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    • 195309752643

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    • 195303448595

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    • 191228329371

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  • Products
    • The HubSpot Customer Platform

      All of HubSpot's marketing, sales, and customer service software on one agentic platform.

    • Free HubSpot CRM

    • Overview of all products

    • 195140668528

      Marketing Hub

      Marketing automation software

    • 195146645596

      Sales Hub

      Sales software

    • 195140668527

      Service Hub

      Customer service software

    • 195140649745

      Content Hub

      Content marketing software

    • 195289608884

      Data Hub

      Data management software

    • 195140609672

      Revenue Hub

      CPQ, billing, and payments software

    • 195146050660

      Smart CRM

      AI-powered, flexible CRM software

    • 195140649746

      Small Business Bundle

      The Starter edition of each product, built for startups and small businesses

    • 178398221210

      Breeze

      AI agents and features that power the entire platform

    • 210646671655

      AEO (Beta)

      Answer engine optimization tools that track and improve your brand's visibility in AI results

    • 195140649747

      HubSpot Marketplace

      Connect your favorite apps to HubSpot

  • Solutions
    • By Use Case
      • Marketing

        • Generate leads
        • Automate marketing
      • Sales

        • Build pipeline
        • Close deals
      • Customer Service

        • Scale support
        • Drive retention
      • Content

        • Create content
        • Manage content
      • Startups & Small Businesses

        • Find and reach customers
        • Grow sales and get paid
        • Organize customer data
      • Artificial Intelligence

        • Resolve customer queries 24/7
        • Automate sales prospecting
        • Research customers faster
    • By Team Size
      • By Team Size

        • 195309752641

          For Small Businesses & Startups

          HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one.

          Learn more about HubSpot’s Starter Customer Platform
        • 195309752642

          For Enterprises

          With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use.

          Learn more about HubSpot’s Enterprise Customer Platform
    • Why HubSpot?
      • Why HubSpot?

        • 195309752643

          Why Choose HubSpot?

          After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates.

          Learn more about why how HubSpot’s solution is different
        • 195303448595

          Case Studies

          Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better.

          See all case studies
        • 191228329371

          Spotlight: Product Updates

          Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.

          Explore product updates
  • Pricing
  • Resources
    • Featured Links

      • Spotlight: Product Updates
      • What's New in HubSpot
      • Why Choose HubSpot?
      • Sustainability
    • Community & Events

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      • Webinars
      • HubSpot Community
      • HubSpot User Groups
    • Partners

      • Solutions Partner Program
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    • Education

      • The Loop Marketing Playbook
      • What Is Inbound Marketing?
      • HubSpot Blogs
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      • HubSpot Knowledge Base
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Glossary of CRM, Marketing, and Sales Terms

Explore HubSpot’s comprehensive glossary of key terms in CRM, marketing, and sales. Quickly find definitions and deepen your understanding of how these concepts apply across HubSpot’s products and features.

  • A
  • B
  • C
  • D
  • E
  • F
  • G
  • H
  • I
  • J
  • K
  • L
  • M
  • N
  • O
  • P
  • Q
  • R
  • S
  • T
  • U
  • V
  • W
  • X
  • Y
  • Z

A

AEO (Answer Engine Optimization)

Agentic Search

AI Agent

AI Mode

AI Overviews

AI Share of Voice

AI Visibility

Answer Engine

Answer-First Formatting

B

Brand Visibility Score

C

ChatGPT

ChatGPT Search

Chunking

Citation Rate

Citations

Conversational Query

E

E-E-A-T

Embeddings

Entity

Entity Optimization

F

FAQ Schema

Featured Snippet

Fine-Tuning

G

Gemini

Generative AI

Grounding

H

Hallucination

HowTo Schema

I

Inference

K

Knowledge Graph

Knowledge Panel

L

Large Language Model (LLM)

Long-Tail Query

M

Mentions

Multimodal Search

N

Natural Language Processing (NLP)

P

Passage Retrieval

Perplexity

Prompt / Prompting

Q

Query Cluster

Query Fan-Out

Query Intent

R

Retrieval

Retrieval-Augmented Generation (RAG)

S

Semantic Search

Sentiment

SEO (Search Engine Optimization)

Share of Voice

Structured Data / Schema Markup

T

Topical Authority

Training Data

Z

Zero-Click Search

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