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HubSpot User Groups

Join one of our HubSpot User Groups (HUGs) and meet regularly with users who share similar interests, product-use cases, or locations with you. If you're a HubSpot knowledge expert, consider starting a group of your own and apply to be a HUG Leader.
View Our HUG Directory Apply to Lead a HUG
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What are HubSpot User Groups?

Around here, we call them 'HUGs'. HUGs are free, community-led groups that host regular virtual and in-person events, gathering HubSpot customers and users to learn best practices from your peers. 

HUGs serve to educate, inspire, and are here to help you connect with other HubSpot users to grow better, together. With over 100 virtual and local communities to choose from based on location, industry, skill, interest, or identity, we're confident there is a community for you!
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HubSpot users gather all over the world 🌎

Why attend a HUG event?

HUGs are tailored to HubSpot users who are interested in advancing their HubSpot knowledge and skills, across marketing, sales, service, and more. Whether you're looking to connect with local users in real life or join virtual meetups to learn from your peers, you'll find the right HUG community to grow with.

Connect with users like you

Virtually and in real life. With over 100 HUGs globally, you’re bound to find a HUG that meets you where you are. Through HUGs, you'll build a support system of other HubSpot users, helping each other grow better.

Learn from HubSpot experts

HUGs are peer-led, so you'll hear directly from experienced HubSpot users and Solutions Partners. You can expect a mixture of education and networking at each event to help you sharpen your HubSpot prowess and talk through your challenges with others.

Become part of a community

Beyond events, HUG members stay engaged through the HubSpot Community, and many HUG leaders host their own groups on LinkedIn and Slack to chat and share updates. You'll always have a place to go with any questions!

Types of HubSpot User Groups

You can connect with other HubSpot users near you or global. Join as many groups as you'd like to stay in the loop of upcoming events—you'll be using HubSpot and growing better that even your boss will want to know your secret sauce.

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Location

Connecting with HubSpot customers within a specific city or region for local networking, knowledge sharing, and in-person community building.
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Topic, Industry, or Role

Gathering HubSpot customers around a specialized interest, work environment, or use-case (like AI, banking, revenue operations, etc) regardless of where you're located.
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Identity and Interest

Safe, supportive spaces for all HubSpot customers who share common backgrounds or experiences to connect and grow together.

Don't see a HUG for you?

All HubSpot User Groups exist because someone like you stepped up to create a community of professionals for connecting, learning, and growing together.

Apply to Lead a HUG
  • Headshot of Kevin Barber

    Ten years in the HubSpot ecosystem has been transformative for me, my team, and clients. And now, leading a HUG and getting to impact others in this community is HUGELY gratifying. I love it!

    Kevin Barber

    AI & AEO Accelerator HUG Leader

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    As a HUG Leader, I love blending passion, innovation, and collaboration. Guiding this dynamic community fuels my love for marketing and technology, turning challenges into opportunities and fostering connections that elevate us all. Being a HUG Leader isn't just a role; it's a fulfilling journey of inspiration and growth.

    Gabriela Garcia

    Demand Generation (LATAM) HUG Leader