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      All of HubSpot's marketing, sales, and customer service software on one AI-powered platform.

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  • Solutions
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        Create campaigns with automation and AI.

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        Generate a pipeline of high-quality prospects.

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        Streamline your process and close more deals faster.

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        Support customers at scale with AI and a help desk.

      • Drive retention

        Identify opportunities to improve customer health.

    • Content

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        Easily craft content for your audience, with help from AI.

      • Manage content

        Organize, update, and distribute content in one place.

    • Startups & Small Businesses

      • Find and reach customers

        Generate leads through content, AI, and automation.

      • Grow sales and get paid

        Prospect smarter and automate payments.

      • Organize customer data

        Unify your team and data on one platform.

    • Artificial Intelligence

      • Resolve customer queries 24/7

        Scale customer service with an AI customer agent.

      • Automate sales prospecting

        Identify and engage high-value leads with an AI prospecting agent.

      • Accelerate content creation

        Create content in minutes with an AI content agent.

    By Team Size

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      HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.

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    • Small Businesses & Start ups

      For Small Businesses & Startups

      HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.

      Learn more
    • Enterprise

      For Enterprises

      With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.

      Learn more

    Why HubSpot?

    • Why Choose HubSpot?

      After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.

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    • Case Studies

      Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.

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    • Why Choose HubSpot

      Why Choose HubSpot?

      After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.

      Learn more
    • Case Studies

      Case Studies

      Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.

      See all case studies
    • Spotlight: Product Updates

      Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.

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  • Products
    • The HubSpot Customer Platform

      All of HubSpot's marketing, sales, and customer service software on one AI-powered platform.

    • Free HubSpot CRM

    • Overview of all products

    • Marketing Hub

      Marketing automation software

    • Sales Hub

      Sales software

    • Service Hub

      Customer service software

    • Content Hub

      Content marketing software

    • Operations Hub

      Operations software

    • Commerce Hub

      B2B commerce software

    • Smart CRM

      AI-powered CRM software

    • marketing-hub

      Marketing Hub

      Marketing automation software

    • sales-hub

      Sales Hub

      Sales software

    • service-hub

      Service Hub

      Customer service software

    • content-hub

      Content Hub

      Content marketing software

    • operations

      Operations Hub

      Operations software

    • data-hub

      Data Hub

      Data management software

    • commerce-hub

      Commerce Hub

      CPQ, billing, and payments software

    • smart-crm

      Smart CRM

      AI-powered, flexible CRM software

    • small-business

      Small Business Bundle

      The Starter edition of each product, built for startups and small businesses

    • 178398221210

      Breeze

      HubSpot's AI that powers the entire customer platform

    • 189465677950

      Breeze Agents

      AI-powered specialists that extend your team's marketing, sales, and service capabilities

    • App Marketplace

      Connect your favorite apps to HubSpot

    • app-marketplace

      App Marketplace

      Connect your favorite apps to HubSpot

  • Solutions
    • By Use Case
      • Marketing

        • Generate leads
        • Automate marketing
      • Sales

        • Build pipeline
        • Close deals
      • Customer Service

        • Scale support
        • Drive retention
      • Content

        • Create content
        • Manage content
      • Startups & Small Businesses

        • Find and reach customers
        • Grow sales and get paid
        • Organize customer data
      • Artificial Intelligence

        • Resolve customer queries 24/7
        • Automate sales prospecting
        • Accelerate content creation
    • By Team Size
      • By Team Size

        • For Small Businesses & Startups

          HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.

          Learn more
        • For Enterprises

          With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.

          Learn more
        • Small Businesses & Start ups

          For Small Businesses & Startups

          HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.

          Learn more
        • Enterprise

          For Enterprises

          With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.

          Learn more
    • Why HubSpot?
      • Why HubSpot?

        • Why Choose HubSpot?

          After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.

          Learn more
        • Case Studies

          Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.

          See all case studies
        • Why Choose HubSpot

          Why Choose HubSpot?

          After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.

          Learn more
        • Case Studies

          Case Studies

          Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.

          See all case studies
        • Spotlight: Product Updates

          Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.

          Explore product updates
  • Pricing
  • Resources
    • Featured Links

      • Spotlight: Product Updates
      • What's New in HubSpot
      • Why Choose HubSpot?
      • Annual Diversity Report
    • Community & Events

      • INBOUND Event
      • HubSpot Community
      • HubSpot User Groups
    • Partners

      • Solutions Partner Program
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      • Education Partner Program
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    • Education

      • HubSpot Blogs
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      • The Loop Marketing Playbook
      • What Is Inbound Marketing?
      • HubSpot Knowledge Base
    • Tools

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Glossary of CRM, Marketing, and Sales Terms

Explore HubSpot’s comprehensive glossary of key terms in CRM, marketing, and sales. Quickly find definitions and deepen your understanding of how these concepts apply across HubSpot’s products and features.

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

A

Account Development Representative

Account Executive

Ad-hoc Reporting

Annual Contract Value

Annual Recurring Revenue

Audience Segmentation

B

Bottom of the Funnel

Brand Indicators for Message Identification

Business Development Representative

Business Intelligence

Business-to-Customer

Buyer Behavior

C

Campaign Management

Closing Ratio

Cloud-based CRM

Cold Calling

Configure Price Quote

Contract Management

CRM Analytics

Customer Acquisition Cost

D

Distribution Channel

Drip Marketing

E

E-commerce

Email Automation

Enterprise Resource Planning

I

Inside Sales Representative

K

Key Performance Indicators

L

Lead Enrichment

M

Market Segmentation

Marketing Analytics

Marketing Collateral

Marketing Funnel

Marketing Mix

Monthly Recurring Revenue

N

Net Promoter Score

P

Performance Analytics

Personalized Marketing

Profit Margin

R

Return on Ad Spend

Return on Investment

S

Sales Commission

Sales Conversion Rate

Sales Cycle

Sales Development Representative

Sales Lead

Sales Performance Management

Sales Pipeline Coverage

Service Level Agreement

V

Value Chain

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