People used to talk about a customer’s experience with a business like a funnel. They find you in a search engine, convert on your website, talk to a salesperson, and become a customer. A few interactions that neatly fit into a tidy little box.
But a customer’s experience with your business is so much more than that. They find you in dozens of places, talk about you with everyone, read about and research you, interact with you digitally and in-person—and all of that continues long after they become a customer.
A customer’s experience today isn’t a funnel, and it isn’t a handful of interactions. It’s a flywheel, with dozens of touchpoints spread across days, months, even years.
According to G2 Crowd’s Spring 2017 Grid for Marketing Automation, implementation time and ease is easier than ever with HubSpot.
Adaptive Insights becomes more nimble with HubSpot.
Adaptive Insights, a Workday Company, was looking for a way to run more self-service campaigns, have more flexibility, add personalization to their website, and get leads to sales faster. With HubSpot, they were able to achieve all this and more.
Bitdefender increases leads by over 50% with HubSpot.
Bitdefender was looking for a way to scale their marketing. With HubSpot and inbound marketing, Bitdefender was able to utilize HubSpot's intuitive platform to grow leads by over 50%.
