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More patients. Stronger retention.

One platform for your marketing, intake, and patient engagement teams so every patient interaction is connected from first touchpoint to long-term care.

Discover an easier way to

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Grow patient volume

  • Know exactly which campaigns are filling your schedule so you know what to spend more on and what to cut.
  • Surfaces the highest-intent prospects for easy team follow-up and prioritization.
  • Track and manage every physician referral relationship so your business development team never loses touch with the network.
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Keep patients coming back

  • Automate post-appointment check-ins, re-engagement campaigns, and wellness reminders so they run consistently.
  • Personalize every message by service line, care stage, or patient segment.
  • Know when a patient goes quiet so your team can reach out.
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Coordinate care teams

  • Automate post-appointment check-ins, re-engagement campaigns, and wellness reminders so they run consistently
  • Personalize every message by service line, care stage, or patient segment.
  • Know when a patient goes quiet so your team can reach out

After 12 months, HubSpot customers in the health services industry see:

*Stats reflect HubSpot customer data from companies with 201+ employees.
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Built for every corner of healthcare

HubSpot adapts to the complexity of your healthcare business

 

  • Connect your marketing and patient engagement teams on one platform so the path from first inquiry to first appointment is fast and personal.
  • Automate patient outreach sequences, re-engagement campaigns, and referral partner communications without adding to your team's workload.
  • Keep sensitive patient information protected across every marketing and communications touchpoint.

  • Manage every prospective resident and family inquiry in one pipeline with nurture sequences built for long, relationship-driven sales cycles.
  • Multi-location operators can deliver consistent communications across every community while giving local teams the flexibility to execute with their own context.
  • Connect marketing performance to occupancy outcomes so leadership has real visibility into patient volume and retention


  • Give franchisees and multi-location operators a unified platform to acquire, onboard, and retain members without a dedicated marketing team at every site.
  • Automate member acquisition campaigns, onboarding sequences, and renewal outreach so every location. delivers a consistent member experience.
  • Connect every campaign to actual membership conversions so you know which channels are worth the spend.

Trusted by leading healthcare organizations

The healthcare organizations growing with HubSpot.

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Manage AI across the customer journey

Agent Hub is one place to see every agent running your customer journey. Manage what’s working, activate what’s not, and build new agents on your CRM data.

AI that works with your team

Prospecting Agent

Prospecting agent identifies high-intent accounts based on equipment lifecycle signals and distributor activity, coordinates multi-channel outreach sequences, and surfaces the highest-value opportunities to your commercial team at the moment of highest intent.

Data Agent

Data agent pulls intelligence from calls, emails, quoting history, installation records, and distributor data, structuring it directly in your CRM so every rep walks into every conversation with full account context already prepared. Leadership gets portfolio-wide intelligence surfaced automatically.

Security, privacy, and compliance you can trust

HubSpot can be configured as a HIPAA-compliant platform, with enterprise-grade infrastructure, role-based access controls, and Sensitive Data properties that give your team a secure way to store and manage health information across every marketing and communications workflow.  

Works with the systems your care teams already use.

HubSpot connects to your EHR and scheduling systems so your clinical workflows stay exactly as they are. 

How Crunch Fitness scaled personal marketing across 550+ locations using HubSpot

Marketing at scale usually means less personalization. Crunch Fitness proved it does not have to. See how they used HubSpot to give every location the tools to connect with their own community while the brand keeps growing.

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Work with a partner who knows healthcare

HubSpot's solutions partners bring experience in clinical system integration, HIPAA-compliant data migration and patient engagement configuration, ensuring your implementation is built for the regulatory environment your organization already operates in.

Related resources

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Great care deserves great follow-up.

See how HubSpot connects your marketing, intake, and patient engagement teams.

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