Logo - Full (Color) [Skip to content](https://www.hubspot.com#global-nav-main-content) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - Close Search - [Log in](https://app.hubspot.com/login) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) Back [ ](https://www.hubspot.com/) Menu - Close Search - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. [Free HubSpot CRM](https://www.hubspot.com/products/crm) [Overview of all products](https://www.hubspot.com/products/get-started) - ### Marketing Hub Marketing automation software [Free and premium plans](https://www.hubspot.com/products/marketing) - ### Sales Hub Sales software [Free and premium plans](https://www.hubspot.com/products/sales) - ### Service Hub Customer service software [Free and premium plans](https://www.hubspot.com/products/service) - ### Content Hub Content marketing software [Free and premium plans](https://www.hubspot.com/products/content) - ### Data Hub Data management software [Free and premium plans](https://www.hubspot.com/products/data) - ### Revenue Hub CPQ, billing, and payments software [Free and premium plans](https://www.hubspot.com/products/revenue) - ### Smart CRM AI-powered, flexible CRM software [Learn more](https://www.hubspot.com/products/crm/ai-crm) - ### Agent Hub Your central home for building and managing AI agents across the platform [Learn more](https://www.hubspot.com/products/artificial-intelligence) - ### Small Business Bundle The Starter edition of each product, built for startups and small businesses [Learn more](https://www.hubspot.com/products/crm/starter) - ### AEO (Beta) Answer engine optimization tools that track and improve your brand's visibility in AI results [Learn more](https://www.hubspot.com/products/aeo) - ### HubSpot Marketplace Connect your favorite apps to HubSpot [See all integrations](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - By Team Size - Why HubSpot? - ## Marketing - ### [Generate leads](https://www.hubspot.com/use-case/generate-leads) Convert visitors into contacts for your database. - ### [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) Create campaigns with automation and AI. - ## Sales - ### [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) Generate a pipeline of high-quality prospects. - ### [Close deals](https://www.hubspot.com/use-case/close-more-deals) Streamline your process and close more deals faster. - ## Customer Service - ### [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) Support customers at scale with AI and a help desk. - ### [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) Identify opportunities to improve customer health. - ## Content - ### [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) Easily craft content for your audience, with help from AI. - ### [Manage content](https://www.hubspot.com/use-case/manage-content) Organize, update, and distribute content in one place. - ## Startups & Small Businesses - ### [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) Generate leads through content, AI, and automation. - ### [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) Prospect smarter and automate payments. - ### [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) Unify your team and data on one platform. - ## Artificial Intelligence - ### [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) Scale customer service with an AI customer agent. - ### [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) Identify and engage high-value leads with an AI prospecting agent. - ### [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) Get instant answers about your customers with an AI data agent. ## By Team Size - ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) - ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) ## Why HubSpot? - ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) - ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) - ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - Products Products - ## The HubSpot Customer Platform All of HubSpot's marketing, sales, and customer service software on one agentic platform. - [__Free HubSpot CRM__](https://www.hubspot.com/products/crm) - [__Overview of all products__](https://www.hubspot.com/products/get-started) - [ \ __Marketing Hub__ \ Marketing automation software](https://www.hubspot.com/products/marketing) - [ \ __Sales Hub__ \ Sales software](https://www.hubspot.com/products/sales) - [ \ __Service Hub__ \ Customer service software](https://www.hubspot.com/products/service) - [ \ __Content Hub__ \ Content marketing software](https://www.hubspot.com/products/content) - [ \ __Data Hub__ \ Data management software](https://www.hubspot.com/products/data) - [ \ __Revenue Hub__ \ CPQ, billing, and payments software](https://www.hubspot.com/products/revenue) - [ \ __Smart CRM__ \ AI-powered, flexible CRM software](https://www.hubspot.com/products/crm/ai-crm) - [ \ __Agent Hub__ \ Your central home for building and managing AI agents across the platform](https://www.hubspot.com/products/artificial-intelligence) - [ \ __Small Business Bundle__ \ The Starter edition of each product, built for startups and small businesses](https://www.hubspot.com/products/crm/starter) - [ \ __AEO (Beta)__ \ Answer engine optimization tools that track and improve your brand's visibility in AI results](https://www.hubspot.com/products/aeo) - [ \ __HubSpot Marketplace__ \ Connect your favorite apps to HubSpot](https://ecosystem.hubspot.com/marketplace/apps) - Solutions Solutions - By Use Case - ## Marketing - [Generate leads](https://www.hubspot.com/use-case/generate-leads) - [Automate marketing](https://www.hubspot.com/use-case/automate-marketing) - ## Sales - [Build pipeline](https://www.hubspot.com/use-case/build-sales-pipeline) - [Close deals](https://www.hubspot.com/use-case/close-more-deals) - ## Customer Service - [Scale support](https://www.hubspot.com/use-case/scale-customer-service-support) - [Drive retention](https://www.hubspot.com/use-case/drive-customer-satisfaction) - ## Content - [Create content](https://www.hubspot.com/use-case/create-content-for-customer-journey) - [Manage content](https://www.hubspot.com/use-case/manage-content) - ## Startups & Small Businesses - [Find and reach customers](https://www.hubspot.com/use-case/find-and-reach-customers) - [Grow sales and get paid](https://www.hubspot.com/use-case/grow-sales-and-get-paid-faster) - [Organize customer data](https://www.hubspot.com/use-case/understand-and-organize-customer-data) - ## Artificial Intelligence - [Resolve customer queries 24/7](https://www.hubspot.com/products/artificial-intelligence/ai-customer-service-agent) - [Automate sales prospecting](https://www.hubspot.com/products/sales/ai-prospecting-agent) - [Research customers faster](https://www.hubspot.com/products/artificial-intelligence/ai-data-agent) - By Team Size - ## By Team Size -  ### For Small Businesses & Startups HubSpot’s all-in-one Starter Customer Platform helps your growing startup or small business find and win customers from day one. [Learn more about HubSpot’s Starter Customer Platform](https://www.hubspot.com/products/crm/starter) -  ### For Enterprises With HubSpot’s integrated Enterprise Customer Platform, you don’t have to sacrifice power for ease of use. [Learn more about HubSpot’s Enterprise Customer Platform](https://www.hubspot.com/products/crm/enterprise) - Why HubSpot? - ## Why HubSpot? -  ### Why Choose HubSpot? After just one year, HubSpot customers acquire 129% more leads, close 36% more deals, and see a 37% improvement in ticket closure rates. [Learn more about why how HubSpot’s solution is different](https://www.hubspot.com/why-choose-hubspot) -  ### Case Studies Explore examples of companies like yours from all over the globe that use HubSpot to unite their teams, empower their businesses, and grow better. [See all case studies](https://www.hubspot.com/case-studies) -  ### Spotlight: Product Updates Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase. [Explore product updates](https://www.hubspot.com/spotlight) - [Pricing](https://www.hubspot.com/pricing/marketing) - Resources Resources - ## Featured Links - [Spotlight: Product Updates](https://www.hubspot.com/spotlight) - [What's New in HubSpot](https://www.hubspot.com/new) - [Why Choose HubSpot?](https://www.hubspot.com/why-choose-hubspot) - [Sustainability](https://www.hubspot.com/sustainability) - ## Community & Events - [UNBOUND Event](https://unbound.hubspot.com/) - [Webinars](https://www.hubspot.com/resources/webinar#resource-library-page-headers) - [HubSpot Community](https://community.hubspot.com/) - [HubSpot User Groups](https://www.hubspot.com/hubspot-user-groups) - ## Partners - [Solutions Partner Program](https://www.hubspot.com/partners/solutions) - [Technology Partner Program](https://www.hubspot.com/partners/app) - [Affiliate Partner Program](https://www.hubspot.com/partners/affiliates) - [Education Partner Program](https://academy.hubspot.com/education-partner-program) - [Startup Partner Program](https://www.hubspot.com/startups/partners) - ## Education - [The Loop Marketing Playbook](https://www.hubspot.com/loop-marketing) - [What Is Inbound Marketing?](https://www.hubspot.com/inbound-marketing) - [HubSpot Blogs](https://blog.hubspot.com/) - [Free Courses & Certifications](https://academy.hubspot.com/) - [Ebooks, Guides & More](https://www.hubspot.com/resources) - [HubSpot Knowledge Base](https://knowledge.hubspot.com/) - ## Tools - [Website Templates](https://ecosystem.hubspot.com/marketplace/templates) - [Developer Tools](https://developers.hubspot.com/) - ## Services - [Onboarding](https://www.hubspot.com/services/onboarding) - [Migration](https://www.hubspot.com/services/professional/migrations) - [Premium Support](https://www.hubspot.com/services/premium-support) - [Hire a Solutions Partner](https://ecosystem.hubspot.com/marketplace/solutions) - About About - [About Us](https://www.hubspot.com/our-story) - [Careers](https://www.hubspot.com/careers) - [Contact Us](https://www.hubspot.com/company/contact) - [Investor Relations](https://ir.hubspot.com/) - [Management Team](https://www.hubspot.com/company/management) [Start free or get a demo](https://www.hubspot.com/products/get-started) [Log in](https://app.hubspot.com/login) - English Select a language - [日本語](#) - [Deutsch](#) - [English](#) - [Español](#) - [Português](#) - [Français](#) - High Contrast - [Customer Support](https://help.hubspot.com/) - [Contact Sales](https://offers.hubspot.com/contact-sales) - [Case Studies Overview](https://www.hubspot.com/case-studies) - [Directory](https://www.hubspot.com/case-studies/directory) - Boyd Corporation  # Boyd Switches from Pardot and Captures 82% More High Quality Leads Manufacturing 200-1,000 employees  - 49% more MQLs - 5x faster service ticket time-to-close - 16% more lead submissions Use Cases - Enterprise - Increase Conversion Rates - Improve Service Products - [Marketing Hub](https://www.hubspot.com/products/marketing) - [Service Hub](https://www.hubspot.com/products/service) ### Story Overview By replacing Pardot with Marketing Hub and Service Hub, Boyd enabled game-changing automations that cut time to close service tickets, boosted lead quality, and spiked productivity without adding headcount. ### About Company Boyd is a trusted global innovator in sustainable engineered material and thermal solutions that makes their products better, safer, faster, and more reliable for customers. ## Upleveling service efficiency For over 90 years, [Boyd](http://www.boydcorp.com/) has helped businesses around the world make their products better, safer, faster, and more reliable. As a leading innovator of engineered materials and thermal solutions, their processes and technologies solve critical challenges to meet end-user needs more efficiently. When it was time to review their marketing software, they applied the same design thinking and realized they needed more powerful tools to upgrade their customer experience. Senior Technical Marketing Manager, Julie Strachan, led the team looking for a new solution. She says, “We were using Pardot, but it didn’t have the automations we wanted. Our business adapts to our fast-paced market often, so it’s critical our systems are nimble.” ### Manual routing was slowing service Pardot’s lack of automations resulted in long lags between submission and response for sales and customer service. Julie says, “We had two main paths for customers to contact us, one for service and one for sales. Users were anxious to get an answer, so they often used the wrong form or submitted requests on both. Our sales team’s time was clogged up with service requests, and our service team didn’t have an easy, central place to receive, manage, and track service requests.”  With no workflow capability to route customer requests to the right team, Boyd had room to improve responsiveness to leads and customers. ### Unfriendly interface hindered strategy Julie and her team knew they could do more to streamline processes and build a satisfying customer experience on their website. But with Pardot’s challenging UI, they couldn’t make it happen. “Pardot was not a joy to use,” Julie says. “It didn’t offer the agility we needed.” Not only was Pardot frustrating to work with, it was difficult to onboard team members. And in many cases, the functionality they wanted was simply not there. “We’d have processes that we wanted to try, but with Pardot, they just weren’t an option.” ## Elevating processes with HubSpot After thoroughly vetting marketing automation options, Boyd chose to switch from Pardot to HubSpot. Julie says, “Price tag, functionality, and responsiveness were some of our top criteria. HubSpot was very responsive.” Knowing they could easily access HubSpot support to implement the automations they wanted was a major factor in the decision. They implemented [Marketing Hub](https://www.hubspot.com/products/marketing)[](https://www.hubspot.com/products/marketing) right away, and soon added [Service Hub](https://www.hubspot.com/products/service%5C). Together, the hubs would allow Julie and her colleagues to gain improved visibility into routing and service times, and create automations that would significantly improve the customer experience. ### Lightning-fast migration Julie says the transition from Pardot to Marketing Hub was a huge success. “We migrated in six weeks. We had a tight deadline because our contract was ending with Pardot, so we worked really hard and leaned on our onboarding specialists at HubSpot support.” HubSpot support helped Boyd set up best practices in their account, and pointed them to the comprehensive resources in the HubSpot knowledge base to implement every tactic Julie and her team had in mind. “Support has just been phenomenal. Without them at our side, it would have been a rough transition.” ### Teams onboarded eagerly The teams at Boyd were impressed. “We were all excited about HubSpot automations,” Julie says, “and the visual interface was fantastic. It was cleaner than Pardot and so intuitive. It was easy to explain to other team members.” Marketers loved that they could easily grasp the elements set up in their workflows. Julie says, “My measure of success was that the sales team didn’t notice when we switched. Having both marketing and sales happy when we made the transition was a huge win.” ### Multiplying productivity With newfound data visibility and automation capabilities, Julie and her team can easily tailor their processes to meet fast-paced business demands while increasing productivity, efficiency, and output.   “We have a modest-sized team, but HubSpot gives us the ability to do more than we ever could before and amplify our impact to the rest of Boyd. The workflows, reporting, and feedback loops have helped us improve the customer experience and our efficiency metrics.” ### Accelerating service speed The keystone automation that HubSpot enabled for Boyd was automated lead routing on their submission form. Julie says, “Users were getting mixed up on our separate sales and service contact forms, and it was hurting our response time. Combining both functions into one form really helped the process.” Not only did the workflow start routing leads accurately from a single contact form, but it allowed the company to gather critical data. “Both teams got really good metrics to let them know how they were doing in terms of inflow and service time, and what needed to be improved. Plus, we were able to automate confirmation emails and add leads to relevant nurture campaigns.” They were even able to automatically flag leads whose email was connected to a key account and route them for accelerated service. “If they’re coming from a big household name, we know they need expedited answers. Being able to assign them an account manager directly helps us serve them within those critical first 24-48 hours when they’re highly engaged and we have the best chance of closing them.” ### Empowering customer choice Another automation that improved the customer experience is self-selection on contact forms. Julie says, “We’ve implemented a new property called Service Inquiry Type, which allows users to choose how they want to be helped. Instead of us guessing what they need, they can self-select, and we can get them to the right person to help them faster.”    ## 82% More Top-Tier Leads By switching from Pardot to HubSpot, Boyd streamlined their processes, elevated their customer experience, and automated communications that have brought new efficiencies. Julie estimates that HubSpot automations are doing the equivalent work of about 10 additional team members.   Julie says, “Our automated email campaigns help us scale up the impact of our existing team members. We’re nurturing leads with automation, which helps the sales team focus on developing deeper relationships with their accounts.” [Boyd](https://www.boydcorp.com/) has also seen exciting upticks in lead generation and quality, including 16% more lead submissions, 49% more MQLs, and 82% more leads ranking in their top tier. “We’re really happy with that. Not only are we increasing the quantity of opportunities that we give to sales, but we’re also increasing quality. Those are the clients that make a big impact for us.” Perhaps most importantly of all, they’ve completely overhauled their routing process, slashing their response time and beating their 24-48 hour service ticket-close goal. “With the visibility on our inflow and automations to send customers to the right person, we’ve improved our time to close service tickets by 5 times.” Julie recommends HubSpot wholeheartedly to other teams looking for a powerful marketing solution. “The workflows are so easy to use. They’re intuitive and flexible, and you can do anything your team dreams up. For things your business needs that just aren’t possible in Pardot, you can make them happen with HubSpot.” Table of Contents Table of Contents - [Upleveling service efficiency](https://www.hubspot.com#upleveling-service-efficiency) - [Manual routing was slowing service](https://www.hubspot.com#manual-routing-was-slowing-service) - [Unfriendly interface hindered strategy](https://www.hubspot.com#unfriendly-interface-hindered-strategy) - [Elevating processes with HubSpot](https://www.hubspot.com#elevating-processes-with-hubspot) - [Lightning-fast migration](https://www.hubspot.com#lightning-fast-migration) - [Teams onboarded eagerly](https://www.hubspot.com#teams-onboarded-eagerly) - [Multiplying productivity](https://www.hubspot.com#multiplying-productivity) - [Accelerating service speed](https://www.hubspot.com#accelerating-service-speed) - [Empowering customer choice](https://www.hubspot.com#empowering-customer-choice) - [82% More Top-Tier Leads](https://www.hubspot.com#82-more-top-tier-leads) > In comparison to our large organization, we’re a rather small marketing team. HubSpot enables us to scale our efforts and deliver an efficient and effective customer experience. Julie Strachan Senior Technical Marketing Manager Boyd Corporation   ### Start Growing With HubSpot Today With tools to make every part of your process more human and a support team excited to help you, growing your business with HubSpot has never been easier. [Get a demo](https://offers.hubspot.com/crm-platform-demo) ##### Related Case Studies -  ### How Riverside Insights Empowers Educators to Act in Time for Students — While Slashing Tech Costs by $600K with HubSpot - 200-1,000 employees - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/riverside-insights-unified-crm) -  ### How Panoramic Doors Gives Every Homeowner Expert Answers at the First Click with HubSpot's Customer Agent - Manufacturing - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/panoramic-doors-customer-agent) -  ### Garrett Metal Detectors accelerates the deal cycle and keeps communities safer with Sales Hub - Manufacturing - United States - Marketing Hub * * * [Read more](https://www.hubspot.com/case-studies/garrett-metal-detectors) -  ### First Alliance Credit Union Cuts Campaign Launch Time by 75% — Getting Financial Guidance to Members Faster Than Ever with Content Remix - United States - Marketing Hub - 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