HubSpot for Manufacturing
Surface the accounts most likely to buy next based on equipment lifecycle signals and distributor activity.
Identify which distributor relationships and referral channels are generating pipeline and direct investment toward the channels that consistently convert.
Run account-based campaigns across the entire buying committee, reaching engineering, procurement, and finance simultaneously.
Generate accurate quotes directly from your product library, eliminating manual handoffs between teams.
Mirror your sales process with custom deal stages built for complex equipment sales.
Centralize every distributor relationship, territory pattern, and follow-up in one place.
Track every piece of equipment from quote to installation to renewal, with proactive maintenance outreach triggered automatically.
Give your service team full visibility into what was promised at sale and what was delivered at installation.
Route complex technical queries to the right specialist teams with full account context and history.
Prospecting agent identifies high-intent accounts based on equipment lifecycle signals and distributor activity, coordinates multi-channel outreach sequences, and surfaces the highest-value opportunities to your commercial team at the moment of highest intent.
Customer agent delivers real-time order status, routes technical queries to the right specialist with full installation history already loaded, and handles tier-1 service requests automatically across your entire customer base.
Data agent pulls intelligence from calls, emails, quoting history, installation records, and distributor data, structuring it directly in your CRM so every rep walks into every conversation with full account context already prepared. Leadership gets portfolio-wide intelligence surfaced automatically.
With Breeze Assistant and AI-guided actions, we cut the time in half that our sales reps needed to meet with their managers, saving our sales team 17.5 hours weekly. With this time, they can focus on developing better sales tactics to close more deals with new business.
Tilman Nadolski,
Sales Operations Manager
Aerotech
See how Middleby unified its customer experience, automated rep handoffs, and freed its team to focus on strategy.
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