional usage beyond your monthly credit limit is billed, visit the Flexible Seats-and-Credits Pricing Product & Services Catalog Supplement.

HubSpot will continue to build and evolve our product after transition. Features, limits, and credit rates may change over time, and your Customer Terms of Service protections — including against mid-term Fee increases and material reductions in functionality — travel with you throughout your subscription.

The Billing & Primary Contact(s) on your account will receive a confirmation notification once your account has been successfully migrated. If there are no Billing or Primary Contacts set up then all Super Admins on the hub will be emailed instead.

An updated billing statement will be uploaded to your Accounts & Billing section as well. You can also check your migration status at any time in [Account Settings → Subscription].

After migration, your invoice will reflect your edition, seats, and credits. If your usage expands beyond what you were migrated to accommodate based on your historical usage, then you might see additional charges.

HubSpot will automatically invoice you at the end of your billing period for any usage beyond your credit balance.

Previously, your email sending capacity was tied to your Marketing Contacts tier. Under flexible seats-and-credits pricing, Marketing Contacts no longer exist and you pay for the emails you actually send. You pay for these emails with HubSpot Credits. One-to-one emails sent from a connected or hosted inbox, such as emails sent from a CRM record, are not affected and do not consume credits.

For more details on how emails consume credits, see the Flexible Seats-and-Credits Pricing Product & Services Catalog.

HubSpot will automatically add credits as you use them and invoice you at the end of your billing period for any usage beyond your total monthly credits. When you buy credits for the first time, HubSpot sets a limit (up to 50% beyond your total monthly credits) for the total number of credits that can be used across all features. You can adjust this limit at any time. Additionally, you can set feature-level credit limits to control the number of credits a specific feature can use in a month. If a feature-level credit limit is met, the feature will pause until your credits reset at the start of the next month. You can purchase additional credits at any time to increase your total monthly credits and avoid interruption.